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Tv program planning copywriting
# Planning # Introduction Planning is a procedure, which is essentially a rational behavior using brain power. The following is an unorganized TV program planning copy for reference only!

Tisch

1. column name: "photographer e family": In the Internet age, people who use various digital devices such as cameras, mobile phones or DV cameras to process images or videos and upload them to the network are called photographers. They can shoot popular original videos and widely spread, share and promote them. They are a group of mainstream network groups with social responsibility, love and credibility. They have a broad vision and are good at thinking. They are used to recording their feelings with video images and expressing their true feelings about the world and human nature.

Second, column category: variety interview column

Third, the purpose of the column:

Focus on the photographer's story, telling his own creative ideas, goals, difficulties encountered in the shooting process and solutions. Or tell the person they are chasing from their photographer's point of view. In these ways, show the photographer's ideas.

Fourth, column positioning:

Based on the vibrant photographer group, create a platform for them to tell stories and provide them with an opportunity to speak freely. Pay attention to the stories behind photographers, share what they capture with their lenses, and understand what they want to express. Through the reaction to the life and thoughts of this specific group of people, let the public have a deeper understanding and understanding of them, and give the public the most real shock. Temporarily positioned as popular culture.

Five, column style:

This column reflects videos or pictures recorded or directed by grassroots photographers themselves. The invited guests are all grassroots photographers who care about the society, so they should focus on a relaxed and lively style, have a strong affinity with popular and humorous language, and approach the audience with sincere and simple feelings.

Sixth, the column director elaborated:

This is a new group born out of the Internet. It is not difficult to operate technically, nor is it exclusive to a core group. Shooting customers is a vision, a positive, mainstream and social morality attitude, which is more valuable than technology. Through the objective lens, they can see many important things that are usually overlooked. As photographers, the change of their lives is to find that they can express themselves freely and find many friends with * * * voices. They don't know each other, but they have the same ideals and love and hate. They found that the world was not lonely at all, but full of understanding and happiness. Such a unique and loving group of maverick pictures and video languages should be known and familiar to the public.

Seven, the guest's choice:

You can invite some photographers who have won some awards or paid more attention to social issues and have unique views in the form of special programs, which can be some well-known online photographers or some small grassroots photographers. Before each program is produced, guests should be selected, topics should be determined, information should be collected, and time should be arranged for the director and guests to meet and interview. The guest selection of each program is in line with the current social hotspots.

Eight, the choice of audience:

It should include the audience who understand, half understand and don't understand. But try to invite viewers who are more interested in filming. In this early stage, you can register online, or you can set up on-site recruitment points, which are generally based on trendy young people.

Nine, column audience positioning:

As a young photographer's column, most of the audience we face are young people with their own unique ideas and vitality, but we also need to get the attention of some middle-aged and elderly people in the pop culture-oriented column. Today's society is still dominated by middle-aged people, and the pressure will not be less than that of young people who have just entered the society and just left the society. In their spare time, watching this fashionable and popular program is a relaxing choice, and the elderly are getting younger and younger with the development of today's society, so they will often watch these programs with the flavor of the times. Our program has a wide audience.

X. chromatographic column flow:

1. In the early stage, a planning group should be established, and the members of the planning group * * * will discuss the topics and report them to the leaders for approval. The general topic should be determined one week in advance, and all kinds of preparations should be made (including necessary copywriting, background information, picture information, etc. The reporter and director are responsible for completing the pictures that need to be filmed and bringing them to me two days before the recording of the program.

2. Before recording the program, guests, hosts, journalists and directors should have special communication and discussion. The host and guests should enter the studio 20 minutes before recording the program to make the final preparation, discuss the details, brew emotions and adjust their mentality. All personnel and equipment, such as cameras, lights, stereos and our equipment, were in place 40 minutes before the recording of the program. The studio needs at least three cameras and a switcher. 3. In the later stage of the column, a special opening special effect can be made for this column before the broadcast, followed by a formal program, which consists of an interview site and a short film. The interview site should have a beginning and an end, and the middle is the most essential part of the conversation. The length of the short film should be controlled and can be selectively intercepted.

