About the Qixi activity plan 1 (1) activity background
"Qixi" Valentine's Day is full of myths for urban lovers. On Valentine's Day on Tanabata, when handsome men and beautiful women in the city express their love one after another, all major businesses will set off the climax of various activities such as Tanabata gift-giving, beautiful transformation, lovers' pairing, love declaration and so on.
Fully tap the characteristics of the traditional Chinese Valentine's Day in China, and effectively integrate and promote the products and services of enterprises (including company activities in the same city | making friends, personal space and beauty products in shopping malls), which will have unexpected effects.
(ii) Theme of the event
Passion Tanabata forge eternal love.
(iii) Purpose of the activity
Through this activity, personal space was successfully introduced to the public, and the activity of space members was improved in a short time, the visibility of the space was enhanced, and the space was effectively activated.
Through the "Transformation for Love" link of this activity, we can effectively promote the beauty products of ladies in shopping malls and the Chen Shi Lotus Leaf Bao products that the company is vigorously promoting at present.
Through this activity, you can effectively create a love and dating column in the same city activities of the website and enrich the column information.
(4) Activity time
July 20xx 18 to August 20xx 18.
(5) Sponsoring enterprises
Xx beauty products company xx spring photography company xx restaurant
(VI) Contents of activities
1, ★ Online section ★
personal space
(1) space love declaration wall. Set an activity page in the space, and the activity page is equipped with a love declaration wall. After registration, netizens can write down their expectations for love or love declarations for their lovers. After filling in, you will have the opportunity to show it on the home page of the event. And recommended by netizens as the most classic declaration of love, and have the opportunity to publish it in cooperative newspapers. This move is a good event theme for netizens and websites.
After registration, netizens can participate in the "Love under the xx Tree" blog creation contest. Before the blog contest, the top ten will be invited to participate in the party activities on August 7th, 16, 17, to present awards and talents.
(3) Register as a member of xxx, and find the user information of other netizens and their favorite objects in the activity.
(4) Click "Dating Me" to write down the invitation of love and meet to attend the live party of Shanghai xxx Tanabata. According to the number of invitations received, a popularity ranking is generated. The top 6 people (3 men and 3 women) with the most invitations will become popular kings, invited to offline dating parties, and there will be grand prizes waiting for you.
Please pay attention to the small notes on your personal page and accept or reject other people's invitations.
⑥ In addition, the first 100 registrants can get a "true love space template" tailored for you for free on their personal pages, and they can set a love declaration on the template.
Urban activities
⑦ Publish news in the column of xxx city activity evening party, and the company will hold a large-scale theme evening event of "Tanabata Forging Eternal Love with Deep Feelings" during Valentine's Day.
At the same time, members can post courtship invitation information in the dating column, and after being invited, they can call directly to sign up for activities.
Shopping mall promotion
9. In order to cooperate with the climax of this activity, Lotus Leaf Bao Company was invited to sponsor this activity, and at the same time, the activity of "Change for Love" was added to the activity, focusing on launching beauty products.
Attending: The netizen clicked on the online activity link of "Tanabata Love Becomes Love" and immediately earned the activity page of "Tanabata Love Becomes Love" in the mall, which contains the "transformation" recipe tailored by the company for netizens. You can give it to a woman you like or buy it yourself. Purchase during the activity can enjoy the preferential price.
2, ★ Offline part ★ Tanabata night
Activity train of thought
1. Some offline activities are sponsored by Yehuahong Restaurant. At the event site, Ye Huahong Restaurant can be promoted, and the finished products of Chen Shi Lotus Leaf Treasure can be successfully promoted to achieve a double harvest.
2. At the same time, other beauty products companies can be arranged to participate in the live event "Fashion Show".
3. Get in touch with the wedding photography company, which will provide mobile phone cameras and wedding dresses all the time.
4. Before August 1, count all the members attending the party and inform them of the time and place to attend the party. Contact the members attending the party again on August 3 to finalize the time and place to ensure that the event is foolproof.
5. Offline assembly time: August 7th 16, 17 in the afternoon (attachment: subject to the telephone notification of the staff! )
Active link
1) We love each other like that-under the-XX tree.
