Celebration activity plan 1 1. Complete arrangement of customer information.
On weekdays, this data is meaningless to customers who come only once. If they cut their hair more than once, the data of the second login is valid. Generally speaking, it is normal for customers to change their consumption for half a year. If they can start with after-sales service (asking about satisfaction) and professional aesthetics, if they can extend it to more than one year, they are winners. Making a complete customer file and analyzing customer groups and customer consumption habits is very helpful for us to do hairdressing shop activities.
Second, the specific purpose and text arrangement of hair salon activities:
1, increase the customer unit price.
To reduce the discount, the first thing to do is to increase the customer unit price, otherwise the number of customers will increase and the performance will decline, so we must sort out the words of increasing the customer unit price.
Only by grasping the key points can we know the key to success:
First, the arrangement of price words
B, the new process (tool) speech finishing
2. Shorten the cycle of hairdressing consumption
Shorten the consumption cycle and count customer data; It should be hot (stabilize customers), it can be hot (shorten the cycle), and it will be hot.
Only by grasping the key points can we know the key to success:
1, effective customer data collation
2, it should be hot, the season has changed, and the hairstyle has also changed.
3, it can be hot, early beauty, and save money.
4, just hot, good things to share with good friends.
3. Old guests bring new guests
The key to success lies in how to share it with friends and family. From the inside out, from husband and wife to children to parents, to friends and colleagues.
Only by grasping the key points can we know the key to success or failure: A, arranging emotional connection words B, and sharing words with good friends.
4. Increase added value
Added value is a kind of consumption concept out of nothing, including the concept of site and the concept of development project value. Here, the concept of the site is provided. Grasp the spindle to know the key to success or failure;
First, perm finishing without dyeing.
B, hair dyeing does not need complementary color finishing
C development speeches before and after perm, hair dyeing and hair care
Third, the speech rehearsal before the event (the same old tune, on-site precautions):
Most of the employees in hair salons are young and their thinking logic is not very meticulous. If there are no clear words for her to understand and remember, she can't be catchy. The expression of the speech is limited to no more than one minute, but you can list some topics and the positive, negative and various role-playing of the speech, make a sand table deduction, and the supervisor will accept it, so that every working partner has the same language and the same knowledge is very important.
1, popular selling hairstyle:
Any marketing design, if there is no main project to sell, can not grasp the theme, can not create a selling point. It is meaningless to have a perm just for the sake of perm, and there is no popular hairstyle trend in the season. Thirdly, the essence of promotion is to give back and educate customers. The design of sales hairstyle is to tell customers that our technology is professional and popular, and let customers know that our concept is advanced, innovative and changeable.
2. Proficiency in assistive technology:
Business is very good, but it takes 3-4 hours to leak the volume, make up the perm, perm and perm. These are all fatal injuries in the activity. It's good to have a chance to repair it, but it can't be repaired. If you lose a customer, you will extend the negative publicity to more than 30 people. Therefore, during the activity, technical drills are very important. If there is a mistake, try not to blame the assistant, which will make the assistant more uncertain and confident in doing things. If we can study why we should do technical drills before the activity, and what are the benefits, the designer will prepare a new hairstyle for publication, and the assistant will strengthen the technical drills of dyeing and perm to minimize mistakes, and we can make an agreement with each other. As long as there is curly hair leaking, the rubber band is pressed, and the hair tension is not enough, the assistant's performance will not be recorded and become public funds, and the designer will accompany 50 yuan. That's because of poor on-site supervision.
Everything is based on customer satisfaction, mutual restraint and reducing the failure rate will be much more fun than scolding the assistant, and the scene will be more harmonious.
Shopping Mall Celebration Plan Part 2 Activity Purpose:
Greek mythology KTV is the most luxurious KTV in Shaoyang at present, so we should make full use of our own advantages, take advantage of the opportunity of store celebration, and embody the brand image of Greek mythology KTV through a series of activities, so as to boost the turnover, expand the visibility of our store in Shaoyang, and consolidate and cultivate the reputation and loyalty of regular customers. We should seize this favorable opportunity to celebrate, gather popularity, give back and thank our loyal customers and friends.
First, the activity time:
20xx65438+February 7th-20xx65438+February 9th
Second, the content of the activity
1: Book a private room before five o'clock every day and enjoy a 20% discount on the room rate.
2: Buy one red wine and get one free.
3. The mythical beauty toast group, thanking the customers.
4: You can take part in the lucky draw when you open the room, and the prize is 100%.
5: You get a free card. Five thousand becomes six thousand.
6: * * * Birthday, mysterious gift waiting for you.
Three. Activity details:
1. Book in advance and enjoy the lowest discount.
Guests who reserve a box in Greek mythology before five o'clock can enjoy a 20% discount.
