1. "Identity V" is a controversial game
When "Identity V" first appeared, it was accused of plagiarizing "Dead by Daylight". For a leading company like NetEase in the industry, netizens will pick out the slightest news and publicize it, not to mention the scandal of "plagiarism". Since it is accused of plagiarism, it is natural that there will be a burst of criticism from those who do good things. The melon-eating crowd watched the fun and expressed how awesome "Dead by Daylight" was that NetEase could plagiarize it.
After such a commotion, "Dead by Daylight" and "Identity V" became popular, and players all knew about these two games. Naturally, those who pay attention to game news are gamers. Players know that these two games can’t help but experience them. After checking, "Dead by Daylight" is 15G and "Identity V" is several hundred MB. Since they are the same, just experience "Identity V".
Coincidentally, as soon as it was revealed that "Identity V" was plagiarized, the staff of "Dead by Daylight" issued a statement: The two parties are cooperating. This makes people wonder if this is an event marketing to expose two games at the same time. However, judging from the results, "Identity V" seems to have taken a lot of advantage.
2. "Identity V" adapts to market demand
In recent years, almost all mobile games have made waves in the gaming field, because mobile games are easier to operate, carry and play. Although mobile games are not as good as PC games in some functions, but from the perspective of entertainment and entertainment functions, mobile games clearly have advantages over PC games.
I don’t know if you have noticed that all the mobile games that have been very popular recently are played one game at a time, and they rarely take up time. "Honor of Kings" is like this, "PlayerUnknown's Battlegrounds" is like this, and "Identity V" is like this. These games all have the same characteristic: they are clean and tidy, and they do not require endless copies.
And every game can be said to be a new experience, a new beginning, the same mechanism but a new game experience. The rise and fall of "Chu Liuxiang" is also due to this reason. Many players pointed out that "Chu Liuxiang" is too exciting, and after the plot, there are repetitive tasks, which is very boring.
3. Live streaming on major platforms adds fuel to the flames
Live streaming platforms have caused a large number of players to engage in the anchor industry, and also made competition among anchors very fierce. It's not easy to fight your way out of a group of high-level players. In the past, the anchor of "Honor of Kings" had his account banned, and later the anchor of "Chicken Battle Arena" was banned for cheating. Taking desperate risks is definitely not a good choice, so it would be best to enter a game with a new theme that has not yet been developed.
The fresh asymmetrical competitive gameplay of "Identity V" just meets the needs of anchors. This is a very effective new force for publicity and advertising.
4. The amount of krypton gold is controllable
Although the current social economy is developed, krypton gold games are nothing to many players. However, the amount of krypton gold in mobile games has always been terrifying, and various big players often spend hundreds of thousands or even millions in krypton gold. Players are not looking for abuse when playing games, so they either follow the game and fight to the end, or they give up the game one after another.
And mobile games like "Glory of Kings" and "Identity V" that make money by selling skins are acceptable and affordable to many people. Poor people like Chi Taoge have earned 1 yuan by playing "Honor of Kings"~