First of all, people and WeChat have huge traffic support backed by Tencent QQ, while old users have long hated advertisements or low information on Weibo and QQ. At this time, a chat software with extremely simple operation, sufficient reputation guarantee and easy access to huge traffic support will undoubtedly win the favor of users.
In addition to the geographical location, Tencent, the owner of WeChat, is deeply involved in social interaction and games, and there are constantly enough products to lead the trend. Wechat can be said to be operated by insiders, which has great advantages in terms of capital, technology and talent reserve.
Finally, when it comes to time, Xiaomi's price revolution in the mobile phone industry has made smart phones more and more popular, which provides a living soil for WeChat, a chat software based entirely on the rise of mobile phone clients. Having said so much is purely an afterthought. From the perspective of Soros's reflexivity theory, you can find countless reasons to prove that he is right. Therefore, the real rise of WeChat is mainly based on the following two points. First of all, WeChat is simple enough. Although its function is castrated and takes up too much memory, it can be completely operated without too strong hands-on ability, which really makes people who are used to using the function machine feel great convenience. It can be said that WeChat enjoyed the first huge dividend in the mobile era with its simplicity. The second point is that you can directly search and add friends through your mobile phone number, which has never been noticed by chat tools in PC era such as QQ and chat software that became a monk halfway. Perhaps many people think that this is just a chicken rib function, and even provides the soil for the breeding of WeChat business, which has caused great inconvenience. However, in daily communication, there are always occasions when we are not suitable for calling directly, or when we want to add friends by calling. In this case, WeChat has its own advertising aura, which has been repeatedly mentioned by numerous telemarketing or business contacts. In order to facilitate business development, people either actively or forced to download WeChat, and there is today's WeChat.
In fact, the rise of WeChat can be interpreted as bad money driving out good money according to economic principles. Bad money drives out good money means that when a country circulates two currencies with different actual values but the legal parity remains unchanged at the same time, the currency with high actual value (good money) will inevitably be melted, collected or exported and withdrawn from the circulation field, while the currency with low actual value (bad money) will flood the market instead. Bad money drives out good money, which is an old principle in economics. It talked about the era of coin circulation. In the case that silver and gold are the standard currencies, a country should set a value ratio between gold coins and silver coins, and freely buy and sell gold and silver according to this ratio. Gold coins and silver coins can circulate at the same time. Due to the change in the value of gold and silver, the change in the value of this metal currency itself and the exchange rate between the two remain relatively unchanged, which leads to the phenomenon that "bad money drives out good money" and makes the dual standard system impossible. For example, when the exchange ratio of gold and silver is 1: 15, when the value of silver eventually decreases due to the reduction of the mining cost of silver, people will exchange silver for gold according to the above ratio and store it, so that silver will eventually flood the currency and repel gold. If, on the contrary, the value of silver goes up and the value of gold goes down, people will change gold into silver according to the above ratio, store the silver, and only gold coins will circulate. In other words, the "good money" with higher actual value is gradually stored by people and left the circulation market, making the market full of bad money with lower actual value. This phenomenon was first discovered by British Chancellor of the Exchequer Gresham, so it is called Gresham phenomenon.
The sudden emergence of WeChat is similar, because it is simple enough to win the recommendation and use of most people in public, and finally won the king of chat software due to the continuous accumulation of Matthew effect.