2) That moment goes to eternity-wedding dress show
3) tacit understanding day and night-wonderful game links.
4) The gorgeous turn of the ugly duckling-fashion show.
5) Romantic Hand in Hand Dancing with True Love-Live Party
6) Dazzling, colorful-small prizes emerge one after another, and there is a live lottery, and the high-end cosmetics set prize worth 2,000 yuan is waiting for you.
Moderator string words: (omitted)
Site layout and personnel (omitted)
Equipment required for activities (omitted)
Matters needing attention in activities (omitted)
3.★ Post transmission ★
He published articles in Cooperation News and various online media: "Knowing each other through xxx, hundreds of new couples stepped onto the red carpet and forged eternal love".
(VII) Activity execution and flow (omitted)
User activity flow (omitted)
(eight) media publicity (omitted)
Cooperative newspapers and periodicals
Other cooperative media
(9) Omission of expense budget
About the tanabata activity plan 21. The theme of the activity
Love life and show love sincerely.
Activity (1) Theme: Valentine's Day lovers, unlimited true love.
Activity (2) Theme: If you love me, say it bravely.
Activity (3) Theme: Family is priceless, and love me is rewarded.
Second, the activity time
20xx July 30th to August 2nd
Third, the object of the activity
1. Activity (1) Target audience: men and customers aged 23-45 who have good taste in clothes, especially those who drive private cars;
2. Activity (2) Target audience: husbands (or boyfriends) and members of cosmetics stores of participants in the activity (1);
3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;
Four. Activity content
Activity (1): "Valentine's Day lovers, unlimited true love" special offer.
During the activity, all men can buy a special gift package of "Romantic Heartwarming for Couples" (worth 999 yuan) in this cosmetics store to give their wives (girlfriends) full expression of their love and thank their wives (girlfriends) for their support and help over the past year. Our customers can also promote it at the same time (couples can enjoy preferential activities);
Beautiful heart card can enjoy nine major discounts:
1, choose our product 600 yuan;
2. Choose our after-sales beauty care project four times;
3. A set of "Love Unlimited" customized product gift boxes worth 399 yuan (specially packaged) for the wife (girlfriend);
4. On August 2nd, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person.
5. Get a famous men's belt (or a famous shirt and wallet);
6. Get a special cleanser for men;
7. Give male kidney care once;
8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;
9. you can get a 10% discount on the same day booking;
Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.
Activity (2): "If you love me, say it bravely".
From July 30th to August 2nd, 20xx, all men and husbands (or boyfriends, note: there is no need to buy the special package of "Romantic Warm Hearts for Couples") can get a token of love card in our store, write down their touching words and stick them on the heart-shaped board in front of our store, so that everyone can witness their love for their lover together and make their love last forever.
Activity (3): "Love is priceless, love me with a prize" best love story selection activity.
During the activity, all female friends can get an award for the best love story, and choose the best love story in their mind to express various rewards. All female friends who participate in the selection can get a voucher for our store (or a voucher for xx yuan), and they can get beautiful prizes by participating in the lucky draw;
On August 2nd, 17: 00, the selection results were announced on the spot, and five awards were selected: the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, several winners will be selected (awards and prizes will be decided by the cosmetics store);
Verb (abbreviation of verb) activity promotion;
1, key publicity time: five days before the event.
2. Publicity means: a. Send an order (theme: letter to a man,); B, hanging banners (activity theme); C. Poster posting or X-box display (activity description); D. newspaper clippings; E, Tanabata couples advertising balloon publicity (heart-shaped pink balloon);
Remarks on intransitive verb activities:
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2. Publicity focus: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the actual expression of love;
3. Make the sales target of the activity, and decompose it into the task indicators corresponding to each clerk, and reward according to the achievement rate after the activity.
4. Cosmetic shops must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;
6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and cosmetics stores.
About tanabata activity plan 3 I. Theme of the activity
Ecological water, nostalgia, Tanabata.
Second, the activity time
20xx August 8th to 10
Third, the venue.
