? At present, China residents are entering the era of mass tourism and leisure, that is, summer vacation, smog, cold protection, health care and old-age care. People are increasingly pursuing health and spiritual enjoyment. As a way of life in the new era, RV tourism has gradually become the mainstream of leisure life.
National view of health care industry
0 1. Develop new health service formats.
In the outline of Healthy China 2030, it is proposed to actively promote the integration of health and old-age care, tourism, internet, fitness and leisure, and food, and promote new health industries, new formats and new models.
02. Build healthy cities and healthy villages and towns.
Take the construction of healthy cities and healthy villages and towns as an important starting point to promote the construction of healthy China, ensure the demand for land for health-related public facilities, improve the system, layout and standards of relevant public facilities, integrate health into the whole process of urban and rural planning, construction and governance, and promote the healthy and coordinated development of cities and people.
According to the main health problems of local residents, formulate and implement the development plan of healthy cities and healthy villages and towns. By 2030, a number of healthy cities and demonstration cities and villages and towns will be built.
03, "great health+tourism" has been highly concerned.
Approved by the State Council in May 20 17, the Guiding Opinions on Promoting the Development of Healthy Tourism jointly issued by the National Health and Family Planning Commission, the National Development and Reform Commission, the Ministry of Finance, the National Tourism Administration and state administration of traditional chinese medicine put forward:
By 2020, we will build a number of distinctive health tourism bases, form a number of distinctive health tourism brands, promote a number of health tourism development models and typical experiences suitable for different regional characteristics, and build a number of international health tourism destinations.
By 2030, a relatively complete health tourism service system will be basically established, the service capacity of health tourism will be greatly improved, and the development environment will be gradually optimized, so as to attract more domestic and foreign tourists to take China as a health tourism destination and enhance the level of industrial development.
04. Actively develop the fitness and leisure sports industry.
Further optimize the market environment, cultivate multiple subjects, and guide social forces to participate in the construction and operation of fitness and leisure facilities. Promote the reform of sports associations and the separation of ownership and management rights of sports venues resources, speed up the opening of sports resources, innovate the popularization methods of fitness and leisure sports, further improve the system and mechanism of government purchasing sports services, and build a comprehensive body-building and leisure service.
Encourage the development of various forms of sports and fitness clubs, enrich amateur sports events, actively cultivate fashion and leisure sports such as ice and snow, mountains, water, automobile and motorcycle, aviation, extreme sports, equestrian, etc., and build a fitness and leisure demonstration area and fitness and leisure industry belt with regional characteristics.
Local planning of health care industry
0 1| Hebei
Create a health care industry platform around Beijing, Tianjin and Hebei
Encourage social capital to enter. We will fully implement preferential policies such as taxation to attract social capital into the health care industry. Encourage social capital to cooperate with state-owned capital investment companies to promote the development of health care industry. Encourage the use of government and social capital cooperation (PPP) model to establish health care service institutions.
Promote financing support. In accordance with the principle of "government guidance, market operation, openness, openness, compliance with laws and regulations, and risk prevention", we will guide social capital and financial capital to invest in the development of various healthy pension industrial institutions, encourage financial institutions to innovate financial services and expand investment and financing channels through financial support and guidance.
Promote innovation and entrepreneurship. Focusing on the development needs of health care industry, we will introduce innovative products and new models of health care, and cultivate independent innovation and industrial competitive advantages of health care industry. Implement the key technology innovation project of health care industry, focus on the research and development of drugs, food, medical devices and traditional Chinese medicine prescriptions, increase the guidance of provincial science and technology plans, focus on the integrated innovation of key technologies, and promote scientific and technological innovation in the fields of medicine, health care, travel, residence, culture and sports.
Promote key projects. Establish a provincial library of major projects in the health care industry, plan a number of major projects with strong driving role, high technology content and good market benefits, and give key support in project approval and factor guarantee.
Support leading enterprises. Strengthen the cultivation and support of leading enterprises in the health care industry, and identify a number of key health care enterprises with strong driving effect in the fields of medical treatment, health products, health tourism and fitness every year. Implement the structural reform of the supply side of the health care industry, promote the merger and reorganization of health care enterprises, and further play the leading role of enterprises.
