In order to ensure that our efforts are effective, we often need to formulate a thorough plan in advance. The plan can clarify a general direction for an action. What formats should you pay attention to when writing a plan? Below are 5 WeChat marketing plans I compiled for you. I hope it will be helpful to you. WeChat Marketing Plan Part 1

I believe that doing a good job in WeChat interactive marketing means being a top customer service and top online salesperson. Why do you say that?

Because when doing WeChat interactive marketing, our purpose is to retain customers, increase customer stickiness and trust, promote customer transactions to achieve customer continuous consumption, and let customers help us make referrals to achieve viral marketing. To do this well, the system must be set up from the perspective of customer psychology and sales perspective. This requires the same capabilities as customer service and online salespeople. Now let me tell you about the template for the entire WeChat interactive marketing system:

1. Comprehensive positioning analysis of target customers

In Weibo, community forums, Q&A and other targets The customer gathering place analyzes the needs, pain, and psychology of target customers and organizes them systematically. Because this is the most important part of customer understanding, this series of processes is the basic part of the entire system and one of the most important parts. It cannot be speculated, and everything must rely on data to determine the so-called truth.

2. Arrangement and arrangement of push information and setting of interactive mode

This step requires the research and analysis of the first step as the basis. The information we push should be Based on the pain points and needs of users, meeting the needs of users and solving the pain points of target users should be our preferred positioning for information push. Only by giving value to customers can you increase their favorability towards you, and by constantly communicating can you increase their trust in you. The entire arrangement needs to be well connected with the next interactive mode, such as: push of useful information to solve user needs and pains, use of question push to carry out activities to promote the improvement of relationships with customers, etc.! These can increase the customer's stickiness and trust, but the whole model is not only that. Since it is interactive marketing, it must reflect the meaning of interaction. Only interaction can truly enhance feelings. During the entire interaction process, the true charm of "customer service" must also be demonstrated. I will The necessary abilities of a customer service person are summarized as follows:

1. Understand: Customers are full of treasures, and no one you have paid attention to can let them run away

2. To: lead the needs of others , most people don’t know what they need

3. Use: use the value of products and services to negotiate prices with customers

4. Habits: the habit of praising and affirming other people’s opinions is helpful Add care

5. Expression: The expression language should be humorous

3. Continuously track, analyze and organize data to achieve the ultimate goal

The above steps Having completely secured the customer's stickiness and trust, the next thing we have to do is to achieve transaction completion, continued trust and consumption, word-of-mouth communication and viral marketing. Before doing this, we need to analyze customer data, which is at least divided into: completed transactions, uncompleted transactions, multiple transactions, user habits and user stickiness, so that we can carry out precise advertising.

Speaking of transactions, transactions are very simple. With trust, transactions are too simple. There are new products and activities. We can send advertisements to those users who are likely to make transactions based on the analysis, or take advantage of the trend to engage in promotions. It’s ok. Although trust has been achieved, the best deal needs to be shown to customers in the push copy:

1. Features of the product or service

2. Benefits gained by the customer

3. Reasons to encourage customers to buy immediately

How to achieve sustainable consumption?

It is similar to the database marketing I talked about in a previous article. It is best to let people experience the special treatment of old customers. The most practical one is: Dear ***, Hello! Since you are my old customer, we decided... In fact, if you don't have a good idea about continued consumption, it is also very good to constantly friendly hint customers to consume within a time period that the customer can accept.

Let’s explain it in practical terms: If you are a dentist, you can say this to your old customer: "Hello! Since you are our old customer, we have decided to do a free test on your teeth. , to thank you for your long-term support to us." Everyone likes free stuff, but is it really over after checking it out? Are all their teeth healthy? No, what we want to earn is their subsequent consumption and good feeling towards us, this is the system! Of course, you can also send messages regularly after a period of time: Hello, it’s time for you to have your teeth cleaned again. As our old customer, you can use this message to enjoy our 40% discount on services... Do you understand? This is the beauty of the transaction system, that is, since the customer has entered our database, we cannot give up easily. If we make good use of it, we will get a lot of funds. I used this set of ideas before to make a friend of mine return customers. As high as 40, sales surged by 300 a year later.

