Waiting online, urgent, the Dragon Boat Festival poster copywriting about real estate, just a few simple sentences, warm and warm, the more the merrier, thank you

Okay, I will provide it for you Some new ideas!

Dragon Boat Festival copywriting is easy to say and difficult to say.

How to put it simply? Everything can be made into rice dumplings. The word "粽" and a homophone have solved the problem of how many brands are "associated" with the Dragon Boat Festival? You see:

"粽"情,"粽"meaning,"粽"enjoy,"put" "Zong" comes from "粽", "粽" means, "粽" is, "粽" is horizontal, different from "粽", thousands of "粽" customs, "粽" love at first sight, "粽" is the love... .

This kind of emotionless homophonic stalk, if the word "粽" is inserted mechanically, it will look very stiff and even a bit "awkward", let alone any insight.

01 Everyone has misunderstood the copywriting of homophonic memes!

In fact, the truly qualified copywriting of homophonic memes must have the effect of "pun". In other words, it must have two meanings. The first level is the meaning of the homophonic word itself; the second level is the meaning of the homophonic word itself.

The final effect is: both levels of meaning must be established! Many homophone copywriting can generally only reach the first level, and most of them die on the second level.

For another example, there is a top-notch homophonic meme copy. The age of this copy may be older than that of the readers. It is an advertising copy for freckle removal and beauty products:

< p>Of course, this is not what the original advertisement looked like. The original advertisement was so old that it is difficult to find, and only the text has been handed down.

Everyone can figure out the first meaning as soon as they read it, right: get off work early and don’t stay; the second meaning is the efficacy of the product in removing freckles and acne, and the characteristics of quick results are also expressed.

02 All nonsense can be made into rice dumplings!

So, everyone should understand it, let’s first take a look at these emotionless and annoying things about the Dragon Boat Festival Awkward homophonic meme copywriting. Take this as a lesson.

For example: Wei Long

Wei "Zong" is born, the dragon world

The first meaning is very reluctant: for all living beings, the dragon world (what the hell? ) The second meaning: Defend Zongzi’s life, Long Tianxia? Doesn’t it make sense, let alone impress people.

For example: Jingdong Fresh

A glance at Zongshan Mountain

The first meaning: a glance at all the mountains, a familiar ancient poem; the second meaning: The mountain that looks like a rice dumpling becomes very small at first sight? Can't you understand anything? It's still a bit difficult to understand, it's not as good as the saying "One is lazy and many are small".

There are too many such examples, so here are a few more:

Take off the "reed" clothes and let go of the "zong" imagination

From Lenovo.

"Zong" is in love with the Dragon Boat Festival, and "finger" leaves a lingering fragrance

From Coolpad.

"粽"Looking for the destination, # surpass what you see#

From OnePlus mobile phone.

"Zong" is waiting for you

From Meizu mobile phone.

I have also seen a Dragon Boat Festival copywriting for lipstick, which said: Only when the lips are colored can rice dumplings be produced. What? After applying this lipstick, rice dumplings can still grow on your lips?

03 Everything that passes the test can be "rice dumplings"!

After reading all kinds of nonsense, everything can be "zongzi" “Zong”? Let’s take a look at what a qualified homophonic stem of Dragon Boat Festival copy looks like?

For example: Antai

Zongzi is good in many ways, so don’t eat too much

p>

The first meaning: Even though there are many benefits, don’t eat too full; the second meaning: There are various kinds of good rice dumplings, but don’t eat too full. This makes sense!

For example: Wanglibao

粽 enjoys the surplus

The first meaning: enjoy the income and take advantage of financial management The point has been expressed; the second meaning: it can be roughly understood as "the rice dumplings enjoy and receive the overflowing fragrance", which is mainly combined with the creative animation to make up for this far-fetched meaning.

04 If there are no homophones, it is impossible to write Zongzi copywriting?

In fact, not everything can be "Zongzi", so if there are no homophones, it is impossible to write Dragon Boat Festival copywriting normally? No. , think more about life, have more insights, and use more human words to write copy.

For example, we give this sentence to Qi Mao:

Every grain of rice has a special meaning!

Or, zongzi is also used to associate with the Dragon Boat Festival , as long as you want to go deeper, you can also use the taste of rice dumplings to cut into it, which can inspire more expression inspiration.

