In western countries where journalism is relatively developed, the profession of anchor has a long history, but in domestic TV stations at all levels, the profession of anchor is still quite young. A program with good positioning and content often loses its standard because of the lack of anchor role and ability, which becomes the biggest flaw of the program. Some people compare the change from "announcer" to "host" to the evolution of human beings from "ape" to "man", vividly and profoundly revealing that the two professions of announcer and host are closely related and indeed qualitatively different.
What is the anchor "master" and how to "master"
The name of the anchor literally means "in charge", but the question is what is in charge in the whole program. The author understands that the anchor is not in charge of broadcasting creation like the previous announcer, but should rise from the purely executive level of program production to the management level of program production.
The promotion of anchor's position and role in the program is not a whim of one person or several people, but the experience of "host-centered system" and "star anchor-centered system" operated by foreign TV stations for decades. Of course, it is precisely because we started late in the operation of the anchor system and lacked a minimum process for the anchor to grow up, so domestic anchors rarely become the last gatekeepers in the program like foreign anchors.
The anchor should have the elements of "being the master" in the program, including: participating in the planning and positioning of the whole program, planning of key topics, programming, lead series, comments and other aspects related to program management and production.
In a sense, the anchor is half an editor plus a broadcast. This requires the anchor, especially the comrades who have been engaged in the anchor work since their broadcasting posts, to first do a good job in the role orientation, from the original passive broadcast to active thinking, active participation in the whole process of the program, and dare to play a role and take responsibility in the program. And those anchors who have been or are being producers should be brave enough to get rid of general transactional management. It is said that Bai, the famous host of CCTV, has resigned from the positions of three producers, and the last editorial board is about to resign, so as to have more energy to participate in as many programs as possible.
What does the anchor broadcast and how?
The anchor should broadcast his own manuscript, specifically the manuscript written by the reporter and reprocessed by himself, instead of broadcasting other people's manuscripts verbatim like the announcer. Theoretically speaking, since the anchor participated in the positioning of the program and the planning of the topic selection of the whole program, he should check the overall trend of the first program with the editor-in-chief (responsible editor), and then make an organic series connection according to the arrangement of the editor-in-chief and the context of the manuscript, make a stylized comment on the key manuscripts and add his own views. To put it figuratively, if the announcer is just a waiter who brings dishes to the audience, then the anchor not only participates in the suggestion of what to buy, but also participates in the process of cooking by the chef, and then takes the dishes to the hall in front of the audience. As for how to broadcast, it is actually very clear that whether it is talking or broadcasting, whether it is sitting in danger or entrainment, it must have its own distinctive style. Different from the traditional announcer, the requirements of the current program for the anchor are not simply integrated with the program, but also require the anchor to have a distinct personality, so as to achieve the effect that some viewers watch the program in order to watch the host. This is also the successful experience of foreign "star anchor center system".
It is the personalized side of the anchor that makes many successful programs unrepeatable. In some well-run TV stations abroad, excellent news program hosts are the symbol of programs and the core of news operation. This advanced and effective operating mechanism has also created many famous hosts with great personal charm.
Be a smart anchor.
Being a smart anchor rather than a prop announcer is the goal of the host now. Alice Lucette, a famous anchor of French national television, said that the task of TV anchors is not only to be on the spot when things happen, but also to analyze events wisely. Wisdom is more important than being there. Wang Zhi, the host of CCTV's Face to Face, said that the host should rely on his own thoughts to make everyone forget his shortcomings. Mr. morley safer, the famous host of 60 Minutes, said that the anchor of a news program should be the smartest reporter. What does the anchor's mind and wisdom depend on?
There is no doubt that an anchor who has no ability to judge and comment, no matter how attractive his appearance is or how clever his speech is, cannot be called an intelligent anchor. An anchor without brains, no matter how distinctive his personality is, is not a competent anchor. So the biggest difference between anchor and traditional announcer is the ability to judge and comment on news events. On the one hand, an excellent anchor's ability to judge and comment comes from whether a person's world outlook, outlook on life and values are correct, that is to say, an excellent anchor is a noble person first; On the other hand, rich life experience or journalism experience is also a key factor, which is the main reason why 99.9% TV program hosts in the United States are selected from journalists.
In short, the anchor, as a representative figure in the program, plays an irreplaceable role. In other words, a good anchor is not necessarily a good news program. However, without a first-class anchor, there is definitely no first-class program.