What is a club? Birds of a feather flock together? The most direct manifestation is an organization that gathers a group of people. Members are not closely linked by blood, region or industry, but by habits, hobbies, interests or social needs.
More than a century ago in Britain, a group of consumers in cafes decided to form an alliance for the same hobby, which was the early club. 100 years later, clubs have gradually become a way of life in western society.
In China, as a new concept, clubs have quietly settled down and developed. Today, when material needs are met, spiritual needs are increasingly prominent. People are looking for more convenient and in-depth social channels to get more information and comfort, which also makes the club an organization with a bright future. At present, the commercial club industry in China has formed a certain scale, with various business forms and membership activities, and its hidden business opportunities have begun to appear. Many shrewd businessmen and investors are aiming at this new business.
Relevant data show that there are more than 8,000 clubs registered by the industrial and commercial departments in China. Although the construction of golf courses has been stopped by cities such as Beijing, the golf clubs closely related to it are even more popular. In addition, the development of sports and leisure clubs such as fitness and beauty is also in full swing.
With the increasing number of clubs, industry experts are convinced that the development of club industry in China is unstoppable and will reach a climax in the next few years.
8000 is not enough.
Say? Clubs have become a way of life in China today? It's no exaggeration. More than 8,000 clubs registered in the industrial and commercial departments are almost all operating institutions. In addition, the number of clubs formed solely according to personal hobbies and interests, such as dating clubs, outdoor clubs, motorists' clubs and badminton clubs, is even more difficult to count. Among these clubs, they can be divided into four categories according to the form of formation and expression: high-end clubs, such as Beijing Chang' an Club; Sports and leisure clubs, such as China Sports Bi Li Fitness Club; Corporate member clubs, such as Beijing Mobile Global VIP Club; Other theme clubs, such as dating clubs, killing game clubs, etc.
Yang Weidong, executive director of China Club Alliance Network, has made an investigation in the United States, Japan, Canada and other countries, and thinks that there is a huge gap between domestic clubs and foreign developed countries in terms of quantity and scale. Take golf clubs as an example. Now there are more than 40 in Beijing, 400 in China, 2,000 in Japan and 20,000 in the United States. ? However, these are temporary. With the continuous development of domestic economy, the development prospect of domestic club industry will be very good! ? Yang Weidong predicted that the number of domestic clubs will increase greatly in the next few years to meet the growing market demand.
High-end clubs are the mainstream of profit.
A special study shows that when a country's per capita GDP reaches more than $65,438+$0,000, people's tendency to pursue club consumption will gradually increase. At present, the per capita GDP of domestic cities, Shanghai, Beijing, Guangzhou and other big cities has already exceeded $65,438+0,000, and even reached $5,000. Club consumption has become the consumption tendency of some consumers.
? Club consumption can be said to be the consumption of the rich. ? Shi Yan, a professor at the School of Physical Education of Hubei University, found that sports and leisure clubs account for almost 70% ~ 80% of the total number of clubs, and most of them are high-end clubs with good profitability. ? The business area is over 1 000 square meters, with a total investment of at least 4-5 million yuan. ?
Yang Weidong also said that the club was born with the commercial economy. You earn money from high-end people. ? Because the current profit model of the club is mainly to recruit members and collect membership fees. According to his investigation, the membership fees of various clubs now range from thousands to tens of thousands and hundreds of thousands of yuan. This is a number that the general public can't bear. Now club organizers naturally focus on the middle and high-end income groups above white-collar workers. ?
Of course, in addition to the mainstream, some new and exotic clubs that have appeared in recent years are also of great significance to the market. Murder? The club is one of them. It is understood that? Murder? The membership fee of this club is not high. A membership card only costs about 10 yuan. When playing games, it costs about 10 yuan per hour. There are also some retail business and catering services. Generally speaking, the per capita consumption is around 40 yuan and the profit is around 30%. In addition, services such as salons and large-scale parties are also held. Murder? The club is seeking greater market profits.
Running traditional enterprises will lose opportunities.
It is understood that the club is still registered in the form of company classification when it is registered in the industrial and commercial department, and there is no exclusive club classification form. The applicable law in the process of enterprise management is also the company law. ? It can be said that the establishment, development and demise of clubs are not restricted and managed by relevant laws, regulations and policies. ? Yang Weidong commented that this form is not bound and managed by national policies. The so-called for-profit club is an enterprise, but the form and title are somewhat different. ?
In this regard, Hu Tao, chairman of Haitian International Managers Club, has different views. He believes that club management is not a simple enterprise management behavior. If it is still the traditional enterprise management mode, it will largely cause the lack of the concept of club platform and lose many market opportunities. His approach is to make full use of the existing 10000 manager members and give full play to the advantages of the club platform, which can not only enable members to obtain high-end training with less investment, but also introduce more brand penetration and provide more value-added services. In other words, on the basis of collecting basic membership fees and making profits, providing value-added services such as forums, open classes and on-site visits of enterprises will make greater profits. He said that the profit of value-added services far exceeds the membership fee.
Tip:
With the continuous development of domestic economy and the maturity of club operators, the domestic club industry will develop faster. Among them, sports and leisure clubs such as golf clubs and fitness clubs will continue to lead the market. In addition, clubs with business premises are more likely to operate successfully. Because clubs with gyms and golf courses will gain trust and make money more easily than clubs without their own venues.
;