Hello, if you want to increase the popularity of the live broadcast room, you must first understand where the popularity of the live broadcast room comes from?
1. Private domain traffic
Private domain traffic is the fans accumulated by your own store, whether it is in-site traffic such as Taobao buyer group, or website traffic such as WeChat group or Yutang External traffic and private fans all have one thing in common, that is, buyers have placed orders from your store and are familiar with your store's products. For this part of the resources, what we have to do is to change the purchasing habits of these fans from searching and placing orders to live broadcast room purchases. For example, issuing previews of live broadcast room discount coupons in group chats. Live broadcast previews are more attractive to these fans. .
2. Recommended traffic
This type of traffic is how many people the official comprehensive live broadcast room weight will recommend your live broadcast room to. This is related to the popularity and conversion rate of the live broadcast room. . For example: when you introduce the selling point, some users will say in the comment area, "It's really not expensive, I'm your old fan" and other words. When new users enter the live broadcast room and are attracted by these words, they place an order and live broadcast. The conversion rate will increase.
3. Paid traffic
When it comes to paid traffic, many people may first think of through-train live streaming to attract traffic, but in fact, the most effective ones are Taobao’s own official events. , such as New Power Week, Domestic Products Festival, etc., you can clearly feel Taobao's support for the live broadcast sector. During this Double 11, you can directly go to the live broadcast page to purchase goods without going through the details page. Some new live broadcasts will definitely be provided by then. Drainage tools, such as the Double Eleven live broadcast battlefield, must be made good use of.