For example, Jiang Xiaobai:

Wrapped in salty and sweet rice dumpling leaves, the family can tolerate sadness

This simple truth does not involve word games in the copywriting. On the contrary, does it give us a warm feeling about home? Does it create a ripple of homesickness in our hearts?

For example, Mrs. Fang:

Whether it is sweet or salty, reunion is the most important thing. Good stuffing

For example: Ctrip:

万里

I come from the salty rice dumpling area

to see you in the sweet rice dumpling area

You can even look at the shape of the rice dumplings, leaves, ropes, etc. These are fresher and more unique perspectives.

For example: Jiang Xiaobai

The way to open the festival is different

The mood of "untying" is the same

The "untying" The word, combined with the picture, does not contain the word "Zong", but it also embodies the elements of Zongzi.

From this we can also think of more similar words, such as "bundle", "bind", even "kidnapping", etc., and the word "bind" can be used to write about marriage and love/ Dating products, such as "Please bind your happiness for the rest of your life to me."

05 In addition to rice dumplings, there are also dragon boats!

In addition, the Dragon Boat Festival culture has a long history, and there are so many elements that can be associated with it, so it shouldn’t just be rice dumplings. Qu Yuan, "Li Sao", dragon boat racing, realgar wine, mugwort, sachets...

Didn't Teacher Li Xinpin sort out several major elements related to the Dragon Boat Festival for us?

< p>The necessity of Dragon Boat Festival

Zongzi is more delicious than sushi.

Dragon boats are safer than the Titanic.

Mugwort is easier to use than mosquito traps.

Sachets last longer than perfume. Realgar wine is more stimulating than Chivas.

Dragon boat racing is also a very relevant and easy element to create pictures. Therefore, there are also many brands used to make Dragon Boat Festival posters.

For example: Qiaqia:

Eat when you are happy, leaving no residue

This is also an excellent example of writing homophonic memes. The first meaning: happy moments, leaving no stone unturned. It means to be happy when you should be happy; the second meaning is: to eat melon seeds when you are happy, and to eat all the melon seeds without leaving a single one.

Such a creative idea will of course be "tributed".

It’s rare that Wong Lao Kat made a hot-button poster:

Dragon Boat Festival

Follow the current and fight for the auspicious time

That’s the connection The brand is also associated with the dragon boat racing element of the Dragon Boat Festival. The "auspicious" here refers to both the auspicious time of Dragon Boat Festival and the "auspicious" of Wong Lao Kat.

Dragon boat racing can be regarded as a means of water transportation, and it has a natural association with a sense of competition and speed. The picture can also easily express a grand tone, so it is often used in the automobile industry for creative purposes.

The element of dragon boat racing can also be associated with sports, fitness industries, or education and training. For example: life is like dragon boat racing, if you don’t advance, you will fall back.

The above are my thoughts and suggestions on Dragon Boat Festival copywriting. I suggest that everyone should be more ambitious and not fall into the quagmire of homophone copywriting. It is not difficult to think more and say a few words that are smooth and natural.

The above points can be briefly summarized:

1. All things that have no emotion can be "rice dumplings" and should be used with caution;

2. Homophone copywriting It must have a "pun" effect;

3. In addition to homophony, expressions in human language are more acceptable;

4. Zongzi also has details such as taste and shape that can be cut into;

5. In addition to rice dumplings, there are also elements such as dragon boat racing that can be combined.

Above. Why is Qu Yuan involved in the Dragon Boat Festival poster design

The origin of the Dragon Boat Festival is related to Qu Yuan.

The fifth day of the fifth lunar month is the traditional Dragon Boat Festival in my country, also known as Duanyang, Chongwu and Dragon Boat Festival. As early as the Zhou Dynasty, there was a custom of "planting orchids and taking a bath on May 5th". But many of today's Dragon Boat Festival activities are related to commemorating our country's great writer Qu Yuan.