Of course, everything depends on ideas. We can’t just use this system. Another example is that you are a weight loss drug. The price is tentatively set at 200 for a course of treatment. The available time is 1 month, and we can advertise it. : "In order to repay the support of new and old customers, our company decided to do a value-for-money gift event: for everyone's cooperation, as long as you take our weight loss pills and keep writing in your diary, if you persist, we will reward you. You must be able to persist for six months. Months, send your diary to our company after six months, and we will give you an iPad for free. "Actually, the total cost of taking weight loss pills for 6 months is only 1,200. How much does an iPad cost?" Everyone will calculate this and think that they must have taken advantage. Many people think that it will only be 6 months. I insist. But can people who need diet pills to lose weight still keep a diary for 6 months? If you want to have this kind of perseverance, running is all you need. Isn't the result that we easily developed new customers and obtained continuous consumption for 6 months? These are all practical experiences. It’s OK for everyone to use them. I’ll mention it again: free things are the most expensive. If you think they are useful, implement them quickly. Don’t be arrogant. Tell it from your heart. This article costs tens of thousands more than you spent. The tuition is much more valuable.

The establishment of a viral marketing system in WeChat interactive marketing

Let me first ask you when will others voluntarily spread word of mouth and rebroadcast your information for you? I personally summarize a few points for you:

1. Things that are valuable and fun make others willing to share them with others

This is normal. When others see something fun, it is meaningful. Everyone has the desire to share everything. It doesn’t matter. It can be achieved by pushing the articles that solve the pain and needs of the library users after previous analysis. The most you can do is to add hints to valuable articles to encourage others to forward them, such as: Having fun alone is not as good as having fun with everyone! Everyone is welcome to share! The more you share, the more you gain...

2. See the benefits and benefits, and act for the purpose

2.1 Incorporate into the arrangement of push information, for example, you can send four messages in each push For this message, we can select one of the dry goods as bait, let everyone read half of it first, arouse everyone's desire and ask everyone to help share it, and then reply to the review to get the subsequent information. Or tell everyone what benefits you can get from sharing it.

2.2 Forwarding event information, receiving gifts, collecting likes or gifts... Although it has had a bad impact on the pure land of the circle of friends, the effect is there.

The above two points are the most basic. Everyone should understand them, so I won’t give examples. It is enough to make good use of these two points. The effect of spreading the message to hundreds and thousands of people is quite useful. The idea can be expanded, but the template cannot escape the above points. If you do the above information well, everyone who does interactive marketing should have a clear goal. WeChat interactive marketing is enough and exciting enough! WeChat Marketing Plan 2

For enterprises and merchants, whether you like WeChat marketing or not, this emerging promotion method has impacted the entire market like a flood. If you want to avoid being rivaled in the fierce market competition, As a result, getting involved in WeChat marketing has become an inevitable thing for business managers and business owners.

Nowadays, the QR codes on the streets and the WeChat platform operation of various TV programs indicate that the wave of WeChat marketing is unstoppable. For department store companies, they have also begun to "test the waters" of WeChat marketing.

In Shanghai, many shopping malls’ official WeChat platforms have been officially put into operation, providing customers with “one-on-one” information services. Industry insiders analyze that WeChat is currently just a promotional tool for merchants. How to target target groups is the key to whether department store companies can use this to attract consumers into their stores.

Open the official WeChat to release promotional information

Recently, two beautiful models with 10 square centimeter QR codes on their bodies attracted a lot of attention at Jiangwan Town Station. Less attention from passengers. Some passengers took out their mobile phones to scan the QR code and found that it was the official WeChat account of Oriental Mall.

After a while, after scanning the QR code, passengers who became Oriental Mall’s official WeChat fans received information about Oriental Mall’s series of discounts and promotions that day.

