How to deal with pornography in Juewei advertising?

Changsha Juewei Food Marketing Co., Ltd. was investigated by the Changsha Administration for Industry and Commerce for allegedly promoting indecent images and publishing disrespectful advertisements for women. On December 22, the industrial and commercial department issued an administrative penalty decision to him, ordering him to stop publishing illegal advertisements and imposing a fine of 600,000 yuan.

Finened 600,000 yuan for violating relevant laws

According to China News Network, on the 22nd, Juewei Food issued an announcement stating that its previous subsidiary (Changsha Juewei Food Marketing Co., Ltd.) The content of the online advertisement published violated the advertising law. The Changsha Municipal Administration for Industry and Commerce ordered it to stop publishing illegal advertisements and fined it RMB 600,000.

On the afternoon of the 22nd, Juewei Food Co., Ltd. issued an apology letter to consumers:

Juewei stated:

Actively cooperate with the Changsha Industrial and Commercial Administration Department in relevant matters Investigate the situation and accept the penalty decision made by the industrial and commercial department on this matter;

Remove the position of person in charge of Changsha Juewei Food Marketing Co., Ltd.;

Clear the company's advertising design and release authority review system and process.

Juewei has previously released vulgar pictures and texts

On November 1, Juewei launched a "Double 11" pre-war poster on its Tmall flagship store. The picture on the poster shows a woman wearing shorts, lying on a bed with her legs shackled and spread apart. The picture is also accompanied by text: Fresh and juicy, do you want it?

Such an inductive promotional image has caused discomfort among many netizens, and some netizens believe that it is a public "pornographic" and consumption of women.

On November 2, Juewei Tmall apologized and removed the indecent advertisement.

On November 3, a picture with a mosaic on the private part of the David statue as a background appeared on Juewei-related WeChat public accounts, along with text suggesting sexual behavior in the tone of husband and wife.

China Youth Daily checked the historical news of Juewei Yabo account and found that according to the WeChat page, the content published on November 3 and August 8 was banned for "involving vulgar, sexually suggestive or pornographic information". delete.

Lawyer: It constitutes an insult to women's personality

According to China Women's Daily, "The advertisement released by 'Juewei Yabo' has constituted an insult to women's personality." Hunan Li Guimei, a lawyer at Gangwei Law Firm, said that according to the provisions of Article 42 of my country's "Women's Rights and Interests Protection Law", the advertising content of "Juewei Duck Neck" was released through the Tmall flagship store and later launched on its official WeChat public account. The advertisement titled "I don't do pre-sales, I am a jade beast" uses sexually explicit language and vulgar marketing behavior of women, that is, using mass media and other methods to demean women's personality in order to attract public attention, "Jue Taste Duck Neck" Such behavior has constituted an insult and violation of women’s human dignity.

Netizens left a message:

Meimei young man: It’s really disgusting to advertise such vulgar things to attract people’s attention

User 5208319206 : Vulgar taste, boycott

Mr. Lovelorn’s mailbox: For publicity, there is no lower limit.

silkinssummer: Never buy again

Tao Nu: This is what we should do. Nowadays, these vicious competitions have made the market a mess, and all kinds of gimmicks are used as so-called creativity. , good punishment. How to make a Double Twelve poster with cdr

How to make a Double Twelve poster with cdr. 1. Double Eleven poster design, what software is used to create Double Eleven posters. Can it make a poster? First select the one you want, then select it and click on it. The Double Eleven posters started. 2. How to design a Double 11 poster for Double 11? We can choose a Double 11 poster, whether it is a movie or an event, we can choose this. There are also many websites that can make Double 11 posters. We first choose the theme to be designed, and then we need to design a few pictures at most of the details of Double 11 and what your surrounding products look like. 3. How to make a Double 11 poster? Let’s choose the picture first. We can start by selecting words and numbers. Of course it's best to use vector graphics so they won't be distorted when enlarged.

4. After opening the picture, remember to save it as a jpeg file, otherwise the picture cannot be placed in the folder. Double Eleven activity process plan

Double Eleven activity process plan (selected 11 articles)

In order to ensure that the activity is carried out in a solid manner, it is usually necessary to formulate a complete activity plan in advance. The plan is a written plan arranged from the aspects of the purpose, requirements, methods, methods, progress, etc. of the activity. What formats should you pay attention to when writing an activity plan? Below is the Double Eleven activity process plan (selected 11 articles) that I have compiled for you. It is for reference only. Let’s take a look.

