Making money and making money in business requires ability and quality. How to improve your ability to make money and money in business? I feel that most of the books on the market today that teach people how to make money in business are misguided discussions about making money, because these books all use successful business examples such as Li Ka-shing, Liu Yonghao, Zhang Ruimin, Liu Chuanzhi, etc. to teach you how to do business and grand ideas. : How to be an extraordinary person, how to be far-sighted, how to be noble, how to be extremely perseverant, how to persevere, etc. But successful people who are willing to do small business may need the exact opposite ability: short-sightedness, survival first, making money first, opportunism, etc.

I think as friends who are small store owners and small company entrepreneurs, we don’t need to look at those unattainable business concepts and words that often use Procter & Gamble, Wal-Mart, and Li Ka-shing as examples. Maybe we just We need to learn a few tricks from Chaoshan people and Wenzhou people who are successful in small business around us, and imitate a few business skills and techniques. It is possible to start a successful business. You only need to figure out and hone according to the following standards. A lifetime of abundant food and clothing.

Business is about bringing out your ugly side. If you want to be a businessman, you have to hide your elegance, nobility, and kindness in your personal life, because business itself is very vulgar. It has nothing to do with elegance. Since ancient times, businessmen have been equated with profiteers: they value profits more than separation, they are good at calculating, and they are good at profiteering. On the other hand, these are exactly the basic qualities that are most needed to run a small business. When doing small business, you only need to stick to your conscience and abide by the law. Everything must be based on the highest principle of seeking benefits and avoiding disadvantages: including making friends with real businessmen, if this person cannot bring you business benefits, don't make friends. If something cannot bring you immediate benefits, don't waste energy and time on it.

I always feel that most of the successful business cases in books and on the Internet are fake cases that have been whitewashed. Most of them have no substantial reference value that can be imitated, especially those written by journalists, planning companies and other literati. Cases and experiences often ignore the essential part that has the most reference value for doing business (because they are the group of people who know the least about doing business. Generally speaking, literati temperament is often the biggest natural enemy of doing business). I think it is still based on what I see around me. Only those who have real and personal experience examples are valuable. The cases around you are often much more real than the unattainable and illusory mythical cases of wealth you read in books. This time I want to tear off the mask of hypocrisy and show you the naked rules of the business world.

So I think the following standards I have summarized are more pragmatic, especially since many white-collar friends are hesitant about whether to work or start their own business, and are not sure whether they are qualified to do business. The following standards are: It just gives you a good reference (some of the seemingly negative and derogatory adjectives in the following standards should be viewed from a neutral perspective). You can use these to rate yourself to see if you are a qualified businessman. Or have the potential to do business:

1. The ability to calculate (20 points)

The ability to calculate is the most basic ability for a person to do business. Calculation ability is not just the ability to calculate. It is very normal that a doctor with a computer or mathematics degree can often not be able to calculate in the business of an uneducated but experienced businessman.

Although the ability to calculate is primarily a sensitivity to numbers and the ability to do mental arithmetic, this ability is not closely related to cultural quality and mathematical ability. Small business is usually completed over the phone or at the dinner table. Sometimes a partner quotes a price, and you need to be able to quickly judge whether it is beneficial to you, and calculate the counter-offer price to be reasonable and acceptable to the other party, so that the business can be concluded. If you say I need to think about it or take out a calculator and click around, you have lost most of your business opportunities.

The essence of business is to buy low and sell high. A person who cannot calculate his own costs (buy low) nor raise his own business price through calculation (sell high) will basically have no business. 2. The ability to do business (20 points)

The ability to do business may make a person more profitable in business than the ability to calculate. Even as long as a person has an extraordinary single ability to do business, regardless of other abilities , it will definitely succeed.

The ability to profit is not only reflected in doing business. It can be said that the vast majority of people who can be promoted and become officials in China are masters of marketing. They are deliberate and do not let go of any positive performance improvement or negative trend. The result of chance.

You may say that I own my own business and my hard-earned money. Of course I am willing to delve deeply into it, but do you have the ability to do it?

3. The ability to make mistakes (20 points)

I have observed people around me who have successfully made money in business, and I found that no one makes money for the first time in business. You will develop after two failures, because business ability cannot be learned in books. In many cases, you need to experience it yourself. Experience is very important. An ordinary person will know what business is all about after failing twice. 4. The ability to get things done (10 points)

People who make money in business are often not talented and professional people. He is someone who can handle everything big or small; doing any business in China requires you to face many things, and the boss has to handle them himself. People who don’t know how to allocate resources and handle relevant resources will not be able to make money for you no matter how good your entrepreneurial project is.