Many passengers have welcomed this fresh marketing method. Liu Wen, a citizen who lives near Jiangwan Hospital, said: "I usually like to go shopping in Jiangwan Commercial District. Now it is more convenient than before. I will know about any new promotions at Oriental Commercial Building right away."

Recently, the relevant person in charge of Weimob, who is responsible for the WeChat agent operation of Oriental Mall, told reporters that the shopping mall chose to promote in this way because of the current influence of WeChat among consumers and the fact that consumers pay more attention to experiential new demands for consumption.

“We are cooperating with Oriental Commercial Building and using the WeChat platform to make their marketing methods more diversified.” The person in charge revealed that the platform has been in trial operation for a month and the number of fans has exceeded 1,000. People, many new fans join every day.

It is understood that in addition to releasing trendy information including videos, pictures, voices, and texts to fans and carefully arranged discount information, the mall also wants to interact with consumers’ WeChat through the Weimob platform. , analyze consumers’ consumption habits, unit price, consumption frequency, etc., and formulate personalized menus for different pages to achieve precise marketing promotion.

The reporter also experienced it. After scanning the QR code, he automatically obtained an electronic membership card with the membership card number, membership card privileges, membership card description and applicable store phone number and address. Then the reporter When making purchases in Oriental Shopping Mall, you can enjoy discounts by showing your mobile phone to the sales staff.

“Usually you have to spend 360 yuan to apply for a membership card. Now it only takes one second to scan the QR code to become a member, eliminating the tedious process of ordinary card application. "Ms. Wang, a citizen, said.

The relevant person in charge of Oriental Commercial Building told reporters that this joint marketing model of WeChat and membership has been widely promoted in Shanghai. So far, the micro-life platform has attracted more than 20,000 new members. Old members still retain their original functions. As a new marketing model, Oriental Mall will operate for a long time, and consumers can continue to enjoy membership privileges unless they delete their following.

Will WeChat promotions make consumers feel disgusted like spam text messages? The person in charge of marketing at Oriental Shopping Mall said that the mall will only send practical information, and the frequency of sending will not be too frequent. If consumers really don’t want to receive it, they can just unfollow it on WeChat.

Many department stores in Shanghai have tried to launch WeChat

Recently, reporters learned that many well-known department stores in Shanghai have launched WeChat platform services. In Shanghai, in addition to Oriental Department Store, six companies including Nanping Wanda Department Store, Far Eastern Department Store, Far Eastern Department Store Metropolitan Store, Ocean Department Store, SM Department Store, and New World Department Store have also tested the WeChat platform.

“We have set our sights on WeChat and are also trying new profit models.” Recently, a person related to Far East Department Store’s WeChat platform told reporters that in cooperation with Weimob, the WeChat platform was launched at the end of April. As of yesterday, There are more than 500 fans. “Now there are more than 40 new fans every day.

"The person said that the WeChat platform is still in the exploratory stage, and it is still unknown whether it will bring considerable benefits. If the effects are considerable, they are prepared to launch long-term cooperation with Weimob.

"Our WeChat platform will be launched this year It just started in early April. "A relevant person from Nanping Wanda Department Store said that although there are not many fans at present, the main users of the WeChat platform are locked in the age range of 18 to 35 years old. This person said that compared with Weibo's point-to-face communication method, WeChat Peer-to-peer communication allows merchants to convey more detailed and humanized information.

It is risky to try WeChat marketing on your own

Although there are many companies doing WeChat marketing in shopping malls and department stores, there are also some companies. They have developed their own experience, but when blindly involved in this emerging marketing market, some companies have failed and sadly exited the market. Sun Taoyong, CEO of Shanghai Huishuo Weimob, a well-known WeChat operation team, said: "Although the starting point of WeChat marketing is not high, there are many details that need to be controlled in operation. It is still difficult for companies without professional teams and talents to provide WeChat services and achieve corporate profitability. Companies that negotiate with us I also tried it myself for a while, but it didn’t work, so I wanted to cooperate with our professional WeChat agent operation company. ”

Targeting the target customer group is the key

“Department stores testing WeChat marketing will undoubtedly effectively stimulate consumers’ consumption nerves and allow consumers to taste more sweetness. " Zeng Guoping, a professor at Chongqing University, believed in an interview with reporters yesterday that based on the big data in the background, the information receiving groups are segmented and the marketing method that suits them is not only convenient, but also can bring more effective customer flow to the merchants.