Double Eleven activity process plan 1

1. Purpose of the activity

The purpose of this activity is to promote everyone’s shopping, so that more people can shop not only In physical stores and in the virtual online world, consumption through electronic platforms can be very cheap and convenient. It can save you a lot of tedious things. For example, going shopping is tiring, and you have to look at the weather when going shopping. Let more people understand e-commerce and online shopping.

2. Event time and address

Time: November 11, 20xx 00:00~24:00

Address: xx Taobao store online shop.

3. Preparation for the event

(1) Vehicle: Preparation requirements

1. Calculate how much is needed for non-stop turnover based on the shipment volume Vehicle, how big is it?

2. Go to the vehicle department to inform in advance and ask for the vehicle to be prepared;

3. Operation hours: pick up goods from 8 a.m. to 10 p.m.;

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4. All employees can be counted as overtime on a temporary basis, and special treatment will be given for special events.

(2) Operation

1. Based on the above data, if you want to change the process, please make a delivery plan immediately;

2. Simplify the operation Process:

A. Print the stamps of 5 cities in advance to avoid writing big characters.

B. No sorting, take it back to the distribution center, and the entire company's personnel will start sorting during the day; go directly to the assembly line at night;

C. Communicate in advance with the operation department, Chen Xiangyang Arrangements will be made and implemented, and the operation department employees will go to work early and operate on the assembly line; please make a specific plan.

(3) Personnel Arrangement

The event is temporary, so during Double Eleven, all employees in the department will work overtime from 8 am to 10 pm. Thanks to everyone’s hard work, All are counted as overtime; operators are assigned in advance and all personnel are required to work overtime; customer service staff are assigned to the front line as much as possible.

Double Eleven activity process plan 2

1. Activity theme:

Singles Day is not lonely, without him, you still have me

2. Division of activity schedules

Preliminary period (November 1st - November 10th) Preliminary publicity and recruitment, material preparation

Mid-term period (November 11th) When the activity is in progress (A group of control activities are carried out, and another group goes to the streets to attract popularity in the form of on-site visits to achieve the maximum popularity.)

In the later period (after November 11), "fried rice" on ships in the later period, Review activities and conduct secondary dissemination.

3. Specific details of the event

Participants of the event: women (must bring their best friends)

Specific content of the event: Participants (a group of 6 people) Choose clothes from any store in the Women's City to create a match and dress up your girlfriends. Then the judges (9 people will be randomly selected from the onlookers), and the person with the best matching will choose 2 pieces at random from the matching clothes of his choice. Other participants were given small gifts. The event cannot be participated in repeatedly.

Activity participation method: on-site selection

Other discounts:

1. Participants of the event on the day of the event will receive an extra RMB 10 for free if they spend over RMB 30 in Women’s City. 1 movie ticket (optional popular movies)

2. All event participants who spend 60 yuan or more in Women’s City will get 2 movie tickets (optional popular movies) for an additional 10 yuan.

Double Eleven activity process plan 3

1. Activity theme

“I am single, I am happy”.

2. Event slogan

“Say goodbye to Singles’ Day.”

3. Purpose of the event

To increase the restaurant’s turnover and enhance its popularity.

4. Activity location

Hall.

5. Event time

November 11, 20xx.

6. Activity background

This year’s Singles’ Day has also attracted special attention. More and more singles in society want to get rid of the single life, because our restaurant launched Singles’ Day The activities meet the needs of singles and avoid being single on the next Singles’ Day.

1. On the night of the event, two people, men and women, can enter for free. The minimum consumption is xx yuan. The time is x o'clock that day.

2. Participate in the big carousel with your payment receipt (prizes include roses, dolls, and exquisite gifts).

8. Promotion of the event

1. One large poster at the entrance of the first floor, x K display racks in the store, and x small posters in the elevator.

2. The marketing unit of the planning department has x display racks and x posters of different specifications.

9. Promotional content

(SMS, exhibition stand, website)

To hell with Singles Day, two men and women go together, one person is free of charge.