Industrial park construction. Relying on national and provincial economic and technological development zones and high-tech industrial development zones in xiong'an new area and Hebei Province, we will integrate resource elements, improve infrastructure, build a number of industrial manufacturing parks in Yang Kang, and form an innovation and development alliance of provincial Yang Kang Industrial Park. Create a characteristic health service park with strong regional influence, such as leisure and vacation, health and wellness, sports and fitness, and health tourism.
Create a health care industry platform around Beijing and Tianjin. Give full play to the location advantages of Langfang, Baoding and other cities, actively understand the functions of healthy old-age care in Beijing and Tianjin, and set up a number of institutions combining medical care with research in accordance with the goal of "integrating medical care, nursing, learning and research" to build a healthy old-age care industry platform around Beijing and Tianjin. Support Yang Kang enterprises to set up Yang Kang Industrial Park in xiong'an new area, and accelerate the formation of a number of intellectual property rights such as key technologies, standards and patents of Yang Kang industries.
Establish a smart and healthy platform. Promote the transformation and upgrading of the information technology industry, build an industrial development model of "Internet plus Yang Kang", and form a smart service model of "based on local conditions, serving the whole province and radiating Beijing and Tianjin". Build a Silicon Valley with core competitiveness in xiong'an new area, build a health care innovation platform for data application, health care products and health care teaching and research, and authorize the organizer to store the development, opening, enjoyment and safety-related data during the operation of health care services in internet plus.
Create a platform for combining medical care with nursing care. Accelerate the "four combinations and one highlight" model of "combining government guarantee with social capital, combining home-based care with institutional care, combining county and village, combining traditional Chinese and western medicine, and highlighting key groups" to create a Hebei brand that combines medical care with nursing care. Encourage and support the development of nursing homes, rehabilitation centers, hospice care centers and other medical institutions, improve the chain of treatment, rehabilitation, medium-term and long-term care services, promote the interactive integration of resources between medical institutions and pension institutions, and maximize the benefits of medical and pension resources.
02| Shandong Province
Construction of National Health Care Big Data North Center
Thoughts on industrial development
Focusing on improving the quality and efficiency of development, aiming at building a trillion-dollar industry, starting with the establishment of a national demonstration province combining medical care with nursing care and the construction of a national health care big data northern center, focusing on key areas such as "medical food travel", we will focus on changing the development mode, optimizing the industrial structure, transforming the growth momentum, promoting the deep integration of medical care, pension, healthy pension, culture, tourism and sports, and expanding the supply of medical and health products. We will improve the all-round and full-cycle medical and health industrial chain, strive to cultivate the medical and health industry into a new economic growth point and an important pillar industry in our province, and provide strong support for the construction of a healthy Shandong and a modern and strong province in the new era.
According to the requirements of "all-round development in one year, initial achievements in three years, breakthrough in five years and advantages in ten years", it is proposed that by 2020, the added value of the medical and health industry in the province will reach 830 billion yuan, with an average annual growth rate of about 18%, of which the added value of the health service industry will account for about 55%; By 2022, the added value of medical and health industries in the province will strive to reach1.65,438+0.5 trillion yuan, accounting for 1.5% of the regional GDP, becoming an important pillar industry of the national economy in our province, in which the added value of health services accounts for more than 60%, and a number of medical and health industries will be built in Jinan, Qingdao, Yantai, Zibo and Linyi. The expected indicators are put forward for the primary, secondary and tertiary industries involved in the medical and health industry, the construction of cluster parks, the cultivation of large enterprises and the promotion of brand value.
On industrial regional layout
The first is "three cores leading". Give full play to the industrial base advantages of Jinan, Qingdao and Yantai, take the lead in achieving breakthrough development, and build a highland for the development of medical and health industry in the province.
The second is "three-belt agglomeration". Including the blue marine health industrial belt, which consists of Qingdao, Dongying, Yantai, Weifang, Weihai, Rizhao and Binzhou; The Canal Health Industry Belt consists of six cities: Jinan, Zaozhuang, Jining, Dezhou, Liaocheng and Heze. The mountainous health industrial belt in central and southern Shandong consists of Tai 'an, Zibo, Laiwu and Linyi.
The third is "multi-point support". Combined with local industrial characteristics and regional characteristics, six industrial development support points were identified, namely Weifang (health food), Jining (health culture), Tai 'an (health tourism), Weihai (medical equipment), Linyi (old-age care) and Heze (biomedicine).
