As a platform that is exposed to various offline activities, planning an offline event is generally inseparable from these five steps. I believe that these five steps will go smoothly. Any type of offline activities, All can be done with ease.

◆◆Make things clear

First make it clear about the time, place, people, events, results, expected benefits, etc. Then the outline of the event planning project will come out. All that's left is to add core stuff in key locations.

To explain things clearly, the most important things besides time and place are: characters, events, results, and expected benefits.

1. Characters refer to the audience and executor;

2. Events refer to what is to be done specifically;

3. Results refer to what is achieved Goal;

4. Expected benefits refer to the derived benefits that can be generated from this activity plan and its execution.

As long as these points are clearly stated, the framework of an event planning project will be complete.

◆◆Division of Responsibilities of Event Executors◆◆

In event planning, all aspects involved must be fully stated, and one thing must be achieved during the presentation process: responsibility is fulfilled people. For example: If a 4S store holds an exhibition, who will contact the model, who will play the PPT during the speech session, what music will be played, who will receive the customers, etc.

These tasks that are responsible for people must be perfect in the event planning project. There may be some redundancy, but there must be no missing arms or legs.

◆◆Make the event description concise and connotative◆◆

Some people like to write long event planning proposals, wishing that the content of one sentence would be a book of ten thousand words. This is absolutely necessary. of.

The purpose of event planning is to allow event participants to clarify the purpose of the overall event and at the same time clarify what role they will play in this event.

To describe the event, what you need to do is to use the most concise language to describe the activity:

1. Why do you do this activity?

2 .Who is the audience of this activity and what can we get;

3. Analysis of the executability of the activity;

4. Analysis of expected benefits of the activity;

5. How much human and financial resources are needed;

6. Who is needed to complete this thing;

7. What are the possible aspects of derivative income.

◆◆Fact-based plans for guest implementation◆◆

Some plans are very exaggerated. Obviously there is only a budget of 1 million, but if you have to invite some famous person to show up, the appearance fee is enough. The efficiency of this execution plan is very poor.

Again, according to the actual situation of the enterprise, it can be appropriately higher than the enterprise's tolerance standard, so as to bring more predictable returns to the enterprise. Once there is too much overspending or the company's publicity effect cannot be achieved, this kind of plan can be thrown directly into the trash can.

◆◆Good writing skills and art skills◆◆

Event copywriting and planning require authors to have broad thinking, as well as good writing skills and art skills, which can Make the entire event planning project look classy and level, and readers will also be able to understand the details.

Activity planning needs to be approved by leaders. Without good writing skills and art skills, it will look mediocre. No matter how good the idea is, it still cannot be called an excellent copywriter.

In short, an excellent event planning plan contains many details, but it is inseparable from these 5 points. If these 5 points are clearly written and understood, a good plan will stand out.

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