Act quickly and say goodbye to your singleness at Huarong Restaurant!

11.11 Singles’ Day gives you, the single, a chance to find your other “half”!

Double Eleven activity process plan 4

1. Activity theme

“xx”.

2. Background of the event

On this day every year, have you been used to being single? Do you feel lonely, lonely, busy with study and life? Are you terrible? Are you depressed? Your eyes reveal your yearning for a better life! However, there is nothing you can do.

So now there is a good opportunity, that is, come to "xx" to release your long-lost passion and give yourself a chance to relax. The heavy psychology needs to be released, the lonely heart needs friends to comfort it, and the ordinary life needs a little excitement and romance.

We advocate health, happiness, confidence, fashion, and make life better! No matter how you view our event, first of all, please experience it with an open heart. We will try our best to bring happiness to the United States.

3. Activity slogan

xx.

4. The meaning and goal of the event

Singles Day on November 11 is a festival for all single young people, and it is also a stage for all single friends to show themselves. It is said that this festival originated more than 800 years ago, that is, on x month x, 20xx. On that day, the total number of singles reached a record high of 8. Nowadays, Singles' Day is not only one of the representative products of campus fun culture, but also a cultural form diffused in society. Here, we hope that single students can express their youthful enthusiasm and open a new page in their lives under our organization.

Let us spend that day together, let our smiles be filled with "xx", and become a memory that we will never forget.

5. Activity launch

(1) Activity time: the evening of November 11th.

(2) Activity location: xx.

(3) Activity target: single men and women.

(4) Activity content:

(1) All staff sang "Single Love Song" to open the show.

(2) Speed ??dating between ten boys and ten girls: Prepare the lottery with ten heroines such as Xiao Longnu, Huang Rong, etc., and let the boys draw them. The boys are Yang Guo, Guo Jing, etc. So Xiao Longnu and Yang Guo, Guo Jing and Huang Rong were paired up respectively.

(3) Ten well-matched pairs perform a storyline from the play to see their tacit understanding.

(4) Ten pairs compete in a sad love song duet. Release the unhappiness in your heart into sad love songs. Let the audience participate and give small gifts.

(5) Judge the heroes and heroines and the most popular couple, and award prizes.

6. Resource requirements

(1) Existing resources: human resources, venue.

(2) Resources required: material resources, sponsors.

7. Advertising

Posters, Internet, etc. The content is as follows: Are you tired? Are you lonely? Has the freedom that you were once proud of made you suddenly feel desolate on the day of Singles' Day? Have you ever missed someone intensely one night? ?Have you tried many times but still can't forget her smiling face? Invite our "xx" on this special night! Here, Xiao Longnu, Yang Guo has an appointment with you. There are surprises and excitement here that you can’t think of! We warmly welcome your participation!

8. Issues that should be paid attention to during the event

(1) The staff takes the lead and creates the atmosphere Be proactive.

(2) The command center is responsible for timely dispatch and uses gestures to communicate with all staff during the event.

Double Eleven activity process plan 5

1. Activity theme

“Low price storm, everyone is grabbing it (Dear, did you buy it?)”

2. Event time

November 11, 20xx.

3. Activity content

Starting from the 11th, the entire site will be sold at 50% off, and the low price storm is sweeping the city!

Event 1, 5 The ultimate carnival (November 11).

Activity 2: Shopping with gifts and luck (November 11).

All customers who shop at xx during the event and the amount of a single payment exceeds xx yuan can participate in the lucky draw.

One branded smartphone for one first prize

One xx supermarket shopping card for two second prizes

A vacuum insulated mug for six third prizes One

The fourth prize for 20 people will be printed with a piece of paper roll

The participation award will be for 20xx people and a beautiful gift

A festive double gift for one person in event three Twice the sweetness (November 11)

Free 2 lollipops for 1 yuan when you spend xx yuan (x yuan/piece, xx servings)

11 yuan when you spend xx yuan Free 2 boxes of chocolates (x yuan/box, xx servings)

(Limited sweets, while supplies last.)

IV. Estimated event costs

1 , the lottery scratch card is expected to cost xx yuan, and the prizes cost xx yuan, totaling xx yuan.