What impressed me the most was a detail when Yu Minhong, the founder of New Oriental School, started his business: when he started to run English training classes, he posted flyers and was caught by the Industrial and Commercial Bureau and was fined. Later, someone found the relevant industrial and commercial personnel through connections. The leader tried to smooth things over, but when he, a scholar, invited people from the Industrial and Commercial Bureau to dinner, he couldn't say a word during the whole meal. He didn't know how to socialize at all, and it was extremely embarrassing. After this unforgettable blow, he suddenly understood the true meaning of doing business, reborn and reborn, transformed from a scholar into a businessman who can handle everything, and finally achieved great success.

If you can accomplish most anything you usually do, congratulations, you have the potential to do business.

5. The ability of the world (10 points)

People who are successful in business, no matter what the industry, most of them have the temperament of a sense of loyalty in the world. Because business is often a business involving people. For example, when you purchase goods, they need to pay a 50% deposit. Because of your loyalty and ability to meet people, they may only ask you to pay a 30% deposit because of your loyalty and temperament. Your business will have an advantage over others. If you are the boss, your employees may work for you with even less money because of your big brother temperament. The loyalty of small business people is also reflected in your ability to drink a little wine. Your understanding of the world also means that you have an understanding of China's national conditions. Being extremely worldly and sophisticated means that your vulgar temperament can match that small businesses often serve vulgar people.

If you don’t understand Jianghu, are naive and imaginative, and indulge in false stories fabricated by “Readers”, “Friends”, and “Family” all day long, I also advise you not to do business or go to Jianghu. Just keep a simple and innocent life.

6. The ability to be mean (10 points)

Everyone who works will have this feeling. Why are bosses all over the world so stingy? But stinginess is almost the magic weapon for businessmen to succeed. People who don't know how to be stingy at heart will not make a fortune doing business.

One criterion is: when you go to a store, if you think everything is cheap, then you are not a businessman with the potential to succeed; if you not only blurt out "too expensive" for everything, but also find it expensive. Since you feel in your heart that everything is expensive, and you have the motivation to counter-offer or reduce the price of everything, then you should be okay as a boss. The tireless pursuit of cost reduction is a characteristic of a businessman. You must feel that you will always have the lowest cost. This is the attitude a boss should have. If you, the boss, feel that the price is about the same, then your employees will not save you money, and it will be difficult for you to make money.

For small businesses, the money you save is the money you make. It is necessary to care about every detail, and you must always adhere to this principle. As long as you relent once, you will continue to give up profits when negotiating with others in the future. Until you lose everything.

If you say that I don’t want to be a mean and care-taking person, then I advise you not to do business.

7. Realistic ability (10 points)

It is also very important for a person to maintain an extremely realistic attitude or a profit-seeking attitude towards everything in business. Many people have ambitions or ideals that I want to achieve by doing business, but generally they will not succeed. The sole and ultimate purpose of doing business is to make money. It is immoral for a businessman not to make money. "Making money is the greatest virtue" is now popular among young Japanese people, which makes people feel that the world is declining, but it also reflects the true meaning of business from ancient times to the present.

A few years ago, one of my former bosses opened a company. He invited me to dinner and talked about his ambitions, which he had not realized when he was working in the company. He also took out his new business card and told me the company name and logo. Meaning, take out the thick plans, rules and systems in your bag to express your determination to be the most standardized health care product distributor in China. I told him, it’s enough for you to think about how you can earn a few thousand dollars in cash tomorrow to support the company, and we’ll talk about that later. He refused to listen. As a result, the business failed within a year and he is still paying off his debts. It can be said that the greater the ambition of a starting businessman, the faster he will die. All small businesses with so-called corporate ambitions and missions of "being the best in China" will mostly end in failure. Of course those successful businessmen will write about their original ambitions, but most of them are not facts, just propaganda.

But people are people with emotions and dreams. It is difficult for a person to maintain a realistic and pragmatic alert attitude, and it is also a person's great ability. Many people appear to be benevolent, moral, childish and ridiculous, but deep down they are very realistic. I have met many such successful businessmen around me in the past. Sometimes the word for business is reality.

The total score for the above criteria is 100 points. If you take one look at the words "calculating, drilling, tossing, getting things done, Jianghu, meanness, reality" and you are very disgusted, then you have failed, so don't do it. Business is over (unless you have the talent of a Confucian businessman).

If your score exceeds 60 points, you have the potential to do business. The higher the score, the stronger the business ability and the greater the possibility of making money. If your score is lower than 60 points, you need to be careful about losing money in business.

Setting up your own business is a journey full of adventures. However, in order to realize your entrepreneurial ideals, although you know that you must face challenges, you have the confidence to overcome them one by one. It is said that everything is difficult at the beginning, how should you take the first step?

