Lin Zi.

Lin Zi is a special entrepreneurial mother.

A year ago, Lin Zigong had a brush with death.

Perhaps because there was no spark, death stayed away from her.

In the second half of last year, Lin Zi's physical condition was very bad. She suffered from joint pain all over her body and continued high fever.

She went to the hospital for a blood test, and the doctor told her that this was a very serious disease and there was only a 5% chance of cure.

Lin Zi walked out of the hospital and walked home alone in a daze.

Lin Zi remembered that she had a classmate who was a doctor in Beijing, so she went to find her classmate’s WeChat account.

She scrolled through the circle of friends several times before she found her classmate’s profile picture and contacted him for help.

The classmate read Lin Zi’s test report and said that he could perform surgery on her, but the surgery was risky and there was no guarantee that Lin Zi would survive.

Linzi has two options: conservative treatment or surgical treatment. Conservative treatment involves taking medicine, but skin ulcers and hair loss may occur in the later stages.

Lin Zi thought: If this happens, his family and friends will definitely feel distressed, even more painful than himself.

Lin Zi chose surgical treatment.

The surgery cost 500,000 yuan. Lin Zi disposed of the real estate in his hometown at a cheap price, flew to Beijing with 600,000 yuan in cash, and performed the surgery alone.

I was hospitalized for 11 days and underwent dialysis three times.

The classmate helped Lin Zi find a good medical nurse. After every operation, the female nurse told Lin Zi not to wake up immediately and gave her a full body massage so that Lin Zi could sleep a little longer.

Her voice was very gentle. After listening to it, Lin Zi felt warm in her heart and fell asleep quickly.

Fortunately, the operation was successful.

After recovering from the illness, Lin Zi reflected.

In addition to work pressure, this serious illness also has mental reasons. Persistent mental depression is also part of the cause.

Lin Zi has completely changed since then.

She wants to stay away from all negative energy, whether it is people or things.

Lin Zi said: I have to learn this lesson. I can suffer in life, but I should not suffer in a wronged life.

I conducted an interview with Lin Zi on Wednesday.

Lin Zi’s interview lasted throughout the day because the interview was interrupted twice.

The first interruption was that Lin Zi had to go to the hospital for a color ultrasound examination. The second interruption was that an accident occurred in one of Lin Zi's projects. The worker who came to do the installation missed a few door panels and polished them behind. , painting and other processes were all affected. The client was in a hurry to go abroad and did not accept the project extension. She once again interrupted the interview to deal with this emergency.

An entrepreneur once joked that the Canon Award only interviews women who start a business, not men who start a business, so the men who start a business must first undergo sex reassignment surgery before being interviewed.

In fact, this is not the case. Men are also interviewed, but the proportion is not as high as that of entrepreneurial women. I am doing a series of "100 Entrepreneurial Moms".

Why should we interview more entrepreneurial mothers?

Because, in comparison, entrepreneurial mothers work harder than other entrepreneurs.

I am willing to do my little bit to help this group.

Linzi makes customized cabinets.

Lin Zi has been in this industry for ten years, working for five years and starting a business for five years. She loves this product very much.

I like cabinets because I like kitchens.

The kitchen is a very loving place.

In 2001, Lin Zi fell in love and got married.

Before falling in love, Lin Zi did not know how to cook. When guests came to the house, his father would always cook.

When Lin Zi decided to marry this man, she began to change and learn cooking skills.

She wants to be a good wife and mother who can take care of her husband and raise her children. She can cook good food and save money at the same time.

Live life, live a good life.

When I first started cooking, it was so hard to cook.

Her husband is very tolerant of her and insists on finishing the meal no matter how unpleasant it is.

Her husband went shopping with her, and while Lin Zi was cooking, he talked to her.

After a while, my husband began to bring friends over for dinner, and slowly, more and more friends came for dinner. Lin Zi cooks for everyone.

Lin Zi not only subdued her husband's stomach, but also subdued the stomachs of these friends.

Years later, these friends are still recalling this happy time.

It feels like home. Everyone said.

Lin Zi developed feelings for the kitchen.