2. Double sweet activity, the estimated cost of the activity is xxx yuan.

3. The cost of posters and advertising is xxx yuan.

The estimated overall cost of this event is xxx yuan.

5. Promotion of the event

1. Advertising, use newspapers to place x issues x days in advance.

2. Combine large-scale facade advertising with supermarket DM sheets to make it eye-catching and attract customers.

3. Use supermarket broadcasts and off-site promotions to increase publicity.

4. Use floor stickers, hanging flags and publicity signs, plus festive music to create a good event atmosphere.

Double Eleven activity process plan 6

Activity background:

November 11th is an alternative festival for young people, because on this day Because there are four consecutive "1"s in the date, this day is designated as "Singles' Day".

"Singles' Day" is neither a "local festival" nor a "foreign festival". It was born in Nanjing universities in the early 1990s and is one of the representative products of campus fun culture. As batches of students bid farewell to campus, the atmosphere of "Singles' Day" in the past two years has gradually spread to society. "Single Love Song" will become a popular song on this day. On "Singles' Day", this song can be used to sing "Find someone you love most, love deeply, want to love, and say goodbye to being single." This lyrics is actually also used by young people. Declaration of love. Lively parties on "Singles' Day" are a popular form of celebration among urban youth. However, there are also many students, especially college students, who get drunk alone that night and remain unconscious. Various reasons have to make us think deeply.

Purpose of the event:

On this special day, everyone gathers together to discuss the pros and cons of college students’ love. Is falling in love a compulsory or elective course in college? How should we repair it? How should we deal with the relationship between boys and girls? After the event, I hope everyone will gain something and have a deeper understanding of the problem of making friends, so that they will no longer be blind and miss the beautiful love.

Event time:

November 11, 20xx, 7:00pm-9:00pm.

Activity development:

1. The host opens the event and gives a welcome speech to all the guests. At the same time, the purpose of this event was pointed out and the origin of "Singles' Day" was explained.

2. Watch the electronic version of the love story together to enhance the atmosphere.

3. The class committee made an opening speech and the discussion officially began.

4. The students and the teacher began to express their opinions together, talking about some of their views on college students’ love, as well as some of their own personal experiences.

5. Small games and small performances.

6. The instructor tells everyone some of his unique insights.

7. Summary, the party ended successfully.

Preparation work:

1. Classroom application and layout. (The life committee is responsible)

2. Guest invitations. (Study committee member is responsible)

3. Host the event. (The sports committee member is responsible)

4. To mobilize the atmosphere at the event site. (The organizing committee is responsible)

5. Program performances during the event. (The Literary and Art Committee is responsible)

6. Publicity before, during and after the event. (The publicity committee member is responsible)

7. Overall planning and detailed discussion. (The Youth League Secretary is responsible)

8. Overall understanding of the activities. (The monitor is in charge)

Double Eleven Activity Process Plan 7

Double Eleven is coming soon. In view of the arrival of this festival, our training institution will also participate in this large-scale promotion During the event, the specific planning is as follows:

1. Online enrollment

Enrollment should take into account both online and offline aspects and be coordinated. You can create special pages and place advertisements online, but the most convenient and fastest way is to promote and recruit students through new media. It can be disseminated through soft articles, combined with social reality and hot topics; it can also be spread through hard advertising, but the advantages of the training institution must be highlighted. It can be disseminated and diffused through H5 pages, or it can be planned to attract parents to participate by planning some activities, such as issuing coupons, vouchers, and using some small games, but the theme must be novel and the operation must be simple and easy.

2. Activity content

1. Mobile phone registration enjoys discounts

Mobile phone registration time is set to 1 week. After one week, the mobile phone registration activity will automatically close.

In order for the enrollment activities to have immediate results, it is necessary to use a special technique - there are discounts/gifts for mobile phone registration, for example:

The first 10 people to register will receive a 20% discount Discount;

The first 50 people to register will enjoy a 10% discount.

The first 100 people to sign up will receive a 200 yuan voucher.

The first 200 people to sign up will receive a schoolbag with the logo of the training institution printed on it.

2. Recommendation is polite

Parents can register via mobile phone and only need to fill in four pieces of information: student’s name, age, mobile phone, and recommender.