On key areas of industry
After repeated research and demonstration with relevant departments, experts and scholars, the concept and boundary of the industry have been defined, and ten key areas have been identified: medical service, health education and management, health care for the aged, biomedicine, medical devices and equipment, traditional Chinese medicine, physical fitness, health tourism, health food and health big data.
In the field of medical services, it is proposed to accelerate the innovative development of medical services and promote the construction of major projects such as Shandong Proton Therapy Center, Shandong Innovation Center of National Human Genetic Gene Bank, and Zhongneng Medical Linear Accelerator of Chinese Academy of Sciences. It is proposed to promote the development of smart medical care, promote the development of "Internet+medical health", and build an online and offline integrated service model covering the whole process of health and wellness.
In the field of health care for the elderly, it is proposed to promote the combination of medical care and nursing, speed up the reconstruction of the elderly, popularize education for the elderly, increase the supply of articles for the elderly, and focus on developing intelligent products suitable for the elderly, such as emotional escort, entertainment, disability assistance, security monitoring and so on.
In the field of biomedicine, we will focus on developing biotechnology drugs, marine drugs and small molecule drugs. Improve the innovation ability and industrialization development level of original research drugs, first imitation drugs, traditional Chinese medicines and new preparations, enlarge and strengthen the drug circulation industry, and build a modern drug logistics and distribution center facing the whole province and radiating the whole country.
In the field of health big data, comprehensively deepen the application of health big data, develop new formats of health big data, and promote the integrated development of health maintenance, health protection and health industry under the support of big data.
| 03 Shanxi Province
Pay attention to Yang Kang Town and Yang Kang Community.
20 19
Take the lead in promoting the implementation of 8 well-being town projects, including Sangganhe Forest Health Town in Datong, Zuojiawan Ecological Health Town in Yuanqu, Taigu Meng Mu Cultural Health Town in Shantou, Liangjiazhai Hot Spring Health Town in Yuxian, Yunzhu Lake Health Town in Yushe, Wenxigou Lv Wen Health Town in Jinzhong, Lingkong Mountain Health Town in Qinyuan, Phoenix Mountain Hot Spring Health Town in Dingxiang, Xingyun Health Community in Datong, Duncun Hot Spring Health Town in Xinzhou and Daxinzhuang Greentown in Changzhi.
the year of 2020
Focus on promoting the implementation of four small town projects in Yang Kang, such as Yang Kang Town of Jinlong Ze in Jinzhong, Yang Kang Town of Qiliyu in Huozhou, Yang Kang Town of Lihou Baiyan in Licheng and Yang Kang Town of Seven Hot Springs in Xinzhou, and five community projects in Yang Kang, such as Yang Kang Community in Shanglan of Taiyuan, Shili Holiday Recreation Community in Zezhou Spring Breeze, Xiadu Hot Springs Recreation Community, Kangxinyuan Community in Jincheng and Traditional Chinese Medicine Recreation Community in Anze.
202 1 year
Focus on promoting the implementation of three Yang Kang town projects such as Yang Kang Town of Tianlu Lake in Pingyao, Yang Kang Town of Dongzhai in Ningwu and Yang Kang Town of Dongtou in Jincheng, and four Yang Kang community projects such as Yang Kang Community of Liuliuhe in Guangling, Yang Kang Community of Baima Temple in Jincheng, Kangyang Community of Zhongshe in Huang Zhai in Yangqu and Kangyang Community of Dongshan in Yingze.
04 Beijing Municipality
Basically build a healthy first mountain area in China.
Stage goal
By 2020, the level of urban health infrastructure will be improved in an all-round way, the healthy environmental conditions in urban and rural areas will continue to improve, the main factors affecting health will be actively managed, the healthy lifestyle of residents will be widely popularized, the average life expectancy will be steadily improved, the health level of citizens will be significantly improved, and the level of healthy city construction will rank among the top in the country.
By 2030, a modern health management system that is compatible with the world-class harmonious and livable capital will be basically established, and the situation that everyone enjoys a healthy life, basic medical and health services and a healthy environment will basically take shape. Life expectancy per capita, infant mortality rate, maternal mortality rate and other major health indicators continue to maintain the international advanced level, and a first-class healthy China has basically been built.
primary mission
On this basis, key tasks with capital characteristics such as coordinated development of Beijing-Tianjin-Hebei health, life-cycle health services, and smoke-free environment promotion actions have been added. Integrating health and family planning, physical fitness, environmental construction, food and medicine and other fields, involving more than 40 departments in the city, gradually integrating the concept of health promotion into the whole process of public policy formulation and implementation, reflecting the party's policy of integrating health into various policies and health work under the new situation, that is, focusing on the grassroots, taking reform and innovation as the driving force, giving priority to prevention, paying equal attention to Chinese and Western medicine, and integrating health into various policies.