Zeng Guoping said that for enterprises, the setting up of the WeChat platform can be regarded as an observation room for customer consumption needs. The shopping mall marketing team can analyze the effects of the activities through the WeChat backend to understand the specific effects of the activities, so as to make targeted decisions in the future. .

Regarding the WeChat marketing of department stores, Li Yunyang, secretary-general of the Municipal Retailers Association, has his own unique view. He believes that department store companies’ involvement in WeChat is actually a marketing tool for merchants to truly attract customers. What matters to consumers is product quality and price. If department store companies want to achieve good results through the WeChat platform, how to target target customers is key. However, blindly following the magic of WeChat marketing ignores the essence of product quality and price. Obviously it will not be successful. WeChat Marketing Plan 3

Promotion cycle: one month, one node per week

Week 1: Preparation

A: Content Preparation, I won’t say much about the content. After all, it is an industry classic. As for the classic method, I believe you all have your own methods. What needs to be said is about the title of the article. It must be eye-catching. It is best to find some with good writing skills. Write this thoughtfully, after all, the title is the door. This content includes pictures, texts, and videos. Prepare at least five items for each.

B: Platform preparation. I only prepared three aspects for my platform. Post bars, forums, QQ groups, quantitative standards (post bars: 50 forums, 100 QQ groups, 100 QQ groups), of course these are all related to the industry. Goal: increase 200 fans every day and push two messages every morning and afternoon.

Note: Everything needs to have quantitative standards. The first function is to supervise oneself, and the second is to facilitate oneself to judge the effect of this activity.

Week 2: Operation

A: For Tieba links, try to use WeChat as the main content and public accounts as secondary promotions, so as not to offend people.

B: For forums and Tieba links. It’s similar. If you can contact Buzhu, you can contact the moderator and make a recommendation or highlight, etc., and give the moderator some benefits.

C: For videos, add the logo QR code. The title and public account are all for sure. In addition, the same can be posted to major platforms. Posting videos to platforms is sometimes better than pictures and texts. After all, it is more intuitive, and good videos are more likely to attract people's interest.

Note: If the video is found online, it is best to find it in high-definition or higher-definition without a logo. After all, people now have much higher requirements for visual experience than before.

D: As for QQ groups, QQ groups are real-time things, so the selection of articles and the time of sending need to be carefully controlled. It must not be meant to be advertising. You must start from people’s curiosity. In addition, some QQ group managers or group owners may not like this. This depends on your words. If the QQ group is indeed of high quality, then It is recommended to bribe the group owner. After all, there are not many high-quality QQ groups now.

Week Three: Observation

Analyze the data of each platform and observe the input-output ratio of each platform.

Week 4: Statistics

1. Fan growth statistics

2. Forwarding statistics

3. Reader statistics

4. Complete percentage analysis

Finally:

For the purpose of writing this article, I have learned about three companies, but for WeChat marketing, they are all If you have a lot of heart but not enough energy, you will do it without any rules. It's very distressing. I've been distressed for this reason for a long time. I searched the Internet again and again and read article after article, but in the end I didn't find any good method, so I finally returned to the basics. Start from the most basic and look for the most robust method while ensuring quality. This plan does not cost much. If you have a budget, one or two thousand is enough.

If the company is just starting up, it feels more appropriate. After all, there may be some things that are not clear or thought through in the early stage. Rushing to push and increase investment may cause some unforeseen consequences. In fact, when doing online promotion, the best marketing method may be the simplest marketing method. WeChat Marketing Plan 4

Meiping WeChat Membership Card - Electronic Membership Card

WeChat Membership Card solves the problem of expensive printing and inconvenience for customers to carry. It is also easy to share and record at the same time. The customer's mobile phone number and regular membership rights will be displayed on the privilege page of the membership card. The points function is supported, allowing customers to enjoy more rights through repeated consumption.

