1. Understand and determine personal style positioning

Before starting a live broadcast, first determine your own positioning. What are your specialties? Are you beautiful, good at chatting, singing well, dancing well, or something special? Talent? Or are you more experienced in a certain aspect? And the more specialties the better, and the more refined the better, because this is the foundation for your future live broadcasts.

2. Package yourself

Anchors need to learn to package themselves, such as choosing makeup and clothes that suit their own style to dress themselves up, or buying a few fill lights to increase the brightness during live broadcasts. Light, if the background is not very good, you can buy 3D background wallpaper.

After one month of waiting, you can upgrade and add some equipment according to your needs, such as sound cards and microphones.

3. Preparation of live broadcast content

Before you start broadcasting, you need to prepare some topics and jokes to avoid a cold start. Especially for new anchors, you can accumulate more jokes and jokes online. Prepare an accumulation library of materials so that you can copy down good jokes when you see them.

Most anchors can follow the process of chatting, singing, and playing games. Due to the low popularity and low traffic of new anchors in the early stage, it is recommended to increase the live broadcast time to increase their exposure. There is an old saying in the live broadcast industry that new anchors strive for time and old anchors strive for heritage.

So if you want to make a living in the live broadcast industry, early efforts are very important.

4. Fan maintenance

Why is fan maintenance very, very important? Because it will affect whether others are willing to brush you, or how much they are willing to brush you.

Fourth Brother observed nearly 1,000 anchors and found that the amount of gifts for anchors who are well maintained by their fans is 10 times that of those who are not well maintained. The gap is very large.

Anchors should build their own fan groups. After broadcasting, they should also remember to communicate and chat with their fans more and become good friends with them.

Remember not to be a wealthy person who comes and goes in droves and has loyal fans. It’s not the rich people who will accompany you to the end, but your fans, so be more attentive to them.

5. Personal improvement

Based on your experience in live broadcasting or communicating with fans, you need to improve yourself purposefully, such as correcting some shortcomings or adding some new ones. Highlights, because this will provide fans with continuous attraction, and also make fans feel like they are growing with you.

6. The main source of traffic for new anchors

①Live broadcast hall

Many people watch other people’s live broadcasts. If they are bored, they will choose based on the cover of the live broadcast hall. To watch it sexually, the anchor needs to give himself these very good-looking live broadcast avatars, which should highlight your personality, rather than profile, back, non-mainstream, or anime.

②Your fans

When you start a live broadcast, the Douyin system prompts your fans, then these people will click to enter your live broadcast room. Even so, the fourth brother still It is recommended that you build a fan group and send a message directly to the group before starting the live broadcast, which will be more appealing.

③Tik Tok short video

It is recommended to post a short video one hour before the live broadcast. When others view it, your avatar will have a broadcast logo, so that others can stream it. Will click in to watch, this kind of click volume is very impressive.

7. How to preview the live broadcast?

① Publish your own Douyin short video three hours before the broadcast, and remind in the copy when the broadcast will start, so that more fans will come into your live broadcast room;

② Publish a Douyin short video before the broadcast. The content of the short video is a preview of the broadcast.

Copywriting events, with funny colors or reverse events.

This form of live promotion is more interesting and watchable than copywriting.

8. Does the live broadcast need to enable local positioning?

Enabling city positioning can attract more fans to watch.

9. How to design a live broadcast cover?

A high-definition cover and excellent title can help us attract more popularity in the live broadcast room, and if your cover is not up to standard, it will affect the exposure of the live broadcast. And the cover must focus on people. Although the background should be beautiful, it should not stand out because the audience wants to see the people rather than the scenery.

10. How to write a live broadcast title?

Within 5 words, highlight your personal characteristics and content highlights, and display the main live content.

For example, sweet-voiced lolita, healing male god, and after the broadcast starts, you can also share your live broadcast room with fans and friends, click on random PK to connect with the anchor, and actively show off your talents, *** Enjoy the popularity, Lianmai fans will understand and pay attention to it, and increase the number of fans.

11. How to use Douyin’s own skills?

① You can place DOU and live broadcast DOU independently to increase the popularity of the live broadcast room;

② Pay attention to the square image at the top of the live broadcast square and the square image in the lower right corner of the live broadcast room to participate in the latest Live broadcast events, gain popularity, and gain more popularity and resources.

12. Tips for selling goods through live streaming

1. Choose products suitable for promotion on Douyin

For any products that the anchor sells live, the anchor himself must first Completely master the relevant knowledge of the product, otherwise the live broadcast will be overturned, which will not only be embarrassing, but also reduce the trust of fans in you and the trust of the anchor.

2. The live broadcast room must be interactive

Fan interaction: welcome interaction, like interaction, comment interaction, forward interaction, Q&A interaction, and welfare interaction.

Whether it is the product itself or other after-sales issues, we must respond promptly to make fans feel that they are valued and enhance their trust. We must consider the long-term perspective and recommend suitable products to fans. .

3. Stimulate fans’ desire to buy

Use hunger marketing, price incentives, promotions, grasping pain points and other methods to stimulate fans to buy, so that fans can place orders in a short time.

4. Continuously and steadily develop fans

For example, send notifications in advance, live broadcast on Douyin on time at X o'clock every day, and flash sales will not stop", "X, Don't let go."

Finally, as a short video operator, the second brother has some previous training materials. If you need them, I can also send them to you. Maybe it will help you in the next short video Works, with some help