She later opened a cabinet customization company, and the brand name was "Anbosen". "An" has two meanings: one is safety, and the materials used pay attention to environmental protection; the other is stability, which is what housewives spend in the kitchen. Over time, a well-designed and green environment can make her emotionally stable and peaceful, and she can bring spiritual joy to her family.

The kitchen must smell like mother.

What is the smell of mother?

There is love, happiness and memories.

This is what mother smells like.

(The picture is the cabinet designed by Lin Zi)

Lin Zi officially came into contact with cabinets when he bought a house.

After buying a house, it was time to decorate it. Lin Zi decorated the kitchen first, as the kitchen was her favorite.

Lin Zi wanted to customize her cabinets, so she chose the Oppein brand.

Oppein’s designers communicated with Lin Zi on the design, and the communication was very harmonious. Lin Zi’s understanding of the importance of the kitchen was beyond the designer’s expectation.

The designer asked Lin Zi what his occupation was? Lin Zi said he was not at work. The designer said: Then come and work in our company.

In this way, Lin Zi entered the high-end cabinet customization industry and has been doing it for five years.

In 2008, a major event happened in Lin Zi's life, which hit her hard.

In June of the same year, she left Shenzhen with her four-and-a-half-year-old son and returned to her hometown, Xuanhan County, Sichuan. She wanted to live a quiet life in her hometown until she grew old.

Unable to stay idle, she opened a clothing store in the county town called "Qinqin Family", selling clothes.

Lin Zi studied art. He designed and painted the shop decoration himself.

But there is no industry experience.

In July, she actually bought summer clothes for sale.

And actually sold it.

The reason is that the styles she picked are novel, of good quality and low in price.

The success of "selling ice cream in winter" had a great impact on her. It made her understand that products are more important than marketing, and it also allowed her to own her own company a few years later without knowing anything about marketing.

It depends on the competitiveness of the product.

Lin Zi went shopping in Humen, Dongguan. She did not choose the cheapest, but good quality, including the last orders of some brands, such as Nike, Adidas, and Kappa, and took them back to sell.

Buy at thirty-five and sell at sixty.

There are many people buying, and they buy a few or ten pieces. They buy the ones to wear themselves and give the ones they can’t wear to their friends.

Always a bestseller.

Xuanhan's county is not big. One day when Lin Zi was walking on the street, she found that people in the entire county were wearing the clothes she sold.

She felt in a trance.

Speaking of this, Lin Zi laughed happily.

Two years later, Lin Zi returned to Shenzhen.

Lin Zi has stayed in Shenzhen for a long time and cannot adapt to the life concepts of his hometown.

Especially since she doesn’t know how to play mahjong and doesn’t want to spend time at the mahjong table.

Shenzhen has an enterprising atmosphere in which everyone can influence and grow with each other.

Shenzhen cannot be escaped, hometown cannot be returned.

Do you feel the same way?

After Lin Zi returned to Shenzhen, she decided to continue her business because it would give her more time to take care of her children.

But make cabinets.

She prefers making cabinets to selling clothes.

The clothes are designed by others, and the cabinets are carefully designed by myself.

She took classes for half a year before starting her own business.

After leaving the industry for two years, she needs to re-understand the changes in the market.

First spend half a year watching the market.

Half a year later, she rented a counter in a home furnishing mall in Baoan, put out samples, and started selling cabinets.

In the first year, Lin Zi took any orders in order to survive.

In the second year, Linzi began to adjust his positioning and began to select customers.

When meeting customers who just want to buy cheap products, Lin Zi persuades them: with cheap products, the wood will quickly swell and deform, the odor emitted by the materials is harmful to the environment, and some inferior stones will also produce stone powder. And it's invisible to the naked eye.

Linzi will not accept orders from customers who insist on buying cheap products.

This year, Linzi has had a very difficult time.

Lin Zi said that she didn’t know how to do promotion, but she only focused on quality and service.

Be sure to satisfy every user.

"Customer satisfaction" is easier said than done.

For example, some users have uneven walls at home. After installing the cabinets, there is a slight deviation in the upper and lower seams.

The slope of the beam will also affect the cabinet, and the cabinet will look slightly slanted.

Objectively speaking, some of the people who complain about bad hairstyles really have problems with their faces.

Lin Zi does not explain too much. She patiently communicates with dissatisfied customers and helps them make up for the details.

