The eight major trends in the next ten years were announced today
1. Single economy
The current single population pays more attention to the quality of life and is accustomed to a high-consumption life.
Statistical data shows that the current number of single people in our country has reached 200 million. Such a huge group of people has given rise to the single economic market.
Consumption characteristics:
① Like novel, fresh and differentiated consumer goods and services. ②Relatively homely, likes the Internet, and is keen on life and psychological satisfaction.
Entrepreneurial inspiration:
① Single-person projects or services (one-person catering, one-person travel, etc.) ② Making friends. ③Pet market, pet supplies, pet health and beauty services. ④Lazy service.
2. Social Fear Economy
You will find that many young people call themselves "social phobia". For them who are afraid or unwilling to communicate with others, the consumption scene is not something they care about.
Consumption characteristics:
① Relaxed, free, relatively private and service-oriented consumption environment. ② Pay attention to “sense of boundaries” and consumption with strong autonomy.
Entrepreneurial inspiration:
① No one has a restaurant and no one has accommodation. ② High emotional intelligence social class. ③Online personality test.
3. Selling cuteness economy
Through "cute" products, consumers' psychological appeal of pursuing cuteness and appreciating cuteness will be met.
Consumption characteristics:
① Value the spiritual attributes, comfort and fashion of products. ②Care more about appearance
Entrepreneurial inspiration:
①Cartoon dolls and figurines with cute products. ②Featured “cute” IP. ③ From mobile phone cases to snack packaging to daily necessities, many products can attract attention with the help of "cuteness".
4. New Agricultural Economy
Driven by live broadcast, many young people choose to return to their hometowns and contribute to their hometown through live broadcast e-commerce.
Consumption characteristics:
① Nostalgia and sense of belonging. ②Local characteristics.
Entrepreneurial inspiration:
① Live broadcast of agricultural products. ② Carry out social agriculture. ③Special brands such as leisure farms and rural tour guides.
5. The expiration date economy
Is the expiration date of food, that is, food that is about to reach its shelf life. This type of food is usually sold at extremely low prices to clear inventory.
Consumption characteristics:
① Pay attention to cost performance. ② "Picking up missing items" mentality. ③Consumption satisfaction is strong.
Entrepreneurial inspiration:
① Find supply sources, processing plants, supermarkets/stores for cooperative distribution. ② Find online stores and self-media experts for distribution.
6. Silver economy
The elderly economy refers to economic activities related to the elderly, such as daily consumption, housekeeping services, health services, tourism and entertainment, educational services, etc.
Consumption characteristics:
① Money, security, and time to plan life. ②Consumption changes from practicality to enjoyment.
Entrepreneurial inspiration:
①Medical equipment for the elderly. ②Elderly care. ③Elderly care institutions. ④ Social services for the elderly.
7. Self-pleasuring economy
It means that consumers please themselves to the best of their ability when shopping. Under the general trend of consumption upgrading, trendy fashion and unique niches have become important consumption choices for many young people, and the "please yourself economy" is also a true portrayal of young people paying for a "good mood".
Consumption characteristics:
①Relieve stress and be happy. ② Social interests and personal preferences.
Entrepreneurial inspiration:
① "Ugly things" ② Good things for decompression, good happiness, and good atmosphere.
8. Health Economy
In recent years, people have paid more and more attention to health issues, especially young people have begun to maintain health and pay attention to medical care. Consumer demand will continue to expand from masks to other health fields.
Consumption characteristics:
① Pay attention to functions and ingredients, and the diversified development of consumer demand. ② Traditional Chinese medicine began to rise.
Entrepreneurial inspiration:
①Immune products. ② Traditional Chinese medicine and medical related health management. ②Mental health consultation.