2. Mission: Always insist on making good products that touch people's hearts and are kind in price.

3. Values: sincerity and love.

When I first learned that the MIUI team was established, its purpose was to provide an Apple-like experience on Android. Later, Xiaomi mobile phone was changed to the most suitable mobile phone system for Chinese people. The slogan that runs through it is the word fever.

4. User experience is very important, which is the biggest difference between Apple and Xiaomi.

Xiaomi and other domestic mobile phones first thought of how to make consumers pay the bill cheaply and make a profit from it. Then they produced a series of low-cost phones, just mobile phones.

Iphone considers how to improve the user experience and force users. When people constantly create unimaginable functions, consumers will naturally admire them, thus forming a powerful fan effect, just like religious beliefs.

Extended data:

corporate culture

1, Xiaomi has no strict hierarchy, every employee is equal, and every colleague is his own partner.

2. Xiaomi advocates innovative and fast Internet culture and hates lengthy meetings and processes, so that every employee can exert his creativity in a relaxed working atmosphere.

3. Xiaomi believes that users are the driving force and adheres to the product concept of "born for fever".

Xiaomi Company applies the Internet development model to develop products, uses the geek spirit to make products, and uses the Internet model to kill intermediate links, so that everyone in the world can enjoy high-quality scientific and technological products from China.

Baidu encyclopedia-Beijing Xiaomi technology co., ltd