Operation process of each department:
(1) The Greek mythology front desk and any employee and any employee can accept guest reservations, and the reservation time shall be subject to the reception of guests and internal employees at the front desk.
(2) The front desk explains to the guests, counts the boxes reserved before five o'clock, and submits them to the cashier on the fourth floor.
(3) The cashier on the fourth floor must reserve a box in advance and make a good discount.
2, double luxury red wine buy one get one free.
3, triple gift fairy baby, thank you reception.
On the evening of February 8, 65438, Greek mythology specially prepared a thank-you activity for the member box in order to thank customers for their favor and patronage in the past three years. There will be songs and dances, and you are invited to enjoy the game.
4. Give a quadruple luxury gift card.
Our store has launched the cash card giving activity 65438 since February 7th: you can get a cash card of 6,000 yuan if you pay 5,000 yuan in advance (equivalent to 20% off the whole order, and this cash card cannot be used for public relations tips);
5, five luxury lottery, lucky contest
During the activity schedule, all customers who come to spend in the evening will participate in the lucky draw.
A. Give different gifts according to different grades.
B, winning percentage 100%.
6. Six gifts Greek mythology meets to celebrate your birthday with you.
Customers whose birthdays are 65438+February 8th will be invited to attend the birthday party held by our company when they come to Greek mythology KTV on their birthdays, and they will get the1Golden Paris in 38 yuan.
The birthday party is located in the Greek goddess box on the first floor, which provides a platform for people who celebrate their birthdays that day to make friends, as well as a series of activities such as stepping on balloons, opening champagne and cutting cakes.
Fourth, the way of publicity: (the overall upgrade of hardware in the store is important for the event)
Whether the content of an activity attracts guests or not, besides the activity itself, the wording of publicity is very important.
Three important ways of publicity:
On-site: highlights, activities and hardware upgrades.
Traffic channel
Short message content
This content will be decided after President Hu has finalized the case.
Fifth, the creation of employee atmosphere.
1, Ministry of Security
The security department is the first department to contact guests in Greek mythology KTV, and the requirements for the security department,
Process: Before 7:00-9: 00, four or five security guards will be arranged at the front door, and two will be arranged after 9:00 to direct the parking of vehicles and open the door for the guests, and thank them politely for coming.
Dress: neat, uniform, clean and solemn.
Specification: the unity of standing posture and other movements,
Effect: Let the guests feel the symbol of dignity.
2. Floor staff
With a luminous badge on your chest, the badge says: the third anniversary of Greek mythology, thank you for accompanying you all the way.
Activity arrangement of intransitive verbs: Purpose: The celebration atmosphere should be grand; At the same time, we should try our best to save money and do great things with less money.
Requirements: Pursue a festive and warm atmosphere. Give customers a jubilant celebration; Highlight the information of various large-scale promotional activities during the 2 nd anniversary celebration and the celebration; Prominent, lobby, KTV entrance, main passage, cashier passage with large flow of people.
A. Layout of the store: bonsai flowers are added in the store, promotional pictures and activities are added in the floor aisle, and promotional pictures and activities and promotional subtitles are provided in the private room before the start;
B. Layout outside the store: banners in front of the store (the third anniversary of Greek mythology, six major gifts will benefit the whole city)
Publicity column in front of the door: (Activity content) Arch in front of the door 1 balloon, X balloon for launching, 2 pairs of inflatable columns, 2 pairs of inflatable models, 50 surrounding flags and flower baskets (sponsored by wine merchants).
6. Promotion of activities:
1. Traffic channels and public channels.
B, SMS distribution (SMS content to be determined)
C. Company website publishing activities.
D, SMS distribution and atmosphere creation for all employees of the company
7. Precautions for activities:
Buy the red carpet at the entrance of the lobby and the red anti-skid mat at the entrance of the elevator.
Get everything you need to celebrate.
All departments should publicize and explain this activity, and every employee should have a thorough understanding of the content of the activity;
The front desk distributes the contents of the company's third anniversary celebration every day, explaining and booking for the guests.
8. Tasks of each department:
Marketing department: responsible for all publicity and advertising liaison and all kinds of advertising production. All advertising production must be completed before 2 1, and the installation of arch balloons and lift-off balloons in front of the door will be completed on the evening of 25th.
Floor: complete all the items needed for the company's activities, the advertisement hanging and arrangement inside and outside the company venue, and the props for the lucky draw (completed before 22nd), and arrange the purchasing department to purchase the required items; Supervise employees to complete SMS distribution and atmosphere brewing.
Public relations department: urge public relations to complete SMS distribution and customer invitation.
Greek mythology general manager's office.
Shop Celebrations Chapter III I Preface
China's industrious people have gradually formed different styles of Cantonese cuisine, Shandong cuisine, Hunan cuisine, Sichuan cuisine and other major cuisines and local snacks in the exploration and development of food culture for thousands of years. Shandong cuisine is the largest cuisine in northern China with a long history and wide influence, and it is an important part of China's food culture. Traditional Shandong cuisine is famous at home and abroad for its salty, fresh, crisp, unique taste and fine production.