Meiping WeChat Membership Card - Consumption Points Record

Every time a member makes a purchase, the member’s consumption points can be recorded at checkout. At the same time, the points can be exchanged for related gifts or cooperate with merchants. The promotion plan uses points, and the points are integrated throughout the integrated system, such as participating in micro surveys, giving points, and signing in every day to give points, which are set by the merchants themselves.

Meiping WeChat Membership Card - Member Signing

Members can log in every day to sign in, and enable the sign-in function to obtain relevant

points. Make our members stickier and cultivate our loyal fans.

Micro marketing

When the number of fans reaches a certain number, such as 500, a lottery will be held. The main function is to allow fans to interact closely, increase the customer's repeat return rate, and allow fans to introduce fans. To merchants, and finally convert fans into customers. Principle: If your customers recognize your products or services, when you hold a lottery, if the fan wins the prize in the lottery, he will recommend it to his friends to participate and enjoy the benefits. If he does not win the lottery, he will use his friend’s mobile phone Participate again to achieve the effect of quickly increasing effective fans. The premise is of course that the prizes are attractive enough.

WeChat Coupons

WeChat Coupons are easy to disseminate and share. They are the latest consumption model in 20xx. They can be customized with an validity period. Multiple coupons can be used at the same time and can be generated without restrictions. Coupons can greatly reduce your printing costs and improve publicity effects. At the same time, attract more fans or potential customers to follow the public account.

WeChat Wall

At the meeting or event site, interact with fans on site through the WeChat wall that appears on the big screen. Scan the QR code to participate in the event's speeches, draws, and messages. With interactive functions such as this, merchants can increase their fans in large numbers to achieve publicity effects. At the same time, participants in the event can be connected together, allowing everyone present to have the right to speak, improving the interactivity of the event. WeChat Marketing Plan 5

Purpose of implementation:

1. At present, various large and small enterprises are doing WeChat in full swing, and they all attach great importance to this aspect. I personally earn 100,000 yuan a month by selling things on WeChat.

2. WeChat is indeed indispensable for mobile sales. If we don’t do it in time now, it will be too late for long-term development in the future.

3. The advantage of WeChat marketing for our products is that there are specific groups of people who can better gather.

4. Others spend money to purchase resources. We use the resources promoted by bidding to purchase them once and then the database is useless. Therefore, we must revitalize these existing resources and develop secondary or multiple purchases. .

5. Front-end bidding promotion is equivalent to fishing, and this belongs to fish farming. It catches all the rain in the pond and raises it, cultivates trust, increases repurchase rate, reduces return order rate, and enhances the brand. Trust, and communication.

6. Cultivating old customers is conducive to a series of activities, such as allowing customers to introduce customers to form new profit growth points.

7. The more WeChat fans you have, the more powerful your future publicity will be.

Implementation steps:

1. Each project has a private WeChat account to carry out early training and recruitment, and the final flow is on the official account.

2. The public account creates content, and the private account promotes and cultivates relationships.

3. In the early stage, we will first bring in our old customers to support them, develop them, cultivate relationships and feelings, and enhance secondary or multiple consumption and introductions.

4. Next, We will use some extrapolation methods to grow WeChat fans, mainly to find the most accurate fans, cultivate them, and convert them into purchases.

5. When the time is right, you can do activities to attract them again.

Operator: ##

Specific tasks:

The first stage: one week

1. Create a WeChat name and signature

2. In the first three days, we continued to import old customers.

3. After that, we wrote three pieces of content every day, one long piece of content that was interesting, close to customers, useful, and had a reprint rate. , there are guidance and phone calls at the end of the article.

