In order to ensure that activities are carried out in an orderly and effective manner, it is often necessary to prepare an activity plan in advance. An activity plan is a written plan for a certain activity. How to make an activity plan? Below are the activity plans planned for Double 11 that I collected and compiled (selected 5 articles), I hope it can help everyone. Event plan 1 planned for Double 11

1. Promotional theme:

Crazy low price off-order carnival

2. Event time:

November 1, 2020 - November 20, 20xx

3. Event location:

xx Furniture City

4. Planning description:

Singles’ Day is a holiday that focuses on being single. Many young people take this holiday to celebrate being single, or to break away from being single.

1. If you are ambitious and want to be single, enter the store politely. You must never express your love with bare hands!

The first 10 people who enter the store during the event/the first 20 people who are invited to the store on the day of the event will receive a single assistant: a love pillow!

2. Get rewards and be polite when entering the store after being singled out

Add the official WeChat account of Shangpin Home Delivery, and post in your circle of friends the "evidence" that you went to the xxx designated event store to participate in the event that day, and you will have Chance to win a sofa bed.

Event rules:

1. Edit #EventContentTBed# and share in your circle of friends photos of you attending the event at the event site/designated store to have the opportunity to participate in the mattress lottery. Each Participation is limited to 1 time;

3. After the event, one lucky customer will be drawn and awarded a mattress;

4. The winning list will be sent to Shangpin Home Delivery after the draw Announced on Yulin’s official WeChat account.

3. Grab the low-price discount for ordering off the order

Perfect match coupon: Make an appointment to get a 500 yuan perfect match coupon. Event plan 2 planned for Double 11

Event time:

November 11, 20xx

Event location:

xx Beauty Salon

Target audience:

All new and old single female customers

Purpose of the activity:

Coinciding with the "Singles' Day", in order to So that all single female customers can feel the warmth of the beauty salon during this festival and have a beautiful experience. During the "Singles' Day", and taking into consideration the season, climate and other issues, the beauty salon hereby launches hydrating, anti-drying, repairing and other promotional items that are popular among female friends. We hope to take advantage of this season to establish a harmonious and warm communication platform with customers. It can bring more new friends to beauty salons and increase the beauty salon's consumer market share.

Event promotion:

1. "Singles' Day" is a festival spread from the Internet, so the publicity should focus on the Internet promotion planning. First, publicity information about this event was published on the beauty salon’s website, official Weibo, forums and other channels. Publish event content online about two weeks in advance.

2. During the event, distribute leaflets and coupons in crowded places, streets, and commercial main streets. It is best to combine it with WeChat marketing.

3. Two weeks before the event, holiday coupons and experience coupons will be distributed to customers who spend a certain amount of money in the store. And decorate the door of the beauty salon, put up posters and hang banners at the entrance of the beauty salon, etc.

Activity content:

1. Members of the beauty salon participate in this activity during the activity. With their membership cards, they can get a 20% discount on sales and receive skin care experience coupons. If the membership points If the points in the card reach 500 points or above, you can experience a moisturizing and hydrating program in the store for free with your membership card.

2. Non-member customers who spend 288 yuan in the store during the event can directly enjoy a 12% discount. In addition, you will receive a membership card and a sample skin care sample provided by the beauty salon.

Notes:

1. Register at the front desk and record the customer’s name and information.

2. Train employees on activities to thank customers, tap their potential spending power, and stabilize customer sources. Therefore, during the event, you should pay attention to every step from the moment the customer enters the door to the end of the purchase, keep smiling and be kind to others.

3. Many beauty salons do not have QR codes. If they do, use QR codes to promote this event, and the effect will be maximized. Pushing pictures, texts and videos through WeChat will attract more customers to participate in Singles Day activities. Activity plan 3 planned for Double 11

Activity background: November 11th is an alternative festival for young people. Because there are four consecutive "ones" in the date of this day, this day It was designated as "Singles' Day".

"Singles' Day" is neither a "local festival" nor a "foreign festival". It was born in Nanjing universities in the early 1990s and is one of the representative products of campus fun culture. As batches of students bid farewell to campus, the atmosphere of "Singles' Day" in the past two years has gradually spread to society. "Single Love Song" will become a popular song on this day. On "Singles' Day", this song can be used to sing "Find someone you love most, love deeply, want to love, and say goodbye to being single." This lyrics is actually also used by young people. Declaration of love. Lively parties on "Singles' Day" are a popular form of celebration among urban youth. However, there are also many students, especially college students, who get drunk alone that night and remain unconscious. Various reasons have to make us think deeply.

Purpose of the activity: On this special day, everyone gathers together to discuss the pros and cons of college students’ love. Is falling in love a compulsory or elective course in college? How should it be practiced? And should it be done? How to deal with the relationship between boys and girls? After the event, I hope everyone will gain something and have a deeper understanding of the problem of making friends, so that they will no longer be blind and miss the beautiful love.

Event time: 7:00-9:00 pm on November 11, 20xx.

Activities carried out:

1. The host opened the event and gave a welcome speech to all the guests. At the same time, the purpose of this event was pointed out and the origin of "Singles' Day" was explained.

Second, watch the electronic version of the love story together to enhance the atmosphere.

