1. WeChat public platform

WeChat has 650 million active users. The huge user group is like a huge rich mine, attracting many gold diggers. Specifically, on the WeChat platform, new media tools and resources commonly used by enterprises include: WeChat public platform, WeChat personal account, WeChat group, and WeChat advertising resources.

New Media Marketing

2. Sina Weibo Platform

In the past two years, some people believe that the activity of Weibo has declined. “Many people around me have I don’t use Weibo as much as I do on WeChat.” This is just an illusion. On the one hand, Weibo and WeChat are inherently different. Weibo is a social media and WeChat is a social IM. Therefore, after the Wang Baoqiang incident, "travel lines" appeared on Weibo, not on WeChat. On the other hand, those who hold the view that Weibo activity is declining ignore the stratification and penetration speed of China’s Internet. According to Weibo’s financial report, since its listing, Weibo’s active users have maintained a growth of more than 30% for nine consecutive quarters. Weibo and WeChat each have their own advantages and disadvantages.

? Specifically, on the Weibo platform, new media tools and resources commonly used by enterprises include: Weibo corporate self-media and Weibo advertising resources.

3. Question and answer platform

Question and answer platforms commonly used for new media promotion include Zhihu, Fenda, Baidu Q&A and 360 Q&A. Baidu Q&A and 360 Q&A have been used in online promotion for a long time. Although Zhihu and Fenda appeared late, they have full marketing potential.

4. Encyclopedia platform

Encyclopedia platforms commonly used for new media promotion include Baidu Encyclopedia, 360 Encyclopedia, and Interactive Encyclopedia. The encyclopedia platform is the "old media" among new media, but its status in the world is still unshakable.

5. Live broadcast platform

? The biggest feature of online live broadcast is its intuitiveness, real-time interactivity, and strong sense of substitution. When webcasting is combined with Internet finance, webcasting will show its talents in information disclosure, user communication, publicity and customer acquisition.

6. Video platform

In 2016, video content is experiencing unprecedented growth, but so far, the growth of video content has not reached its peak. According to relevant data predictions, by 2017, 69% of Internet traffic will come from video consumption. Nowadays, many brand owners have also begun to strategically lay out their video content, which mainly includes: brand introduction, brand promotion, product promotion, increasing user contact, promoting user participation, and business promotion.