For 18 consecutive years, it ranked first in the export of self-owned brand passenger cars in China, exporting 25, vehicles in October, and 212,959 vehicles in January-October, up 145.7% year-on-year, and the annual export volume exceeded 2,. In the context of repeated global epidemics and chip shortage, Chery Automobile has handed over a gratifying answer sheet.

This string of shining numbers makes people wonder how Chery took its first step overseas. In 21, by chance, Syrian foreign businessmen ordered 1 cars from Chery Automobile. With a keen business sense, Yin Tongyue, the chairman of Chery Automobile, realized that in December, China will formally join the World Trade Organization. We can't simply regard this order as a single export trade. Chery Automobile must seize the opportunity given by fate and walk in the forefront of the times. As a result, it opened the prelude for Chery Automobile to continuously expand its overseas market territory and seize overseas market share in the past 2 years, and also created opportunities for national brands to appear in the center of the world stage.

"Entrepreneurs should be competitive, curious and patient." Standing on the node of Chery Automobile's 2-year voyage, Yin Tongyue said that overseas markets and opportunities are reserved for those who are prepared. At the time of deep adjustment of the current automobile industry, I hope that Chery's voyage will provide new ideas and possibilities for China Automobile's overseas track.

Chery automobile never relaxes.

Hard-core Chery

products will always be the stepping stone for brand export. Only when the products are excellent and can stand the test can the brand truly step onto the center of the world stage.

and Chery's product, described by Yin Tongyue, is hard-core Chery.

in Chery Longshan test center, there are more than 3 real car collisions and more than 5 simulated car collisions every year. The real car alone is an expensive investment. However, Blue River, a judge of China Automobile Fengyun Festival, spoke of the necessity of the test: "Although I was distressed to see a car crashed in front of me, today I realized that the sacrifice made in order to reduce the sacrifice must be collided."

in order to ensure the safety of users, Chery invests a lot of manpower and material resources in such experiments every year.

Only strict standards can ensure the quality of hard cores. Therefore, the collision results of Chery Laboratory can not only meet the national standard, but also meet the European standard and American standard. This is also a strong guarantee for Chery products to go to sea.

At present, the Tiggo 7 PLUS and Tiggo 8 PLUS equipped with Kunpeng Power provide strong product support for Chery's overseas journey. Kunpeng Power is the global power architecture of Chery's 4. era. Its main engine, Kunpeng 2.TGDI, integrates the second generation "i-HEC" intelligent combustion system, high-intensity tumble combustion system, 35bar ultra-high pressure direct injection and other leading engine technologies, which can achieve 38.2% gold thermal efficiency and 41% maximum effective thermal efficiency. These technical achievements represent that Chery Power R&D has entered the world-class level.

Chery striding towards the world

Facing the overseas market that western automobile giants have been deeply cultivating for many years, Chery's development is not smooth sailing, and all the achievements need to be built from scratch, and the degree of hardship can be imagined.

In Yin Tongyue's view, the overseas achievements have benefited from Chery's unswerving implementation of the overseas strategy of "no internal instability, no external strength, internal and external promotion, and * * * common development" for many years, and its unswerving orientation of overseas development.

First of all, we will build a perfect and effective long-term strategic cooperation with our partner * * *, so as to continuously create value for our partners and let them feel that Chery Automobile is a China brand that stresses honesty, responsibility and responsibility.

Secondly, building a factory in the local area will improve the local tax revenue, employment and talent quality. Chery also gives local cooperation activities and users enough respect through cultural integration for different regions, cultures and religious beliefs, and truly understands them and becomes friends with them. In Russia, the Chery brand has been promoted to land in the local area through a variety of test rides and test drives that local people love. Only the proportion of old customers replacing Chery cars has reached 4%.

Chery With Chery With Love enters Russia in the second quarter

Third, Chery has formulated a strict gradient promotion plan for overseas, also known as the TOP33 plan, which is to divide the global market into 33 key markets and promote them in an orderly manner according to the plan. These measures undoubtedly provide the most fundamental guarantee for Chery to expand overseas markets.

Chery, which dares to "rush"

Today, Chery's products have been exported to more than 8 countries and regions overseas, and global R&D bases including Wuhu headquarters, Shanghai, Europe, North America, the Middle East and Brazil have been established, and 1 overseas factories, more than 1,5 dealers and service outlets have been established, covering more than 7% of countries along the "Belt and Road" and accumulating customers around the world.

these achievements depend on Chery's never-ending courage to explore.

In recent years, Chery has built an overseas team that can fight and win. These young employees have grown up in the war, struggled in the market, and made friends with customers. After these years of experience, these young employees have grown very fast, and their thinking, practices and abilities have improved unprecedentedly, which is also the fundamental guarantee for Chery to achieve the first overseas sales.

Chery Russian regional team

In Yin Tongyue's view, the success of Chery's overseas layout lies in its persistence in technology, its grasp of the market and its desperate efforts for talents. For Chery's future strategic layout, Yin Tongyue has a clear path, that is, the international market is equal to the domestic market, reaching a ratio of 1 to 1. Perhaps Chery Automobile is playing a bigger game, so let's wait and see.