XX cultural square, water park
Four. organizer
XX Town Federation of Literary and Art Circles
Verb (abbreviation of verb) activity content
According to the content and characteristics of the activities, this Tanabata custom and culture series will be divided into three major theme sections: "Meet Wang Xi Romantic Tanabata", "Meet Wang Xi Folk Culture Exhibition" and "Love Wang Xi Happy Family Show", with a total of 9 activities, as follows:
(1) Meet romantic Chinese Valentine's Day in Wang Xi.
1, nostalgic romantic love meeting
Time: August 8th to 10.
Venue: Shuixiang Park
Content abstract: During the activity, a 3D wall was designed and made in Shuixiang Park, which was extremely romantic. It created an immersive scene for tourists and guests to take photos as a souvenir, so that lovers and predestined friends could meet in XX, keep the sweet scene in the name of love and fall in love with romantic feelings.
2, the prayer of love, lantern blessing line
Time: August 8th to 10.
Venue: Shuixiang Park
Content abstract: putting lotus lanterns is a traditional cultural custom of people in water towns, which is used for blessing. During the activity, a certain number of exquisite lotus lanterns will be arranged in the water town park for tourists and guests to place, so that people can get together on Tanabata and pin their hopes for a better life and prayers for love on the lights.
3, the taste of love "technology on the tip of the tongue" 3D printing sweet food show
Time: August 8th to 10.
Venue: Shuixiang Park
Content abstract: In cooperation with Southern Newspaper Media Group, this Qixi-style cultural activity will incorporate scientific and technological elements. During the event, a booth will be set up in Shuixiang Park, and four 3D printers will be used to print out bread, pancakes and other foods that reflect love, romance and warm patterns, and sell them to tourists and guests for tasting, which will not only let people enjoy the sweet taste of love, but also let more people witness and experience the high-tech achievements of 3D printing.
(2) Welcome Wang Xi Folk Culture Exhibition.
4. Tribute Exhibition of Inheritance Characteristics of Love
Time: August 8th to 10.
Venue: Cultural Square
Content Description: Organize 2 1 village in the whole town to carry out Tanabata Tribute Table production appraisal, and display it in the Cultural Square during Tanabata, showing the grand scenery and exquisite skills of XX folk begging tribute case to tourists and guests.
5, the feast of love, Qixi night of blessing
Time: 8: 00 pm on August 8.
Venue: Cultural Square
Abstract: Interpret the traditional folk begging ceremony of praying for Seven Sisters in the form of art, restore the tradition and folk customs, reproduce the characteristics of traditional culture, present a feast of culture and art for the general public, and stimulate the general public's cognition and inheritance of traditional culture.
6. Love Memory Water Town Folk Exhibition
Time: August 8th to 10.
Venue: Shuixiang Park Shuixiang Memory Hall
Content abstract: During the Qixi cultural activities, the Qixi culture, dragon boat culture and farming culture of the water town will be displayed in the Water Town Memory Hall, so that tourists and guests can appreciate and experience the unique cultural charm and folk customs of XX as a Lingnan water town.
(3) Love each other and see everyone's happiness.
7, love eternal freeze happiness photo album
Time: from now until August 10.
Location: Unlimited
Content Description: During the activity, with the theme of love and affection, warm and romantic photos from couples, couples, or parents and children that fully reflect love, affection and happiness were widely collected (each photo should be accompanied by a description of less than 50 words), from which 30 most representative photos were selected and displayed on WeChat platform, and the best family photos, the best love photos, the best creative photos and the best creative photos were selected by means of WeChat praise voting.
8, the pursuit of love Cowherd and Weaver Girl story new creation contest
Time: from now until August 10.
Location: Unlimited
Content abstract: According to the romantic legend of Cowherd and Weaver Girl, new story works are collected for the society. The work requires the adaptation or creation of' characters and story lines', creating vivid and interesting new stories that reflect real life and are full of new era significance, and selecting the first, second and third prizes and the Excellence Award. Excellent works will also be selected and published in newspapers such as Dongguan Literature and Art and Dongguan Times. The activity not only inherited the classic romantic story of the Cowherd and the Weaver Girl, but also gave the broad masses room to exert their imagination, extended and innovated the story, and fully reflected the people's pursuit and yearning for love.
9. Love Melody Classic Love Song Club
Time: 7:30 pm on August 9.
