Carrying out necessary decorations on the teahouse will help create a warm feeling and make business more prosperous. However, the decoration of teahouses and cafes should be mainly simple. It is not suitable to use highly reflective materials or carve complex graphics, otherwise it will give people an impetuous feeling. Let’s enjoy the pictures of special teahouse decoration designs and learn about the classification of teahouse models!
Tea House:
Features:? This type of teahouse is based on traditional tea drinking customs. Highlighting the strong tea culture atmosphere, the consumer targets groups with higher economic income and cultural level, and higher consumption. It requires high quality of employees, especially those who are proficient in tea art and tea ceremony.
Advantages: It does not require a large business premises. It is better to keep the teahouse small and exquisite. The management is also easier, the profit rate is higher, and the total investment is smaller. It has a cultural atmosphere and can make the operators themselves appear elegant.
Disadvantages: The customer base is single and the total number of customers is small. Although the profit margin is high, the passenger flow is difficult to control. It depends on the operator's social public relations ability to expand the customer base, which requires the operator's own quality. The requirements are also high, and the cultural level and consumption concepts of the urban consumer groups have a greater impact on this type of teahouse.
(This type of teahouse is popular in Beijing, Fujian, Central Plains and other regions.)
Social comprehensive teahouse
Features: The biggest feature of this type of teahouse is that it is "casual" "; There is no limit to "a bowl of tea", "a pot of tea", or "a cup of tea"; it doesn't matter whether the customer is old or young, educated, or has a high or low income. They can spend three to five yuan or ten or one hundred yuan. The teahouse's business methods are also diversified. Guests can listen to operas, eat bowls of noodles, have their shoes polished, and even get haircuts and play cards in the teahouse. It can be said to be a small leisure society.
Advantages: It has a strong folk casual flavor and is suitable for most Chinese people. The customer base is wide, so the decoration investment does not need to be too high, thereby saving costs, and the operation and management are relatively extensive. If it is located in a downtown area of ??a big city, the business will not be too bad and the operating risks will be small.
Disadvantages: The site area is large, the business environment is noisy, the customer level is uneven, and it is easy to cause conflicts. It requires good coordination skills and a good relationship with the company management department. Although the turnover will not be too low, the profit margin is not high, and operators often lack a sense of accomplishment because the projects are not elegant enough.
(This type is represented by some teahouses in Chongqing and Chengdu)
Self-service teahouses
Features: Self-service teahouses draw on the form of the traditional tea ceremony of the Tang Dynasty. Drinking tea is used as a medium, supplemented by various dried fruits, fruits and local snacks during the banquet, which are placed in the teahouse hall. You can choose freely and discuss the price according to the seat. Some teahouses also provide some plain staple foods to make customers full. , drank good tea again.
Advantages: A large customer base, elegant and popular, even customers who don’t like to drink tea may come because they like to eat snacks or fruits and can relax at the same time (especially female customers), which is good for customers You can drink tea for leisure and satisfy your appetite at the same time, and the consumption is clear and affordable. Why not? Even if you spend a treat, you can be sure of the cost. The temptation of consumption is greater. Due to the self-service consumption, labor costs can also be saved, and the scale It can be big or small, the cost is easy to control, the tea house is easier to cultivate popularity, it is easy to establish the tea house brand, and there is a lot of room for development.
Disadvantages: Operators must learn how to manage, or have expert managers, learn how to control costs, the system must be sound, and operations must be standardized, otherwise there will be risks. (This type of teahouse has strong adaptability, represented by teahouses in Hangzhou and Shanghai)
Compound teahouse
Features: This type of teahouse is often a combination of Chinese teahouses and Chinese catering, or Tea drinking is combined with Western food, creating a strong dining atmosphere.
Advantages: Summed up in one sentence, you can eat and drink at the same time, and the service is more humane. Especially in some small counties, customers are not used to drinking tea alone when socializing. They often drink tea after eating. Cities where the custom of drinking tea has not yet become popular are more adaptable, have large profit margins, and can relatively easily recover investment costs.
Disadvantages: Since this type of teahouse is in the early stages of cultivating tea-drinking customs, its operating vitality is not long, and it is a short-term effect. As tea drinkers' requirements for a tea-drinking environment increase, they can easily be eliminated by the market.
(This type of teahouse is generally popular in Anhui, Hunan, Hubei and small counties in central China)
Modern tea drinking hall
Features: This type of teahouse combines The operation mode of Hong Kong and Taiwan cafes is mainly based on tea, and also provides various fancy drinks, fruit juice drinks, foreign wines, supplemented by business packages, Western-style catering (such as steak), stylish service, and modern and elegant decoration.
Advantages: Because the customer base is mainly targeted at white-collar workers, and such groups have stable incomes and pursue fashion, with long-lasting spending power, the customer base is easier to consolidate, and the management atmosphere is relaxed and harmonious. This model represents the contemporary tea house fashion and is deeply loved. Young people like it and there is plenty of room for development.
Disadvantages: Since the white-collar customer base is small in small cities, it is only suitable for large and medium-sized cities, and the urban population must be young.
(This type of teahouse is mainly popular in economically developed cities such as Shanghai, Hangzhou, and Shenzhen)
Theme teahouse
Features: This type of teahouse uses tea as the medium. The business theme is outside of tea. For example, some teahouses serve as antique collection exhibitions and sales; some teahouses sell tea sets and tea; , Fishing enthusiasts teahouse) The area of ??this type of teahouse should not be too large.
Advantages: The limited space can be used to do unlimited business, the operator's personal hobbies can be combined with the teahouse operation, and the teahouse space can be fully utilized as a platform to display other projects, with a substantial and clear theme.
Disadvantages: It may not be easy to absorb the consumption of ordinary customers.
The above is a complete introduction to the pictures of special teahouse decoration design and the classification of teahouse models. I hope it can be helpful to everyone! Teahouses are places where customers can relax, entertain, talk, and relax. What is needed here is a comfortable environment and relaxation. An atmosphere where people can express their feelings and enjoy the joy of gatherings among friends and the aroma of tea. People often want to go somewhere that makes them feel comfortable or interesting.
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