You may know that you must first register your company, but what category should you register for? Do I need to apply for any licenses or permits?

Your first question is: What form of incorporation should I register for my business?

According to the Business Registration Act, the definition of business includes any form of trade, craft, occupation, profession or any activity carried out for profit. Currently in Singapore, there are 5 business situations for entrepreneurs to choose from. One of them is a sole proprietorship, which means the company can only have one owner.

Of course, there are benefits to being a sole proprietorship, including cheaper establishment costs and simpler administrative procedures. You do not need to appoint a secretary or auditor for your company. However, you must renew your license every year and ensure you have sufficient Medisave amounts. This business situation is used by many small businesses such as trading houses and home craft businesses.

The second form of business is a joint-stock company. Basically, the advantages and disadvantages of a partnership and a sole proprietorship are roughly the same, but a partnership must have at least two owners and a maximum of 20 owners. The owners can be individuals or businesses; at least one of the owners must be a Singapore resident. Most legal institutions or accounting firms are registered as joint ventures.

The third form is a private limited company. A private limited company is legally recognized under Chapter 50 of the Companies Act. This type of company has its own legal code and can own property and legal rights.

It must have at least one director and up to 50 individual shareholders or joint venture participants.

The advantage of registering a company as a private limited company is that the legal liability of the owner is limited. The liability of the company is limited to the amount of paid-up capital. The disadvantage of a private limited company is the higher establishment and administrative fees. More cumbersome administrative procedures will increase the company's operating costs. In addition, private limited companies must appoint a company secretary within 6 months after establishment and report results annually.

The private limited company form of business is suitable for any type of business activity. Generally, as the company expands its business, many sole proprietorships will choose to transform into a private limited company.

The fourth option is a limited tax-exempt company. This is roughly the same form as a private limited company. The only difference is that this type of company can only have up to 20 individual shareholders, which is less than the 50 shareholders of a private limited company. In addition, the company will not be able to register as a limited tax-exempt company if its shareholders include institutions. If there are only 20 or less shareholders, the company will automatically switch to a limited tax-free form

Choose a good stepping stone

Beyond traditional media, IZO Corporate Television leads the future of communication

In early 2007, Mr. Bill Gates predicted that Internet video would subvert traditional television media within five years. If this move was just to promote Microsoft's development strategy, the acquisition of AQuantive triggered an online video war and seized the online video market. In 2006, Google acquired Youtube for a sky-high US$1.65 billion. The facts show that online video has become the darling of the business field. This is undoubtedly an excellent opportunity for China's struggling Internet industry. As the leader of traditional media, TV media is also aware of the huge impact of online video. This impact may become a nightmare for TV media. The Premier League that we are paying attention to is disappearing from domestic TV media in 2007, and online video has become the best viewing platform. Although the current TV media still has unparalleled breadth and advertiser support, we have also noticed that online video is catching up at an unimaginable speed, and has even surpassed it.

The rise of online video has brought a new operating platform to the advertising industry. Major domestic and foreign media, websites, advertisers, technology suppliers, etc. are all developing and promoting video advertising platforms. With great enthusiasm, we have seen this form on many portal websites, and it also provides another new platform for traditional enterprises to promote in the online market. Online video advertising not only has an impact on traditional advertising, but also on common Internet advertising. As the main carrier of online video advertising, video is more flexible and has richer content sources than television. Take corporate videos as an example. Judging from the businesses displayed by various companies, broadband applications for public households have been extremely abundant, and online videos have had a profound impact on advertising. For small and medium-sized enterprises with simple processes and single applications, the self-built TV stations of enterprises will undoubtedly bring new opportunities for the reform of online marketing of small and medium-sized enterprises. Smart Internet entrepreneurs and channel operators have set their sights on IZO corporate TV stations, and IZO has become the meat and potatoes that will lead future network channel operators to seize the opportunity.

Intercom Technology, a well-known domestic cutting-edge technology provider, has invested heavily in the research and development of IZO corporate TV station, which has brought good news to China's 30 million small and medium-sized enterprises. IZO corporate TV station is an integrated system that can use video programs to disseminate corporate products, image, culture, brand and other content that needs to be promoted on the corporate website, so that customers can clearly see the real company, real products and real products. Serve. The anchors are online in real time, and interactive communication shortens the distance between enterprises and customers. IZO Corporate TV Station is the first choice tool for online publicity and marketing for honest companies that dare to promote truthfully. It is also an important symbol of corporate soft power.

With the increase of market attention, more and more people from all walks of life have learned about corporate TV, which is a form of advertising that subtly creates a deeper impression on customers.

Video displays corporate brand culture and product image, and corporate TV stations, as an expansion of traditional advertising, have become an emerging model in online communication.