4. Pre-announcement can be made in other columns before the column is broadcast, and the audience can also be informed of the current guests and titles through other media display platforms such as the Internet.

Eleven, column recording method:

Studio talk class. In terms of production cost, this is a good choice to save costs. Of course, Shooter E mainly chooses the way of speaking, or because it wants to give these social photographers a relatively fixed and comfortable environment, open their hearts and talk about their stories through the guidance of the host.

Twelve. Website design:

Carefully designed studio, combined with the comprehensive use of background cloth, floor stickers, KT version and other elements, presents a fashionable, trendy and warm overall atmosphere, which conforms to the overall style of this program, and then adjusts some design links according to different program guests. Interior lighting and interior decoration should be

Highlight the warm atmosphere, which is convenient for the guest and the host to draw closer to each other.

Thirteen, column broadcast mode:

It is broadcast every week, once a week, with a period of 50 minutes, and it is broadcast at 9: 00 every Tuesday night.

extreme

First, background analysis:

The TV programs aimed at the youth groups of the post-80s and post-90s have sprung up. They are the main force of society and a strong backbone. They live in the spring breeze of reform, but they struggle in the competition. Some of them have just started their careers and are confused and frustrated, but more of them are struggling young people. After 90, I am studying in colleges and universities. Such a special group can represent almost all social strata. Their emotional stories include topics such as family, education and gender feelings. , making the content of this program extremely inclusive and enjoyable. While opening a psychological window for young people, it also resolves various generation gaps between this generation and their families. The name of the program is Melody of Youth, where youth includes all aspects. The universality and compatibility of the topic make the column fresh and refined and close to life.

Second, the planning motivation:

The post-80s generation, who are now active in the society, is a very powerful youth group. They have dreams, but when dreams meet reality, they are always full of dreams, and reality is very backbone. They pursue their dreams in their own world, but in the process, there will be many problems caused by stories. Their stories cover a wide range and are closely related to each of our families. There is a generation gap between many children and their parents now. How to solve it, at the same time, we can put.

Dreams come true on the way to life? This is our concern. So planning such a project.

They are the main force in the development of this era, pay attention to their stories, solve their life and emotional problems, dialysis the inner world of young people, open their hearts, and let every young person have a heart that dares to pursue dreams, and fly their dreams in this most beautiful era of youth.

Third, the program settings:

Program Name: Melody of Youth

Program category: variety show.

Purpose of the program: Focus on the growth stories of teenagers, tell emotional stories from the perspective of the post-80s generation, face emotional puzzles, analyze emotional trends, and solve emotional contradictions, so that every young heart has the motivation and direction of dreams.

Fourth, the plan objectives:

The goal is to better reflect the living conditions of young people by reflecting their lives and thoughts, and to have a deeper understanding and understanding of them by understanding and observing their lives, emotions and work. At the same time, psychologists, presenters and peers are invited as judges' guests to create a relaxed and active atmosphere, open their hearts to them and make everyone's youth gorgeous because of their dreams.

Verb (abbreviation for verb) plans to locate:

Based on youth organizations, we will create a stage for them to realize their dreams and solve problems, help them establish a correct outlook on life, values and employment feelings, and make the program youthful, energetic and fashionable.

VI. Program Form:

The program takes the form of the host's appearance, inviting guests, setting up psychological teachers and guest groups, guests interacting with the audience, and the host's youth and vitality group guests. At the same time interspersed with story scene reproduction and telephone connection.

Seven, program content:

Let's talk about the melody of youth first: explain the specific operation of this program.

1. The short film introduced by the peer hosts of the jury and everyone's interpretation of youth and dreams, plus the use of fast and slow shots. At the same time, add the melody of the music "Youth Album".