Sometimes it takes three or four times to make up for the details in order to satisfy the customer.

The process is hard.

Hard work has earned us reputation.

In the first year, all the customers came from the furniture mall. In the second year, one-third of the customers were introduced by old customers.

Lin Zi regards every project as his own and makes sales by making friends.

Her brand has a slogan: Amberson, you can see the love.

I asked: Can you see this?

Lin Zi replied: You can see it.

It will be reflected in our profession and our services.

In the third year, Lin Zi used his own way to promote.

She does "cooking promotion".

She actively participates in any activities in the circle of friends, including parent-child activities and mother group activities. When she goes there, she takes the initiative to show off her cooking skills and acts as a "chef" for everyone.

I have made good connections.

These connections slowly turned into her customers.

This year, half of her customer growth was brought about by "cooking promotion".

In the fourth year, Lin Zi encountered an emotional crisis, and her negative energy was overwhelming during this year.

In the second half of the year, she was diagnosed with a serious illness.

After Lin Zi completed treatment in Beijing, she returned to Shenzhen.

Misfortune never comes singly, and we encountered a career crisis again.

During her treatment in Beijing and her return to recuperate, there was a problem with a batch of goods. The materials and workmanship used were below brand standards.

In layman's terms, it means cutting corners.

This batch of goods involves more than 40 orders.

Lin Zi called one by one, explained the reasons, apologized, and replaced the products for these forty users.

Lin Zi said that most users are unaware of it because there is no problem at all from the appearance, but they will be discovered after a few years of use.

In order to maintain his credibility in a few years, Lin Zi spent more than 300,000 yuan more.

The touched user introduced her to more orders.

In 2015, Lin Zi rented an office building in Nanshan and opened a studio.

Two months later, she closed her store in Baoan Furniture Mall because all her customers were introduced from her circle of friends and she did not need the customer flow of the mall.

You can save more than 50,000 yuan in rent a month, the operating costs are reduced, the price of the cabinets is also reduced, and the users are more satisfied.

More importantly, she renovated a large kitchen in her studio so that she can cook her own meals. She and her son no longer have to eat leftovers every day.

It is okay to suffer in life, but do not suffer unjustly.

Some time ago, Linzi added another promotion method: takeout promotion.

She joined the "Yushi" food delivery platform and sold fast food with her brother in her spare time.

Selling cupboards during the day and fast food at night.

Lin Zi does not make money from takeout.

There is a group in "Foraging". The group is full of sellers and people who own houses. When Linzi is not busy, he goes to the group to chat.

Just by chatting, you can place an order.

The customers who buy fast food are all people in the same office building, or people near the building. They come to Linzi to pick up their own food. People who have been here will quickly know that Lin Zi makes cabinets.

The meals Lin Zi cooks are generous, and customers often complain that they can’t eat too much and ask her to order less.

Lin Zi just smiled, there will still be so many people next time.

Lin Zi said that when customers complain, they are actually very touched in their hearts.

Lin Zi does not make money from fast food, she makes money from emotions and connections.

There is no doubt that orders will come one after another.

Lin Zi said that there is a security guard who brings everyone who comes to the building to find a room and introduces them to Lin Zi.

Lin Zi couldn’t even figure out how he persuaded these people to come over.

So interesting.

Lin Zi also took the initiative to contact some circles that like to party and provide them with free kitchens.

People who have demonstrated their cooking skills here in Linzi are full of praise for the kitchens and cabinets designed by Linzi.

On the day I came for the interview, as soon as I sat down to drink tea, an order came in from Lin Zi’s WeChat.

Lin Zi was very happy. She said to me: You are a wealthy person.

Later I found out that this was introduced by a friend who came to the party yesterday.

Bringing your own money is wealth.

2016, the first day.

Lin Zi wrote this in his circle of friends: The first day of 2016. After getting up, I took a shower. In order to make myself look more energetic, I put on some lipstick that I had not used for a long time. Came to the office early as usual. Without an arrogant background or clever talent, only hard work and diligence can make your life as vibrant as this nine-mile incense tree.

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Interview with the Kano Award : Telling the true stories of 100 grassroots entrepreneurs, this is the 21st interview story.

Let their stories inspire every ordinary you and me to regain confidence in the future when we are confused.