This recommender can be a teacher or a parent. The training institution needs to give a small gift as a thank you to the parent or teacher who successfully recommends the student. In this way, you can easily count how much each teacher has contributed to enrollment.

3. Offline promotion

This is the most traditional way of promotion, and it is also a way that is often played and always new.

1. Go to shopping malls and supermarkets to place promotional materials.

2. Jointly conduct publicity activities with the community.

3. Set up enrollment consultation points in supermarkets, shopping malls and communities.

4. Try the course first.

5. Gift giving

6. Cross-industry cooperation

4. Things to note

1. Distribution of promotional pages

First of all, the design of the promotional page should not only be exquisite to highlight the strength and characteristics of the training institution, but also be specific. For example, in terms of the characteristics of the training institution, a table comparison method can be used to form a clear advantage over ordinary training institutions. The sub-items of the table Including: class capacity, educational philosophy, special courses, hardware equipment, etc.

Secondly, in order to increase the chances of parents who have received the leaflet to go into the training institution to learn more about it, this will not only increase parents’ interest in reading the leaflet, but also increase parents’ interest in the training institution and their understanding of the training. Opportunities for organizations to learn more.

2. Word-of-mouth marketing

In fact, parents are the best enrollment publicity. As long as a good relationship is established with parents, parents can feel that their children are following their ideals in the training institution. With the direction of development, the training institution will naturally have a reputation. Through the publicity of various parents, the training institution will naturally have a source of students.

5. Enrollment time

Each class teacher can arrange according to their own time or the institution can organize it uniformly (Saturdays, Sundays, after get off work)

6. Enrollment quota

Based on the student resources of the training institution, the enrollment quota for each teacher is 10.

7. Publicity matters

1. Publicity location setting

2. Distribution of publicity personnel (can be divided into regions)

3. Enrollment Brochure

4. Admissions time

5. Admissions banner

6. Registration form

Double Eleven activity process plan 8

Activity theme:

Live "have, benefit and be romantic" XX Photography sincerely gives back to new friends, special launch of 77 sets of free wedding dresses, hot booking, romantic direct attack! Single men and women are rising today!" It has always been A romantic festival for lovers to carnival, a crazy anniversary for single men and women, and today, single men and women are about to rise!

Event description:

Cheers for Chinese love! Because of love, So direct! Then! Don’t hesitate, get a direct discount of 777 yuan, 1,777 yuan, 2,777 yuan, 3,777 yuan

Store gift: During the event, every customer who enters the store will receive an exquisite gift! For love!

Four sets of products will be given for free if you pay the full price!

Go to the store to take a wedding photo and pay the full price and you will get the following four sets of products

A gift: a set of baby anniversary photos!

The second gift: a set of maternity photos (2 photos)

The third gift: a set of jewelry for the wedding day

The fourth gift: a set of bridal makeup setting liquid

Photo Joy 388! If you pay the full price of the photo, you will get two free wallet photos and a Chanel table (you can also specify a set with a certain price)

Add 77 yuan to the full price of the photo and get a free gift Enlarged products worth NT$200 plus location shooting, and can participate in the "Big Lucky Draw" event

Referral gift: Those who refer a pair of wedding photos and successfully order the designated full payment will receive a Lotte Mart shopping card (NT$200)

Recommend two pairs of wedding photos and successfully order them. Those who pay in full will receive a Rakuten Mart shopping card (NT$600)

Refer three pairs of wedding photos successfully. Those who order and pay in full will receive a Rakuten Mart shopping card (1,200 yuan))

Happy Lucky Draw:

Lottery Time: November 11, 20xx

Lottery location:

The lottery content is as follows:

First prize: Special shopping card

Second prize: Super comfortable spring and autumn silk quilt

Third Prize: Exquisite stainless steel thermos cup

Event photo studio address, phone number, contact information

Double Eleven activity process plan 9

Activity. Theme

: 11.11 Beauty Salon Discount Carnival

Event Time

: November 8-11

Purpose of the event:

1. Beauty salons hope to create more consumption and increase turnover through "Double 11".

2. Increase customers’ trust in the beauty salon to a greater extent and promote emotional communication between the two parties.