Key content
Promote the construction of healthy villages and towns. Promote the concept of a healthy city and improve the system, layout and standards of relevant public facilities. By 2030, the proportion of healthy communities will reach 80%, and the proportion of healthy villages and towns will reach 50%.
Create a green and livable ecological environment. Carry out comprehensive management of environmental pollution, ensure the safety of water supply and drinking water, build green landscape leisure space, and improve the urban and rural appearance and environmental quality. It is mentioned in this part that the capital will be built into a spatial structure of "concentric belt and three wings extending", the area of forest green space will be expanded, and efforts will be made to build an ecological pattern of urban landscaping with green hills as the screen, forest around the city, nine wedge radiation, four belts running through and green water all over the city.
Accelerate the integration and development of health industry and other industries. Cultivate tourism projects and products with health services as the main content, develop health tourism such as traditional Chinese medicine, characteristic medical care, recuperation and rehabilitation, beauty care, and build a number of health tourism bases.
05 Guangdong
Highlight the development concept of great health and great health
Five key areas of health: popularizing healthy life, optimizing health services, improving health protection, building a healthy environment and developing health industries.
12 key action plans: healthy living promotion, national fitness, equalization of basic public health services, construction of modern medical and health service system, revitalization and development of traditional Chinese medicine, health protection for key populations, health protection promotion, drug supply guarantee, healthy environment construction, food and drug safety, public safety and health industry development.
Support and guarantee from six aspects: system and mechanism reform, talent team construction, scientific and technological innovation, information construction, healthy exchange and cooperation and fund guarantee.
Under the dual national strategies of "Healthy China 2030" and "Rural Revitalization", it has brought great strategic opportunities and provided a good policy environment for the development of health care industry.
Therefore, the traditional Yang Kang real estate model is no longer suitable for the development of new towns, and the traditional land acquisition method is no longer supported.
Under this background, Yiyang Shenzhou Medical Care Service Co., Ltd., established from 2065438 to June 2008, based on the present, with an eye to the future, actively responded to national policies, and with the initial intention of "filial piety and social responsibility", deeply cultivated the new mode of providing for the elderly in RV, actively created a brand-new lifestyle in line with the modern elderly population, opened up new concepts and modes, created new brands, occupied new highlands, met new demands and optimized. With diversified and comprehensive development as the direction, based on providing for the aged, serving for the aged, developing and focusing on providing for the aged, we will vigorously promote the integrated development of providing for the aged with tourism, culture, health care and other formats, create a new high-quality residential model integrating tourism, housing, health care and health care, and lead the residential pension industry to a new height.
? The "RV Life for the Aged in China" project aims to encourage more people to pay attention to the life of the elderly in their later years, build a love bridge between enterprises and the elderly, and make mobile pension and mobile recuperation a reality. It is advisable to develop "RV for the elderly" in China, mobilize social forces, and use artificial intelligence, blockchain and other technologies to ensure the accuracy and safety of operational data, ensure the personal safety of the elderly and sojourners, and improve the living environment and emotional companionship of the elderly.
Yiyang Shenzhou has opened a number of operation centers, RV campsites and community service centers in China, such as Privy Council in Tongzhou, Beijing, Manzhouli, Inner Mongolia, southern mountainous areas of Jinan and Sanya, Hainan. And fully serve all people who yearn for a better life, such as retired residents, migratory birds, RV tourists, backpackers (donkey friends) and so on.
Yiyong Shenzhou will join hands with caring people and partners to hold up the dreams of the elderly for a better life in the future with love, nourish their yearning for happiness and freedom in every corner of the country, and let all the elderly enjoy all-round medical services such as travel and vacation, smart medical care, green food, making friends and entertainment, daily escort and emotional care.
As Li Weiyu, former secretary-general of china tourism association, said, tourism has changed from an industry to an industry, and tourism-based pension is one of them. "Let old friends get up from China and go to the world, and let our sunset become the most beautiful scenery."
Housing cars for the elderly are very important. To enrich the life of the elderly through RV tourism, the elderly should also release themselves and liberate themselves.