Today's catering industry, the development trend can be summarized as: the development is very rapid, the scale continues to expand, and the market continues to prosper. However, prosperity also means increased competition. Every day, some restaurants fall down and more restaurants stand up, but there are always a few who stand firm in the big waves and continue to grow and develop. In recent years, Weishan Lake Fish Restaurant, as a representative of the new school of Shandong cuisine, has been standing at the forefront of the catering industry, and the "xxx Fish Banquet" has become a link.
Second, the market/enterprise analysis
The catering market in Jinan is also very competitive. There are many restaurants in the hotel, such as Tan Fish Head, Hot Pot City, Ginger Duck and Roasted Hungry Duck, which are all distributed in Jinan, competing for the limited catering resources in Jinan and impacting the tastes and horizons of diners.
If a hotel wants to succeed, it must meet the following basic conditions: 1, with its own characteristics; 2. Total (quality) management; 3. Sufficient market operation funds; Fourth, innovation and constant innovation. These conditions are indispensable, otherwise it will be like a flash in the pan. This is also the reason why many hotels and restaurants have disappeared rapidly.
Over the past five or six years, the company has made great efforts in the catering industry through its own reproduction, management output and brand output, and has continuously accumulated abundant management, technology and capital. As the representative of southwest Shandong, "xxx Fish Banquet" can not only see the delicacy and delicacy of traditional Shandong cuisine, but also the luxury and nobility of Confucian cuisine, and feel the freshness and elegance of Weishan Lake.
Third, marketing planning.
The purpose of catering service is to satisfy customers. Only when customers are satisfied can the hotel make a profit. To do a good job of quality service is inseparable from the efforts of employees within the enterprise; The success of internal staff marketing is based on total (quality) management, effective incentive mechanism and good corporate culture atmosphere.
This coincides with the 1 1 anniversary celebration and the arrival of Christmas. Taking this opportunity, we will combine customer satisfaction marketing, internal staff marketing and cultural marketing as the focus of this celebration. Take five stores in Jinan as an example:
1. The purpose of this celebration is to increase the brand influence of the company and enhance its popularity and reputation; Enhance the company image and increase the competitiveness of enterprises; Enhance the corporate loyalty and centripetal force of company employees; Improve the service consciousness and work enthusiasm of all employees; Show the company's cultural background and further enhance the corporate culture of the group company; Improve the company's sales and increase profits; Lay a good foundation for better development in 20xx.
2. Celebration time: 20xx February 13 February 22nd, * * 10 day. Christmas planning can be done together with the celebration to eliminate the date gap. )
3. Location: Wujiadian, Jinan.
4. Participants: all employees of the company, customers who come to eat, etc.
5. Marketing theme: customer satisfaction, employee satisfaction, management improvement and cultural innovation.
6, the specific plan
(1) sp scheme
(1) "Smile Service". During the celebration, all employees will smile and serve carefully and patiently, so that customers can come on impulse and return with satisfaction, which improves the perceived consumption value of customers.
The plan is as follows:
65438+February 65438+Before February, each store held a mobilization meeting; 13 to 22, hold a "service contest" among waiters, set up a special page in the lobby, select "the best service star of the day" every day, and issue material awards;
(2) Special price.
Introduce a special dish every day, instead of repeating it every day.
(2) Add some dishes according to customers' requirements. If the current consumption reaches 100 yuan, add 2 cold dishes; Full of 200 yuan plus 4 plates of cold dishes;
Discount is a magic weapon to increase sales rapidly. It is suggested to use appropriate discount to stimulate consumption.
(3) gifts, lottery. There are plans to distribute company anniversary souvenirs and small gifts to enhance intimacy with guests and expand publicity. Some commemorative souvenirs printed by the company are required to be small, practical, beautiful and generous, such as signature pens, balloons, lighters and hats. With anniversary logo, and distributed according to the table.
Lottery Scheme: Theme-"Fish Banquet, Grand Prize, Visit Weishan Lake"
During the celebration of 13-22, customers who spend more than 150 yuan on that day can participate. Each store will set up two first prizes to reward the "one-day tour of Weishan Lake", which will be organized by the company in a unified way, and the accommodation and meals of the winning customers will be completely free. Second prize 1 1, red envelope 1, cash 100 yuan; 100 third prize, 1 anniversary red envelope, 5 yuan cash.
Second, the internal marketing plan
Internal marketing is a management strategy, the core of which is to cultivate employees' customer awareness. Before pushing products and services to the external market, internal employees should be marketed first. This requires two-way communication, information sharing and effective incentives between employees and employees, employees and enterprises.
