What are the main advantages and disadvantages of the following brands? Please fill in the serial number in brackets after the brand name. Multiple choices: Wuliangye () Maotai () Jiannanchun () Fang Shuijing () LU ZHOU LAO JIAO CO.,LTD Co., Ltd. () Quanxing () Langjiu () Tuopai () Fenjiu () Xifeng () Yanghe () Shuanggou () Xiaojiaolou () Jiangkouchun () Jinliufu () Liu Yanghe () Jianzhuang () Jinzhuang. Good taste 2, good packaging 3, reasonable price structure 4, strong advertising 5, clear brand appeal 6, proper price system management 7, just right brand positioning Disadvantages: A bad taste B bad packaging C unreasonable price structure D weak advertising E unclear price system 2, where do you think the following brands are in the market, please rank them, and the most popular one is 1. High-end brand: Wuliangye () Maotai () Jiannanchun () Fang Shuijing () Jinjiannan () Guojiao 1573 () Honghualang Liquor () Yanghe "Blue Classic" () Wuliangye () LU ZHOU LAO JIAO CO.,LTD Co., Ltd. () The other three brands you think are most popular in the market: () Mid-range brand: Jinliufulang Liquor Five. What flavor liquor products do consumers in this area prefer? Fill in 4 with the highest preference, and fill in 1 () maotai flavor () strong aroma () and fragrance () 4 with the lowest preference. The consumption purposes of local liquor are: (a) family consumption, b) restaurant consumption, c) evening consumption, d) gift giving. As far as you know, among the following factors, the four factors that have the greatest influence on local consumers' buying behavior are: (a) commercial advertisement b) brand awareness c) product price d) packaging e) brand name f) salesman recommendation g) promotional gifts h) others 6. In your opinion, the following promotion methods have the greatest influence on consumers: a) gift promotion (giving other products) b) direct price reduction promotion c) buying one. How to evaluate the upgrading speed of local brands: (a) fast, (b) generally one best-selling brand per year, c) slow, d) high brand loyalty of consumers, e) H) no problem in selling for two or three years. 8. The mainstream degree of best-selling liquor in the local market is: (a)38ob)45oc)52od)52o or above. 9. The mainstream price of liquor products in the local market is (a)1below 0 yuan, b) 10-30 yuan c)30-50 yuan d) 50-6550. The main sales channels of high-grade liquor are: (a) hotels (restaurants) b) supermarkets, and c) specialty stores 1 1. Which competing products do you think pose the greatest threat to liquor market share? (a) red wine b) yellow wine c) health wine d) foreign wine 12, the market share ratio of foreign wine and local wine in the local market. () 13. The best-selling local brand is () (write three according to market share) 14. The best seller of local foreign brands is () (write three according to market share) 15. What is the most important factor when you choose dealer products? In the order from the most important to the least important: (a) enterprise strength b) product popularity c) manufacturer support d) profit rate e) market demand 16. There are about () hotels in the local area, including () three-star hotels, () large supermarkets, () local supermarkets and () alcohol wholesale markets. 17. Who do you think has a better market prospect in the next three years? Please order the following brands, fill in 1 after the best brand and 10 after the worst brand. High-end brand: Wuliangye () Maotai () Jiannanchun () Fang Shuijing () LU ZHOU LAO JIAO CO.,LTD Co., Ltd. () Jin Jiannan () Guojiao 1573 () Honghualang Liquor () Yanghe "Blue Classic" () Wuliangye () Other three brands that you think have good market prospects: () Mid-range brand: Jinliufu (). Xiaojiaolou () Wanjiuwang () Xiaohuxian () Yanghe () Gujinggong () Three other brands that you think have good market prospects: () Low-end brands: Hongxing Erguotou () Tuopai Liquor () Jiangjin Laobaigan () Jianzhuang () Hot Wine () Lanling () Half-town Shaoguo Wine () Beidacang ().

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