Three, the class committee made an opening speech and the discussion officially began.

Fourth, the students and the teacher began to express their opinions together, talking about some of their views on college students' love, as well as some of their own personal experiences.

Five, small games and small performances.

Sixth, the instructor tells everyone some of his unique insights.

Seventh, summary, the party ended successfully.

Preparation work:

1. Classroom application and layout. (The life committee is responsible)

2. Invite guests. (The study committee member is responsible)

3. Hosting the event (the sports committee member is responsible)

4. Mobilizing the atmosphere at the event (the organizing committee member is responsible)

5. During the activity Program performance (responsible by the literary and art committee)

Sixth, publicity before, during and after the event (responsible by the publicity committee)

Seventh, general planning, detailed discussion (responsible by the league secretary)

8. Overall grasp of the event (the monitor is responsible for this) Event plan 4 planned for Double 11

1. Preface

Based on market survey statistics and years of retail experience in specialty stores, At present, most of our customers are those who have just purchased a house or newly renovated it. However, each Zhida terminal retail store currently accounts for less than 10% of the market share on average, and there are still many potential consumers who have never been to a Zhida home fabric store. Therefore, this promotional activity is targeted at the consumer group who have just purchased a house, using exquisite gifts to attract them to the store, and then using "super value packages" to increase their desire to buy, and ultimately the transaction is successful.

2. Time of the event:

November 1, 20xx - November 20, 20xx

3. Purpose of the promotional activity:

1. Quickly let consumers know and contact Zhida Home Furnishing Fabric Store.

2. Improve the sales performance of Zhida Home Furnishing Fabric Store.

3. Enhance the visibility and reputation of Zhida home furnishing fabric brand.

4. Promote the brand core value of "Home Furnishing Support Expert".

IV. Activity theme:

xxx

V. Targets of promotional activities:

1. Target market for the activity: New Real estate, wedding photo studio.

2. The main targets of promotion: houses that are being renovated, new houses that have just received the keys, new houses for weddings, and old customers who often introduce new customers to consume.

6. Promotional steps:

1. The store will distribute leaflets and coupons to new property owners

2. New property owners will receive coupons Come to the store to get a free exquisite gift with any owner certification documents

3. The owner fills in an information file form

4. After completing the filling, the salesperson will introduce the general situation of the store. Product condition.

7. Promotional leaflet content.

1. With the coupon, you can go to the local Zhida Home Furnishing Fabric Store to receive a set of "personalized coffee utensils" worth 138 yuan for free.

Tip: Please present a copy of the property purchase contract when picking up the property. (Time: May 1st to September 31st, 20xx)

2. Customers can enjoy a 5% discount after the discount by presenting the promotional leaflet or the Zhida Home Fabrics “Collect for a Lifetime” service passbook , except for special offer products.

Note: Stores participating in promotional activities must ask customers who receive gifts to fill in the questionnaire and return it to the company. Thank you for your support. Activity plan 5 planned for Double 11

Activity theme:

Instead of being lonely, it is better to dance

11. On the 11th, Emperor Entertainment’s club will have a large-scale “off-single” dating event Party

In-store photo advertisement:

"When will I have a girlfriend? Ask the sky for wine.

I wonder how many years it will take to say goodbye to being single?

There should be no hatred, when will the dream come true?

Men are tall, short, fat and thin, and women are black and white, beautiful and ugly.

I hope people will live forever and there will be no more bachelors!"

Outdoor advertising content:

Some people go to drink wine

Some people go to duels

Some people go to singles dinner

Some people go to work overtime and wash away their shame with busy work

Some people go naked and become complete bachelors

Others are reborn and say goodbye to singles completely Life

The feeling of being single is too lonely, don’t let your shadow accompany you overnight

11. Instead of being lonely, dance on the 11th

Emperor Entertainment has your heart Yi’s mr/missrigst

Start a long-awaited fate today and spend a heart-beating night together

Event discount:

1 , On the day of the event, consumers can apply for a "Single's Certificate" free of charge. Anyone who applies for a Single's Certificate can receive a free beer.

Get 12 tickets for a single box and get a bottle of red wine

2. Formulate a special Singles Day package:

Random sticks: 1111 yuan Member price: 980 yuan

Stick World Trade: 911 yuan Member price: 811 yuan

I love Guangguang: 611 yuan Member price: 511 yuan

3. Purchase a membership card on the day of the event: 30% off

Venue layout:

Public music

"Single Love Song" by Lin Zhixuan; "A Lifetime of Loneliness" by Liu Rene; "Leave the Sadness to Yourself" by Chen Sheng ; Dick Cowboy's "I'm the One You Don't Love"; Zhang Chu's "Lonely People Are Shameful"; Liang Jingru's "Happy Breakup"; Si Wen's "It's Hard to Be Single"; Si Wen's "Happy Singles"; Zhang Zhilin "Valentine's Day without a Lover"; Bermuda Sanshi's Singles Day theme song "What Are You Waiting For".

Private room standby screen:

Department cooperation:

Administrative Department: Make "Single's Certificate" and "Single's Certificate" application forms, and collect guest information

Public relations department and DJ department: design a set of interactive games for making friends

Engineering department: production of public broadcast music and standby screen

Bar department: design and prepare theme styling in advance