Douban is a community website. This website was founded by Bai Yang (net name "Abei") on March 6th, 2005. This website started with books and videos, providing information about books, movies, music and other works. Descriptions and comments are user-generated content (UGC), which is a distinctive website in Web 2.0 websites.

The website also provides a variety of service functions such as book audio and video recommendation, offline activities in the same city, and group topic exchange. It is more like an innovative network service that integrates taste system (reading, movies and music), expression system (reading, watching and listening) and communication system (city, group and neighbors), and has been committed to helping urban people discover useful things in life.

Website culture

On the surface, Douban is a website for reviews (book reviews, film reviews and music reviews). In fact, it provides various service functions such as bibliography recommendation and making like-minded friends. It is more like a new community network integrating blog, making friends, group and collection.