First of all, companies need to prepare high-quality live content.

The main purpose of various types of corporate live broadcasts is to attract audience traffic through live broadcasts, show the company's recent developments and brand image to the audience, and ultimately promote traffic monetization. Therefore, the selection of live broadcast content should also be aimed at attracting viewers to watch, establishing a corporate image, and increasing the audience's willingness to purchase.

After determining the content, the next thing to do is to implement a high-quality corporate live broadcast from a technical level so that the live broadcast content can be smoothly conveyed to as many viewers as possible.

The first step to realize corporate live broadcast is to choose a suitable collection terminal:

For indoor live broadcast:

If you have higher requirements for picture quality and special effects , for example, corporate product launches, large-scale celebration live broadcasts, etc., it is recommended to use professional live broadcast equipment.

If you want to be quick and easy to use, or mainly live broadcast computer operations and play multimedia files, you can use the PC live broadcast client to initiate live broadcast.

For outdoor live broadcast:

If you want to carry out high-definition outdoor live broadcast in a weak network environment, such as corporate outdoor marketing activities, or live broadcast of visiting customers on the spot, you can use 4G The backpack serves as the live broadcast collection terminal.

If you want to conduct mobile live broadcast conveniently and quickly, you can use mobile phone live broadcast, but the quality of live broadcast is greatly affected by mobile phones and the Internet.

The second step is to choose a high-quality live broadcast publishing platform.

Compared with entertainment live broadcasts, corporate live broadcasts are more formal and serious in style, and have stricter requirements for live broadcast quality and safety. Therefore, corporate live broadcasts should choose a professional corporate live broadcast platform.

A high-quality enterprise live broadcast platform can provide enterprises with one-stop live broadcast technical support, allowing enterprises with zero technical foundation to quickly achieve ultra-clear, low-latency, unlimited concurrent live broadcast quality, and obtain perfect Video copyright protection, comment interaction control mechanism, and personalized brand setting function on the live broadcast page.

The third step is to publicize and promote and attract audiences

In order for corporate live broadcasts to truly achieve the effect of increasing fans, in addition to publishing the live broadcast itself, it is also necessary to do a good job in publicity and promotion before and after the live broadcast starts. . For example, you can share live broadcast links on various social media, corporate websites, etc., and interact with the audience during the live broadcast to attract the audience to participate.

This work not only requires the live broadcast host to have good hosting and interaction skills, but also requires the enterprise live broadcast platform to provide sufficient technical support. A high-quality enterprise live broadcast platform should not only make the live broadcast content watchable on all terminals such as mobile phones and computers, so as to make full use of the audience's fragmented time and expand the audience, but also provide enterprises with rich sharing channels and instant comments. Audience interaction functions such as likes can help companies increase their fans efficiently through live broadcasts.