Wen | Luo
Valentine's Day is a good time to talk about love. Especially at the juncture of 20 19, Variety in Love seems to fit in with a new wave of dating programs that seem to be emerging now.
Love, making friends and dating are not a new theme for variety shows. Dating shows played an important role in the development of China TV variety shows in the late 1990s. In the new century, TV variety shows will flourish in the past twenty years, and the love and marriage programs are actually in not fade away, and they are in a state of periodic prosperity.
This is probably because blind date or love is indeed a need of human beings in the process of social life, and this need will bring different connotations and colors because of the changes of the times and society, and it will also make variety shows in love appear in different historical periods.
When we watch variety shows in love, what are we consuming? From curious onlookers to experiential participation, from the collision of strong views to the shaping of beautiful dreams, when it comes to emotional dimension, it often brings a sense of universality and the times to a greater extent.
From the variety show "Love", we can see not only fresh individuals, but also the face of the whole group from mental state, values to aesthetic taste, which is interesting and profound.
At least three waves of blind date and making friends.
Putting dating, a relatively personal and private behavior, on the TV screen is indeed a bold and creative thing for TV viewers who gradually accept new things in the process of opening up to the outside world. It is not surprising that The Covenant of Roses, which was born in the late 1990s, was sought after at that time, even though its style actually came from the other side.
1997 Hunan Satellite TV, which was broadcast on satellite, quickly established its position with two variety shows, one is Happy Camp, which is still popular today, and the other is The Covenant of Roses, which created a miracle for dating people.
Judging from today's production and aesthetic standards, The Covenant of Roses undoubtedly has immature and rough traces, but even so, it is enough to make the audience in China, where TV still occupies the core position of entertainment, feel a charm that they have never experienced before. At that time, the "rose fever" was a true portrayal of the first wave of dating programs it created.
At this time, the dating program is more like a TV presentation of dating games. The men and women on the stage are still wearing heavy masks, showing themselves, asking and answering questions, simply interacting and maintaining basic self-restraint, but even so, the curiosity of who can match who can still make TV viewers want to stop.
Although "The Covenant of Roses" came to an end in 2005 due to resource consumption and aesthetic fatigue, the first wave of dating programs led by it actually went to not fade away. Because of its close proximity to the local area, such programs are very popular on many terrestrial channels, such as Meet Saturday, which has been broadcast for more than 20 years.
The collision of strong topics and opinions, in the form of one-to-many, turns on and off the lights, making the blind date program represented by If You Are the One more dramatic than the previous generation. "If You Are the One" is not so much a blind date program as an opinion show in a blind date coat, and the latter is more appropriate.
In the context of TV media, the collision of views is bound to be a dangerous thing, so "If You Are the One", which fell into a crisis of rectification shortly after its broadcast, triggered not only sensitive nerves in social and psychological sense.
Love and dating programs were quickly pulled into the ranks of rectification by the management department, but this did not affect the rotation of such programs on various channels during this period. Let's date. Love is linked, one in a hundred, perfect encounter, love knocking at the door, blind date and dating occupy almost every day of the week.
The whole society is watching others blind date. Such projects attract not only marriageable young people, but also their parents and even the next generation. The extensive social relations attached to marriage and love and people's natural preference for drama content are the reasons for this phenomenon.
Rapid promotion often means rapid cooling, and this wave of making friends has also fallen into a dull state after two or three years. Although its masterpiece "If You Are the One" still leads the ratings in the following years, it still stands on today's screen.
Should the third wave be guided by the heartbeat signal? After all, in the past few years, all kinds of love programs have been explored on the Internet, such as Let's Fall in Love, New Blind Date in China, New Blind Date with Parents and so on. But there is no doubt that the love social observation programs represented by heartbeat signals are now forming a trend, spreading from the internet to TV.
Compared with the first two waves, it is hard to use the word blind date to describe it. Single men and women are more likely to return to the state of daily life and complete their search and choice in social life.
In the past, the straightforward and rude conditions, reasoning and promises no longer exist here, but the possibility of finding love is found in relatively daily communication, although the procedure is still based on the prescribed situation.
Not responsible for the result, only the process. On the one hand, the audience watched the love process from scratch with the observers in the studio, on the other hand, they fulfilled the satisfaction of the agent in the detailed story. Despite hypocrisy, truth is more popular here, and the fast-paced, simple and straightforward blind date process has been replaced by slow getting along, which seems to indicate some understanding of love and marriage among young people in this era.
Success of import
The timing is just right.
Behind the prosperity of almost every blind date love program, there are traces of introduction. The date of the rose is for men and women in Taiwan Province Province, and if you are the one, it is for Europe and America to take me out, and the heartbeat signal is for Koreans. It also vividly depicts the track of a variety show in China for reference.
However, not all imported products can be successful. Every time they take the lead, they actually find a just right time in production and communication.
If "The Covenant of Roses" is the reappearance of the process of dating and making friends after 1970s, then "If You Are the One" is undoubtedly the extreme presentation of the concept of dating and making friends after 1980s, while the communication context of "Heartbeat Signal" reflects the social living environment of the post-1990s generation. With the changes of times and social psychology, every local landing bears the imprint of being here and now.
The theme of marriage and love, to a certain extent, has the possibility of spanning the times and society, but it is also most necessary to be related to the current social background of the times. Only in this way can we really produce emotional and psychological * * * sounds, which is a more advanced path than stimulating sensitive nerves.
From the fierce collision
Dream softly
The psychological and aesthetic needs of the times and society are indeed changing. Although there are still many markets for fierce confrontation of views or "love buying and selling"-style marriage and love matching, we should also see that the mainstream value aesthetics seems to have a growing sense of rejection of them.
20 19, the heartbeat signal triggered a wave of watching love programs in the whole network. At present, I have dream space and am glad to meet you, as well as my daughter's love, a star girl looking for love, and I like you, too.
Daughter in love
Compared with their predecessors, watching love programs looks more delicate, and the occurrence and cultivation of emotions are completed in details, rather than in the confrontation of views, where fierce collisions are replaced by gentle dreams.
In fact, this kind of program creates a sweet dream for participants and viewers. Although the pursuit of truth is maximized in the process, it is undeniable that the existence of prescribed situations has distinguished the state of these people from their real daily life, which is one of the reasons why many people suddenly wake up after leaving the program.
Dream space
This kind of dream-making is not quite the same as the artificial dream-making in film and television dramas, because it embodies enough truth and accident, giving the audience a real illusion, which in turn leads to the decline and substitution of * * *. Variety dream-making is sometimes more hidden and thorough than film and television dramas.
real
More and more become a kind of knowledge.
Looking at the development of dating programs, it is not difficult to find that the truth is becoming a kind of knowledge. In fact, the truly recognized dating programs in every era are the products of this real charm.
The truth of "The Covenant of Roses" is reflected in the impact brought by the unprecedented TV presentation of the blind date scene. "If You Are the One" comes from the collision of views that really hit the point, and "Heartbeat Signal" is the restoration of the real pre-love process. The decline of dating programs in the past era is also related to the rapid decline after the proliferation of false performances.
It's just that truth has different aesthetic demands in every era. In this era, it is obvious that people are not interested in superficial conflicts and dramatic tension, but pursue deeper realism in situations, details, psychology and emotions, which makes observation programs more and more popular at present.
Even in The Love of My Daughter, in which the stars are in love, the protagonists begin to show strong true love mentality and demands, which undoubtedly proves that the times have really changed, but how to better present this deeper sense of reality is a difficult test for the producers.