The so-called horizontal alliance is a way to reduce marketing costs and improve promotion efficiency, strengthen the superior resources of both sides and maximize the interests of both consumers by integrating the existing customer resources of alliance merchants, exchanging and enjoying customer resources. The core of horizontal alliance is to make friends with "friendly forces", and only by making friends can horizontal alliance be done well.

The first problem we have to face when going to horizontal alliance is: how to choose different industries?

The industry selection of horizontal alliances basically follows the following principles: 1. The target market is consistent; 2. Consistency of brand image (suitable for customers, boss's work style); 3. The principle of mutual benefit; 4. Be honest and trustworthy, and follow the spirit of contract;

The choice of friendly forces depends on the industry, and the core depends on the boss. The right industry is the foundation of the successful profit of horizontal alliance, and finding a good boss can greatly reduce the risk and communication cost in horizontal alliance.

Before horizontal alliance, you can ask yourself the following questions to clarify the original intention of horizontal alliance and help yourself achieve the ultimate goal.

1. What do I want? Tuoke? Customer stickiness? Information?

2. Are your friendly troops reliable? Can I solve these problems for you?

3. What are the needs of friendly forces? Can I be satisfied?

4. What are the customers' needs of friendly forces? Can I provide it?

5. am I worth exchanging with friendly troops?

6. How can we ensure that friendly forces act according to our plan? (Small shops see friendship, big shops see agreement)

7. What will your friendly forces worry about? How to solve the problem he is worried about?

What activities are suitable for horizontal alliance activities?

1. Joint promotion-for example, 99 yuan multi-store welfare * * * enjoy the card, only for new members;

2. Members enjoy each other-all old members enjoy a cross-industry service for free or at a low price;

3. Shop promotion-providing activity prizes for cross-industry partners and conducting shop diversion publicity;

4. Public welfare classes-promote public welfare classes in each other's groups and stores;

5. Alliance Club-All-in-one card, points exchange, etc.

6. Joint competition-* * Win by promoting cooperation * * *;

Precautions for horizontal alliance:

Ensure that your friendly forces will not compete with you in the same industry;

Ensure that your friendly service is reliable, the service or product is good, and you will not run away casually;

Ensure that the agreement between them can be realized;

The result of horizontal alliance is determined by each other's strength. Don't expect too much when your strength is not strong;

Every activity strives to be its own "vanguard group" and is ready for transformation at any time;

List of horizontal alliance cases:

Payment card: friendly forces can sell your fixed card items in personal stores, and get rebates or full income after successful sales. Full income gives him enough decision-making power.

Free experience card: All friendly customers can get a free experience card to our store according to the agreed rules. Example: Customers who recharge more than 2,000 in friendly forces can get 3 cards worth 300 yuan. (1. Filter customers 2. Vacation conversion time)

The above are some matters needing attention in the process of horizontal alliance, hoping to help you better carry out shop activities and carry out shop drainage and transformation.