What are the marketing models of WeChat? 1, scan the QR code and integrate online and offline resources. Show your QR code online and offline everywhere, attract people to scan it with discounts and free products and services, pay attention to your WeChat account, and get fans and potential customers.
Shake a strange friend to visit and find a friend who shakes like you. Maybe he is the client you are looking for. As a social media, WeChat is naturally used to make friends and chat. Many businesses or friendships start with chatting!
3. Share word-of-mouth marketing in the circle of friends, send a high-value and high-quality content through the public platform, and guide the friends you see to share and spread. If the content is good, it will have the effect of spreading diseases.
4. Automatic reply of customer management. Automatic reply can be set in the advanced function of public platform. After setting up, you can wait for the customer to complete the transaction automatically. If there are many fans, it is impossible to wait for the answer in front of the computer all the time.
5, a micro-signal is a circle, and fans will form a fish pond for you, which can be used for database marketing. You are the leader of the circle. Of course, it should be noted that to cultivate feelings with your fans, the most important thing is to ask them to develop the habit of reading your WeChat.
6, drift bottle, expand their brand image, brand marketing.
This is suitable for businesses with brand resources, such as Industrial and Commercial Bank of China, to make a labor-saving and efficient marketing plan by using drift bottles.
The most effective WeChat marketing model WeChat marketing model 1: mobile phone WeChat drift bottle
The most effective WeChat marketing method: WeChat official can change the parameters of the drift bottle, so that the activities promoted by cooperative merchants can be thrown out within a certain period of time? Drift bottle? The number has increased greatly, ordinary users? Fishing? The frequency of arrival will also increase. Besides? Drift bottle? The mode itself can send different text content, even voice games. If the marketing is proper, it can also produce good marketing effect.
The most effective WeChat marketing model 2: interactive push WeChat
Marketing method: through one-on-one push, can brands cooperate? Fans? Carry out personalized interactive activities to provide a more direct interactive experience.
The most effective WeChat marketing model 3: Chatting with WeChat.
Marketing method: Now the WeChat open platform has provided the basic dialogue function for brand users to communicate with each other. However, because the chat-style dialogue is more targeted, the brand undoubtedly needs a lot of labor cost input.
The most effective WeChat marketing model 4: online to offline QR code
Marketing method: In WeChat, users only need to scan the unique QR code of the merchant with their mobile phones to get an electronic membership card stored in WeChat, and enjoy the membership benefits and services provided by the merchant. Enterprises can set the QR code of their own brands, attract users' attention with discounts and concessions, and develop the O2O marketing model.
The most effective WeChat marketing model 6: geographical location pushes LBS
Marketing method: brand click? Check out people nearby? After that, you can find the surrounding WeChat users according to your geographical location. Then push the corresponding promotion information to nearby users according to the geographical location for accurate delivery.
The most effective WeChat marketing model five: social sharing of third-party applications.
Marketing method: WeChat open platform is a new function launched by WeChat version 4.0, and application developers can access third-party applications through WeChat open interface. You can also put the LOGO of the application in the WeChat attachment column, so that WeChat users can easily call third-party applications to choose to share content in the conversation.
Characteristics of wechat marketing 1. Peer-to-peer precision marketing: WeChat has a huge user base. Using the advantages of mobile terminals, natural social networks and location positioning can push every piece of information, so that everyone can have the opportunity to receive it, and then help businesses achieve point-to-point accurate marketing.
2. Flexible and diverse drift bottles: users can post voice or text and then throw it into the sea. What if there are other users? Fishing? When you arrive, you can start a conversation.
Location signature: can merchants use it? User signature file? This free advertising space promotes itself, and nearby WeChat users can see the business information.
QR code: Users can add friends and pay attention to corporate accounts by scanning and identifying QR codes; Enterprises can set the QR code of their own brands, attract users' attention with discounts and concessions, and develop the marketing model of O2O.
Open platform: Through the WeChat open platform, application developers can access third-party applications, or put the LOGO of the application in the WeChat attachment column, which is convenient for users to call third-party applications for content selection and sharing.
Public platform: On the WeChat public platform, everyone can create their own WeChat WeChat official account with a QQ number, and realize all-round communication and interaction with the words, pictures and voices of specific groups on the WeChat platform.
3. Opportunities for Strong Relationships The point-to-point product form of WeChat is destined to develop ordinary relationships into strong relationships through interaction, thus generating greater value. Establishing contact with users through interaction is chatting, answering questions, telling stories or even? Selling cute? Let enterprises and consumers form various forms of friendship. You won't trust strangers, but will you trust you? Friends? .