With the rise of the new consumer generation, young people born in the 1990s and 1995s have grown into the main force in the consumer market. As the leader in China's credit card industry, CCB Credit Card has more than 100 million users and is favored by young people. Relying on its high compatibility and understanding with young people, we continue to keep up with young people's preferences, and have participated in ChinaJoy, a cultural gathering place for young people, for two consecutive years. While bringing more gameplay and product experiences to users, we have captured a large number of young people. heart.

This year, CCB Credit Card will participate in ChinaJoy again, using the exhibition theme of "Can You Make CP" to make friends with young people and truly play with them. The design of the exhibition area for this exhibition is even more original. The eye-catching "CP Manufacturing Line" uses the concept of "factory" to present a cartoon factory style. The ingenious conveyor belt design perfectly combines each exhibition area, while taking into account fluency. , making it look and feel more integrated.

▲ Concept map of the CCB Long Card 2020 ChinaJoy exhibition area

In addition to the wonderful performances on the stage, the exhibition area is more original than last year. The exhibition area is divided into 5 interactive areas according to the different functions of credit cards, and each section has its own "CP" theme. The music card is the "record area", the IP card is the "trendy brand area", the car card is the "supercar area", the business and travel card is the "ticket issuing area", and the home decoration card is the "super configuration area". Each area is equipped with fun interactive games, allowing young people to experience various product functions of CCB credit cards while creating a happy group CP in the industry.

This year, China Construction Bank also followed the trend, closely integrated online and offline, and launched the "Group CP Cloud Exhibition Viewing" activity to bring users a new exhibition experience. Encourage on-site visitors to upload photos of the exhibition area. Not only can they receive gifts on-site, but also online audiences from all over the world can break through geographical restrictions and watch the grand scene of the CCB exhibition area at any time!

In the brand rejuvenation strategy Next, in view of young people's preferences such as animation and music, CCB Credit Card continues to launch credit card products and activities that match their needs. In the field of music, China Construction Bank and Tencent cooperated to launch the "QQ Music Card". At the same time, it also launched the “Linefriends Fan Credit Card” with an IP loved by young people. At the same time, we have launched a variety of co-branded cards that are popular among young customers, striving to create a product system that enriches young customers and continuously enhance the brand's influence among young users.

At 2020 ChinaJoy, CCB’s credit cards are in the same CP group as young people***, allowing more young people to become good friends of CCB!