3. Consolidate old customers and expand new customer sources.

4. Improve the image of the beauty salon’s services, products, and employees.

Main content of the activity:

Activity 1: If you want love, please say it out loud.

If you want love, speak up loudly and bravely. If you don’t want the other person to know who it is, you might as well use a beauty salon “matchmaker” to help you connect.

The beauty salon launches the "Matchmaker" activity for single women on "Double 11", so that you can boldly confess your love to the one you like. Event rules: As long as customers spend 212 yuan or more in the beauty salon on the day of the "Double 11" event, they can get a surprise gift prepared by the matchmaker of the beauty salon for their crush. In addition, with the other party's consent, they can also enjoy a free sweet dinner together. oh. Seats are limited and only available to the first ten customers of the event.

Activity 2: Recharge your beauty card with 500 and get 500 as a gift.

In the Double 11 event, beauty salons can offer customers a bigger surprise of “recharge 500 on your beauty card and get 500 free”. This kind of promotion can not only stimulate customer consumption, but also further expand the usage rate of beauty cards.

If you want to get the good benefit of recharging 500 and getting 500 free with beauty card on November 11, you might as well come to the beauty salon early. Because this event has a stipulated quota for the first 12 customers who enter the store, first come, first served. Remember that each customer only has one opportunity for cash back, and there is only one opportunity for overcharging.

Double Eleven activity process plan 10

Activity theme:

An opportunity for you to find your other half

Event slogan:

May people live forever/No more singles

Event purpose:

Steadyly improve the MUSICHOUSE bar brand

Event location ：

MUSICHOUSE Bar

Event time:

November 11th

Event background:

Due to " "Halloween" has just passed, and there is not much room for the development of "Singles' Day" in a medium-sized city like Huai'an. It is decided that this Singles' Day event will not be big, but it must be detailed and deeply rooted in the hearts of the people.

Activity content:

1. Sell admission tickets (5 yuan each, discounts for group purchases of 6 or more people. A lottery will be held to win tickets, and the winning rate is obviously 11, hidden is 50, mainly for giving, supplemented by selling)

2. Wonderful programs (that is, bars often invite versatile people to perform)

3. Love song duet karaoke (during the promotion, the 6 songs selected in advance will be announced, and on-site registration will be conducted on the night of the party. The number of people registering for each song is limited to 3 pairs, and the best pair will be selected for each song. Combinations, the final PK will be conducted by these 5 pairs to determine the champion of the night. The champion pair will receive a 100 yuan gold coupon together, and the other 4 best combinations will receive a 20% off coupon.)

4. Romantic Ball Squeezing Activity (A couple can pop the balloon in any way. After the balloon is popped, a note will appear. They only need to do what the note says. As long as Participate to get a 10% off coupon.)

5. Drinking wine for heroes (the bar provides free wine for the competition, a one-on-one competition, and the last drink will be given to the winning friend. Two bottles of beer. )

6. Free bartending (couples and lucky customers who are successfully matched that night will have the opportunity to mix drinks for each other using the bar’s free mixers and wine.

Double Eleven activity process plan 11

1. Activity format:

Warm-up: Time: October 20 to November 10

Pictures : The store independently designs the warm-up event page, including homepage posters, store promotions, and product details pages. All pictures use Double Eleven as the theme elements, aiming to create a Double Eleven shopping carnival atmosphere, lay the foundation for the event, reserve traffic, and tap into Exhibition, through train pictures.

Traffic: through train, diamond exhibition, Weitao, Taobao, SMS sending, old customer wake-up, etc.

Formal events: November 11th 00:00~November 11th 23:59

Pictures: Store event main venue page, product details page related posters, Weitao activity promotion Posters, diamond exhibition pictures, through train pictures, store homepage posters, store promotions, flow charts to guide independent ordering, etc.

2. Activities:

1. Collect coupons

2. Follow and get gifts

3. Win free tickets in lottery , you will get a lucky draw opportunity every time you purchase over 100 yuan, and you have the chance to win a free grand prize. The greater the amount of consumption, the greater the chance of winning.

4. Invite friends to participate in the lottery. The inviter will have the opportunity to receive a mysterious gift worth 1111 yuan from the store. There are 20 places available. The invitee will have a chance