First, brush yourself.
Through statistics, we find that this is actually the most important reason. Whether it is a local tyrant or a daily platform user, the main purpose of watching live broadcast is entertainment. For most of us, it seems that hundreds of thousands or even millions of dollars are spent on entertainment, which is not in line with our current consumption concept.
But for the anchor, the number of gifts will not only affect the anchor's income and account level, but more importantly, it will affect the anchor's popularity and the potential popularity of platform allocation. Therefore, the anchors will also invest in themselves in disguise by brushing gifts for themselves. When they become red, the amount of gifts will naturally go up. We call this method jade absorption, which is what we often call early investment.
Second, big brother patronizes.
Netizens who often watch the live broadcast know that whether it is playing the annual meeting or other PK, the anchor needs to receive enough gifts if he wants to be on the list. Take the mainstream platform fighting fish as an example. If there are local tyrants in your fan list who are willing to brush fire for you or open various titles or even emperors, then your PK will bottom out. However, compared with the first case mentioned above, the situation supported by Big Brother has certain contingency and uncertainty.
However, we have to say that in the live broadcast rooms of many female anchors, there are indeed many bosses who are willing to spend huge sums of money to give gifts to female anchors. This kind of mentality and entertainment are still incredible to us, but perhaps only the rich can really feel the pleasure.
Third, the brokerage company.
This situation is similar to the first situation, but compared with the first situation, this way is more purposeful and generally more obvious in the anchor PK. In order to make the anchor get a good ranking, economic companies will register several accounts to brush gifts for the anchor, and the operation mode of brokerage companies has become the mainstream operation mode of big anchors.
Fourth, find actors.
Anchor a wants to win PK through the number of gifts, and at the same time improve his popularity and attention. It happens that there is a fan B in the fan list of anchor A. At this time, anchor A will contact fan B privately, and both parties agree that fan B will brush 200,000 gifts at PK front desk or tower guard stage, and then anchor A will return all or part of the money to brush gifts for fan B. In this way, the account level of fan B has been upgraded, and there is not much economic loss. The book giving volume and attention of anchor A soared. Both sides take what they need and cooperate happily. Commonly known as "trust".
Therefore, don't trust the so-called local tyrants on the live broadcast platform. I have to admit that some local tyrants did it, but most of them didn't. When watching the live broadcast, you need to polish your eyes and charge rationally. It is normal to brush a gift occasionally to support you, but before brushing a huge gift, you should think twice before you do it.