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Director He said why Yili doesn’t live broadcast anymore

Some words said by He Jiaolong, the "Internet celebrity director" of the Xinjiang Yili Prefecture Bureau of Culture and Tourism, during the live broadcast caused controversy on the Internet, so the live broadcast was stopped.

The reporter checked the Douyin account platform of "He Jiaolong Talks about Yili" and found that the controversial remarks had been deleted. At the same time, the account platform issued a "Situation Statement" on September 10.

He Jiaolong himself apologized publicly, saying: On August 11, during the promotion of unsalable Turpan grapes, some netizens made comments about epidemic prevention and control. Therefore, he stood in consideration of community cadres and volunteers. From the perspective of hard work, I shared with you how to appropriately reduce food intake... in this way.

Nearly a month later, the live broadcast screen recording was edited by individual netizens into various versions and posted online, causing a large number of netizens to forward and comment, causing adverse effects. I would like to sincerely apologize for the negative consequences caused by my improper expression and lack of expression in this incident.

Account profile:

The Douyin account of Director He Shuo Yili was created in May 2020 and was renamed "Director He Shuo Yili" in May 2021. The account currently has 3.721 million fans. The account mainly promotes Yili's tourism resources, promotes Yili's special agricultural and sideline products and tourism products through live broadcasts, and lists products through the "Ili Gifts" Douyin store.

Adopt the "short video link + live broadcast" method to sell famous and high-quality agricultural and specialty by-products of the five major local industries. Published 276 short videos on tourism, charity, and live broadcasts to help farmers, which were viewed by 5.687 billion people across the entire network.

While practicing the online mass line, vigorously promote the party’s policies and propositions, spread the positive energy of the Internet, promote Yili’s unique tourism resources and agricultural special industry products, promote the development of characteristic agriculture and animal husbandry industries, and carry out online public welfare, etc. Outstanding performance.