Venue: Water Stage in Shuixiang Park
Content abstract: On Tanabata night, Tanabata organized local rock bands and singers to sing classic love songs with the theme of love on the water stage of Water Town Park. Through the singing of love songs, in the name of Tanabata, an "emotional drama" full of love melody was performed for the audience, and the sweet love was relived.
About Tanabata Activity Plan 4 I. Promotion Purpose
Through the theme of "Romantic Tanabata Night", we can firmly grasp the psychology of "having a lover", carry out commodity promotion and publicity activities, attract passengers, improve visibility and achieve the purpose of sales. Vigorously carry out the "price reduction storm" price reduction promotion activities, so that consumers can feel the real price reduction concessions.
Second, the promotion time
20xx August X to August xx.
Third, publicize the agenda.
20xx August X to August xx.
Fourth, the promotion theme
1. Xiu En 'ai, the price reduction is reasonable.
2. Prepare enough gifts for love to announce the world.
Verb (abbreviation of verb) commodity promotion
"Qixi Valentine's Day" is a special festival for lovers to give gifts to each other. Therefore, the theme of commodity promotion should be "sentimental gifts", including ornaments, gifts, tokens of love, flowers, boutique series and so on.
Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.
1, special price of goods
During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.
2. Theme Exhibition: August X-August xx
Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.
Requirements:
A, Valentine's Day theme display, focusing on exquisite ornaments in the store.
B, each shop must pack at least 1 1 set of "jewelry" for theme display.
Six, "deep headdress bouquet"
1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.
2. Make a price list of "affectionate headdress bouquet"
Prepare packing boxes and wrapping paper in advance, and do a good job of packaging.
3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.
Seven. Activity promotion:
1, couple balloon collision
Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).
Cost 0. 155 yuan/set.
Step 2 give away your membership card
Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: August 8-13)
Pay attention to the registration of membership card information.
Eight. publicize
In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.
1, advertising slogan
Xxx jewelry with color jump
Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!
Unusual Valentine's Day
What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE. ...
Nine, store layout
1, prepare enough gifts to make a love announcement.
A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);
B. a colorful flag: the content is "show love!" The price reduction storm of reasonable price reduction ";
C. purchase or lease heart-shaped balloons for storefront decoration;
2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.
3. It should be specially mentioned here that the service quality must be effectively improved.
X. joint operation
Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.
Buy xxx yuan of flowers and give xxx a piece of jewelry or a membership card;
Buy xxx yuan jewelry in xxx and give flowers or discount cards provided by xxx flower shop.
About the tanabata activity plan 5 I. Theme of the activity
"Today witnessed an exciting moment."
Second, the activity time
August 9(th)
Three. Activities:
(A love song duet confession
On August 9th, 10:00-20:00, a special zone was set up on the side of the children's zone on the 6th floor. Mike is connected to the broadcast room of the shopping mall, and couples can sing or pour out their hearts to him or her by singing love songs or expressing their true feelings. And broadcast it immediately through the mall broadcast. At the same time, beautiful gifts were prepared for each couple.
(2) Romantic couple rose perfume
During the normal business hours on August 9, customers can receive a rose (limited to 300) free of charge at the promotion service desk on the 6th floor. On that day, 200 yuan was full of cash shopping, plus a box of exquisite chocolates.
Note: The consumption amount is not cumulative. Only one chocolate can be given for a single cashier receipt (cash shopping is full in 200 yuan), and the excess will not be given repeatedly.
Fourth, media publicity.
1, media selection: xx Evening News
2. Layout specification:1/Edition 3 xx Evening News is red.
3. Date of listing: August 9.
4. Expenditure: 13920.00 Yuan.
Verb (abbreviation for verb) cost
1 2 exhibition board:100.00x2,200.00 yuan.
2. 2 lintels: 700.00x2, 1400.00 Yuan.
3. Print advertisement: 13920.00 yuan.
4. The Asset Operation Department is responsible for gifts (roses, chocolates).
5. Audio fee: 400.00 yuan.
6. Other miscellaneous expenses: 1000.00 yuan.
Total: about 19020.00 yuan (excluding the cost of roses and chocolates)
Sixth, tips
In this activity, VIP cards can use the discount function.