On May 5th, WeChat 7.0.4 for iOS was updated, which arranged many functions for the new version of WeChat. Among them, the function of the drift bottle that has been questioning the existence of pornographic information has been deleted. This function, on 20 18 1 1, wechat announced to suspend this function. As a social giant, WeChat has since bid farewell to the core function of socializing with strangers.
Seven wheat data shows that the keyword "social" search index has been relatively stable, with an average of around 7000-8000, which shows that users still maintain a high enthusiasm for their industry.
In recent years, social apps have emerged one after another. Today's mobile social circle is difficult to play because of the popular flash, chat treasure and toilet MT at the social product launch conference, and then various social apps emerge one after another.
Compared with exploring the exhibition area by looking at the face value, the products are more interesting, such as setting the purpose of making friends and barrage comments. And quickly attract the attention of the opposite sex with a differentiated style. Moreover, the entrance of the chat interface is far more than exploration, and the purpose of its products is more clear, in order to better promote communication between users, thus increasing user stickiness.
Judging from the recent trend of iOS downloads, users' recognition of Jim is gradually rising, and the momentum is very strong.
What a new generation of young people need is to show their personality, personality and recognition more clearly, and the products just capture the psychology of the younger generation, optimize their personal display, and let both sides have a deeper understanding of their personality and hobbies.
Xiaohongshu, which has been "planted with grass" by the majority of users, can be described as flourishing in the recent social list and firmly sits at the top. Despite the constant spit and doubts, its ability to bring goods, recommend and plant grass has to be said to be very strong. The former social platform and the current social+e-commerce ideas have brought a new transformation level to the development of Xiaohongshu.
From the content level, supporting the strategy and recommendation of attracting users from Xiaohongshu really needs overall governance. Since the commercialization of Xiaohongshu, it has been questioned by users and plunged into various crises, and its word-of-mouth is facing a great test. From June 5438 to February this year, Xiaohongshu repeatedly violated the Advertising Law and the Consumer Protection Law, and was punished by Shanghai Jiading District Supervision Bureau for six times, including two warnings and four fines, with a total fine of 6,543,800 yuan. With the development of Xiaohongshu, the gray-black industrial chain of grass planting notes, forgery, water army, brushing and other industries has gradually surfaced, and even professional Xiaohongshu brushing cheating institutions have appeared in the market. At the same time, on the major complaint platforms, there are not a few recent complaints about Little Red Book, and the words such as "false propaganda", "fake goods" and "deceiving consumers" appear at a very high rate.
Content is the social foundation of Xiaohongshu, and good word-of-mouth and e-commerce environment are important factors to keep users sticky and keep growing. Therefore, although profit is more important, we should pay more attention to the essence that affects user loyalty and trust.
Grasping user attributes and paying attention to product characteristics are more likely to break the game. Although it is more prominent in the case of large factories, it can still attract young users with its own characteristics and interests, make rational use of user attributes, highlight product characteristics, and break the deadlock of the original industry more easily.
Maintain word-of-mouth, establish user loyalty and trust. For most products, content orientation is a necessary standard for product quality and product trust. In addition to profitability, products should be based on their own quantity in the long run and exert their maximum value without losing their essence.