1. Strengthen the internal warmth management of all employees, and require each employee to treat other employees as their own customers and serve them as customers. In the future work, internal staff marketing will be fixed.
2. essay contest.
Internal staff essay: "My Choice-XXX Fish Restaurant"
Requirements:
(1) The theme revolves around what happened in Weishan Lake Fish House, which can be work experience, feelings, opinions, messages, etc.
(2) The genre is not limited. Prose, essays, narratives, argumentative essays and poems are all acceptable.
(3) The deadline is 65438+February 20th.
I hope all the staff will contribute actively. The first prize of 1 will be awarded to 200 yuan in this essay activity. 2 second prizes, bonus 100 yuan; Five third prize winners, 50 yuan, concentrated exhibition.
3. Cost-saving competition.
Through a series of activities, re-educate internal employees and improve their enthusiasm.
Third, the product marketing plan
1. While promoting traditional catering, we also promote couples' packages, business packages, family packages and filial piety packages. For example, couples' packages can provide1packages for 8 yuan, 28 yuan, 38 yuan and 48 yuan.
2. Green family dinner. With the improvement of living standards, people's diet is not only to solve the problem of adequate food and clothing, but also to eat "green" and "healthy". The introduction of green family banquet will undoubtedly be favored by consumers. In the use of raw materials, fresh green food will be promoted; The combination of cooking methods and modern people's consumption fashion makes dishes delicious and nutritious; In the family banquet menu, we should pay attention to the nutritional collocation of dishes and a balanced diet to meet people's health requirements. It is strongly recommended that the kitchen department launch.
3. Autumn and winter are good seasons for nourishing, so it is suggested to introduce nutritious and nourishing high-grade dishes.
Fourth, the cultural marketing plan
1. Take 1 1 anniversary as an opportunity to publicize the company's corporate culture to consumers and enhance the company's influence among target consumers.
The planning is as follows: during the celebration from June 3 to June 22, 65438, a large-scale publicity board was set up, with company spirit slogan, pictures of Weishan Lake, fish banquet production process, pictures of branches, messages from company employees, etc. It will be posted so that customers can treat "eating" as a kind of enjoyment and forget to return it.
2. The atmosphere of the store, including lighting, sound, posters, pop, etc.
Verb (abbreviation of verb) advertising marketing plan
In the modern society with advanced information, the media is undoubtedly the media that attracts public attention. According to the characteristics of different media and different media audiences, hotels should make their own market positioning and target customer orientation reasonably, and choose media to place advertisements reasonably, so as not to unilaterally pursue coverage and cause advertising waste.
As for the company's celebrations, the media generally chosen are Qilu Evening News 1500 yuan or Jinan Times 600 yuan or so. Television can advertise for 5 seconds 1.5 seconds, and secondly, it can publicize on the internet (at a discount).
Hard advertising and soft advertising should be combined to achieve better results. The specific release can be: 13 once and 18 once two days before the celebration. Using media integration, we can achieve small input and large output.
V. Layout of the celebration site
1. Media used:
Hydrogen balloons, banners, company mascots, large posters, leaflets, display boards, pop (various posters), hostesses, souvenirs, etc.
2. Hotel appearance during the celebration:
Hydrogen balloons are flying banners in the air; The mascot waves to you warmly; Outside the building, a big banner of "1 1 anniversary celebration" and a banner congratulating the supplier were displayed. Set up a high-precision ink-jet shop celebration signboard at the entrance; Miss etiquette issues company anniversary souvenirs; The whole presents a jubilant atmosphere, creating a simple and tasteful holiday atmosphere, and consumers will be attracted as soon as they pass by the door.
3. In-store landscape:
The waiter is neatly dressed, smiling and enthusiastic; The front desk service is meticulous and patient; Ground light can be used as a guide; The tables and chairs are spotless; The company's various promotional materials are easy to read; The lights are bright and soft; Music is like high mountains and flowing water; Green bonsai is pleasing to the eye; Customers can enjoy first-class service and all-round sensory enjoyment of sight, hearing, touch and smell from the moment they enter the store. After eating, you can also take part in the lucky draw and give away souvenirs.
Let customers enjoy the first-class service of xxx fish restaurant from beginning to end, leaving good memories.
Cost budget of intransitive verbs
Seven, the effect analysis
1, publicity, five-store joint celebration, huge momentum, so that consumers have a strong sense of memory, cause good word-of-mouth publicity, improve the company's visibility and reputation.
2. The appearance inside and outside the store is full of human feelings and thoughtful service, which can enhance the loyalty of the target consumers.
3. Service contest, essay contest and cost saving contest can greatly enhance our employees' sense of belonging and centripetal force and improve their work enthusiasm.
4. Promote the company's turnover through sales promotion.
This activity is large in scale and relatively low in cost, which can get twice the result with half the effort and form a big sensation effect.