During the Warring States Period, Chu and Qin were competing for hegemony. The poet Qu Yuan was highly regarded by the King of Chu. However, Qu Yuan's ideas were opposed by the conservatives headed by Shangguan official Jin Shang, who constantly slandered Qu Yuan in front of King Huai of Chu. King Huai of Chu gradually alienated Qu Yuan, and Qu Yuan, who had great ambitions, felt sad. With uncontrollable melancholy and anger, he wrote immortal poems such as "Li Sao" and "Tian Xiang". In 229 BC, the Qin State captured eight cities of the Chu State, and then sent envoys to invite King Huai of Chu to the Qin State to negotiate peace. Qu Yuan saw through King Qin's conspiracy and risked his life to go to the palace to state his interests. King Huai of Chu not only refused to listen, but expelled Qu Yuan from the capital of Ying. King Huai of Chu went to the meeting as scheduled, but was imprisoned as soon as he arrived in Qin. King Huai of Chu was filled with regrets and became depressed and became ill. He died in Qin three years later. Not long after King Qingsei of Chu came to the throne, King Qin sent troops to attack Chu. King Qingsei of Chu fled the capital in panic, and Qin soldiers captured Yingcheng. While in exile, Qu Yuan heard the bad news one after another about the death of King Huai of Chu and the attack on Ying City. He lost all hope, sighed up to the sky, and threw himself into the roaring Miluo River.

When the fishermen on the river and the people on the shore heard that Dr. Qu Yuan had committed suicide by drowning himself in the river, they all came to the river and tried their best to salvage Qu Yuan’s body. (This custom later evolved into dragon boat racing.) People took out their belongings from home. Zongzi and eggs were thrown into the river so that the fish would eat it and not bite Doctor Qu's body. There was also a doctor who poured realgar wine into the river to stun dragons and water animals and protect Dr. Qu Yuan's body from harm. Not long after, a faint dragon floated on the water, with a piece of Dr. Qu's clothes still on the dragon's beard. People pulled the evil dragon ashore, cramped it, and then wrapped the dragon's tendons around the children's hands. On the neck, realgar wine was applied to the seven orifices, and some even wrote the word "king" on the children's foreheads, so that poisonous snakes and pests would not dare to harm them. From then on, in early May every year - the day when Qu Yuan was martyred by throwing himself into the river, the people of Chu State would go to the river to row dragon boats, throw rice dumplings and drink realgar wine to commemorate the poet. The custom of the Dragon Boat Festival has been passed down like this. How to make a Dragon Boat Festival poster

1. The first thing to consider is the size and copywriting of the poster. The size can be set according to your actual needs. There is no fixed size. I will use the A4 size as an example. The copywriting is about what promotions you have, or what needs to be highlighted about the Dragon Boat Festival. It can be written.

2. After the size is set, consider the characteristics of the Dragon Boat Festival. Generally, rice dumplings are made, and reed leaves are thought of. Therefore, green is more suitable for the festive atmosphere. Fill the background color with a light green color. The color should not be too dark, just a little bit of color, so as to create a fresh feeling.

3. In order to avoid being too monotonous, add an outer border to the background. Select the Rectangle Tool and draw a rectangle along the surrounding edges, making sure the four margins are equal in size. Then set the padding to None in the property bar. Change the stroke to be larger and set it according to your own size. The color changes to a dark green. Contrast with the background.

4. After the background is completed, it is our theme text. Type the three words Dragon Boat Festival. Choose a suitable font. The Dragon Boat Festival is a traditional festival in China. Therefore, try to choose a brush font as the font. Then place the three characters staggeredly in appropriate positions. Make the words "noon" and "jie" slightly smaller.

5. Then open the material website, or search for a picture about the Dragon Boat Festival on Baidu Pictures. I found a picture of rice dumplings in Baidu Pictures. Try to choose a large size, otherwise it will feel blurry and unclear. Just copy and paste it in.

6. Place the picture below the word layer, and then freely transform and resize it. Let the green main part of the picture fully appear on the terminal. You can scale it appropriately or rotate it slightly, it doesn't matter. Know that the end word is completely covered. Perform a clipping mask. In this way, the text will take on the shape of a rice dumpling.

7. Then make the section characters in the same way. Duplicate the rice dumpling image into one layer. Place it on the word "Jie" and observe, so that the stroke order of the word "Jie" is covered by the picture. Then place the zongzi layer on top of the festival character. Then create a clipping mask and make it in the same way.

8. Then add a shadow effect to the three words to make the words more prominent. The theme text is created, and then comes the decorative elements.