4. Post content three times in the morning, noon, and evening

5. Do a good job in communication in the circle of friends and individual communication, no less than three times a day

The second stage: half a month

1. Import old customers from the previous day to WeChat every day

2. Find and cultivate new targets (for specific methods, please refer to the WeChat marketing method I gave) )

3. First look for people with the same target as the product (such as QQ group, add at least 1 group, and import the added people to QQ, and then import them to WeChat through QQ)

4. It should be noted that when publishing information every day, QQ space and Weibo can be updated at the same time.

Performance assessment and commission:

The assessment is based on the daily task volume mentioned above,

Commission:

Sales ###Withdrawal of /p>

The above is the implementation method, performance assessment and commission of WeChat.

Strategies and regulations regarding the content of WeChat operations

WeChat operations must combine software and hardware, that is, soft articles are the mainstay, supplemented by hard advertisements, and soft articles are accompanied by hard advertisements.

Regulations on the operation of WeChat:

1. Create a private WeChat account for one product

2. Create a WeChat public account in the name of Damai Mall

Purpose:

1. The WeChat public account is used to generate content in the early stage, edit, organize and write content that customers are interested in, which is conducive to reprinting and dissemination. You can leave our consultation phone number after the article. .

2. In the later stage, the WeChat public account will be a fish pond for raising fish and making various feeds.

3. The WeChat private account in the early stage is to maintain the relationship with old customers and promote their second or multiple repurchases. This is also the main work currently being done. Later it was used for fishing. Catching our prospective customers.

Operation skills:

1. Send messages to Moments three times a day, twice with long soft articles and once with short content. Advertisements cannot be obvious and do not swipe the screen.

2. Greet old customers privately, chat with them, and communicate with them to promote trust. This is a long-term and lasting job that requires persistence. After maintaining it, not only will he repurchase it himself, but he can also introduce orders.

3. Continuously introduce new customers generated every day.

4. To discover new customers, start with the most accurate QQ group. Be careful not to add groups and group owners established by some merchants.

5. QQ group marketing itself, using the relationship with the group owner to make group announcements and advertisements, or giving benefits to the group owner and asking the group owner to help recommend. This requires long-term observation, chatting to identify whether the group owner is a businessman, and what kind of person he is, and then take measures. Or chat about some more practical topics in the group to make everyone trust you, and then ask you about your occupation, and then talk about your own stories (for example, my father is an old Chinese medicine doctor, and I worked in a hospital and then retired to open a pharmacy. I work in a pharmacy, so I can naturally focus on products and treatments without leaving any traces.)

6. The expansion of customer groups, which is also very important at the moment, is aimed at students and office workers. For people who use computers a lot, if you look for these people based on their occupation or focus, they will all have excessive use of their eyes. For this type of people, we mainly promote eye protection, vision protection, and eye fatigue relief, and the main prices we promote are single bottles and three bottles. This is the difference from old customers. Old customers need to push as many customers as possible.

7. Other methods need to be explored by yourself.

Content skills and regulations:

1. Information and content closely related to eyes or bones may not be completely related, but it must be somewhat related to this group of people, and the content must be interesting. Either useful, or meaningful, making people willing to spread it

2. Pay more attention to some relevant public accounts, edit the content yourself, or find relevant content online for editing.

3. If possible, write some quality articles yourself or ask a copywriter to submit and publish them, post them, and leave a WeChat account. Use the power of communication to attract fans. Grow effective people.

4. Each long piece of content needs to have interactive content, such as setting up a "Daily Question" for patient Q&A interaction.

5. Dig by yourself in other ways.

It is worth mentioning that we are making functional health products. Because the data of front-end paid promotion has not been used for a long time, it has caused a lot of losses, and the chargeback rate is also relatively high. Since operating in this way and cooperating with my phone follow-up visits, the return rate has been drastically reduced, and customers who did not have enough to buy before have also been developed and purchased, because trust has been enhanced, and pre-sales consultation and indoctrination, in-sale assistance, and after-sales have been achieved. Maintaining the relationship will naturally have good results.