2. The host introduces himself, connects the words in series, leads to today's theme, and leads to today's protagonist and topic by using simple video playback of VCR. VCR is an introduction to Chen Lingyun, a girl who has been active on the screen in recent years. She was praised by the media as a professional in the draft and a girl in the art department of Chongqing University. She is 265,438+0 years old. Since 2008, she has participated in more than 40 draft competitions. She is a very controversial figure. She is young, full of dreams and goals for life, and stubborn, but sometimes she is fragile in front of her mother, but in sharp contrast. Although the daughter said that she participated in the draft out of kindness and felt that she benefited a lot from the draft, her parents, as civil servants, denounced her behavior as neglecting her studies and going astray. In the eyes of her parents, her daughter was excellent and gentle since she was a child, but now she is so crazy to participate in these drafts that her parents regard as a mess, so her practice can not be supported by her parents and recognized by some people, but she thinks she has done nothing wrong. She wants to change her life and family. The host used these contradictions to interview and play back the film to introduce. At the same time, she can invite the protagonist's parents or contact them by phone. Build a bridge between children and parents, so that Chen Lingyun can better understand his choice. He can not only take care of his parents' mood without neglecting his studies, but also really exercise himself in various competitions.

3. Increase the video playback of the interview between the caring observer and the protagonist of the program, so that the program is closer to life.

4. Interact with the protagonist through the questions of the guest group of the jury under the stage, and the host can also interact with the audience's participation and attention to the program through SMS and the Internet, in which the host plays a series role, making the whole program go smoothly and easily. Finally, love, communication and understanding are used to solve the problem of dream interpretation between Chen Lingyun and his parents.

In the last part, the guest group of the jury is used for comments and guidance, and then Chen Lingyun can perform a favorite program to push the atmosphere of the program to a climax, and finally the host will summarize it.

Eight, program features:

The program focuses on young people, analyzes their psychology, sets up guest comment groups and interactive video simulation reproduction. The program has strong inclusiveness and sense of the times, and can grasp the psychology of modern young people and solve fundamental problems.

Nine, program style:

Innovation and eclecticism. Pay attention to young people's growth, inspiration, young fashion trends, and delicate feelings.

Tisso

I. Origin of the programme

With the rapid development of social economy, the growing environment of teenagers is becoming more and more complicated.

The problems of "adolescence" and "growing pains" provide a new environment for these children and their parents, so that young people can re-understand their words and deeds, parents can re-think their own ways, and they can re-think their relationship.

Creative planning book for TV columns

Second, the program content

1, program theme: parent-child communication

2, program composition:

(1) In the real recording part, two families participate in each program, and the two families "exchange" their children, and then temporary home lives together for a week.

(2) Studio communication part.

3, the program "Watch": "Emotional selling point". "change", "conflict" and "true feelings"

4. Issues involved: family relations, adolescent health (weight loss, extreme sports), learning and entertainment (rock and roll, hip hop); Teenagers make friends, teenagers fall in love; Adolescent mental health and so on.

Third, the program form.

The combination of documentary and studio talk

Fourth, the program features.

1, promoting empathy 2, pointing to humanity 3, arousing * * * 4, high interaction inside and outside the screen.

Fifth, the program style.

Relaxed and lively, entertaining, warm and fashionable, full of movement.

Program checking of intransitive verbs

1, serving the family and promoting understanding and communication. 2. Guide teenagers to face up to the growth of sound personality. 3. Promote the establishment of pluralistic education view and growth view.

Seven. The target audience of the program

1, 13- 18 "Growing pains" Teenagers are 2, 40-50 years old, and parents with adolescent children are 3, 20-40 years old. They are concerned about adolescent problems and mature.

Eight. Expected ratings of the program

1, face yourself;

2. Looking back on your yesterday, don't have a taste.

3, parents face up to the advantages found by their children.