When watching TV and talking about stocks, I often say some 28 laws, which are set at 10 people.
Often only one or two people make money.
Including for individuals.
You may only earn 10~20% of the time.
Is the stock market that hard to earn?
What does the "28 Law" mean? The law of 28, also known as Valledo's law, was invented by the Italian economist Valledo at the end of 65438 and the beginning of the 20th century. He believes that in any group of things, the most important thing only accounts for a small part, about 20%, and the remaining 80% is secondary, although it is the majority, so it is also called the 28 th rule.
The 28 Law explains why 80% of the company's benefits are created by 20% of customers.
Other crm theories include funnel theory and long tail theory. Please keep asking questions.
What is the 28 law? Valledo's Law (also known as the Law of 28) was discovered by the Italian economist Valledo at the end of 65438 and the beginning of the 20th century. He believes that in any group of things, the most important thing only accounts for a small part, about 20%, and the remaining 80% is secondary, although it is the majority, so it is also called the 28 th Law.
The "28 Law" exists widely in life. 80% of business sales come from 20% of goods, and 80% of business income is created by 20% of customers; In sales companies, 20% of salesmen bring back 80% of new business, and so on; The "February 28th phenomenon" is as common as the "golden section".
Misunderstanding of Insurance Company Management —— Phenomenon of "Down 28"
We usually use 80% of our energy to do things that will only achieve 20% results. At present, the ratio of "operation" to "management" in domestic enterprise management is generally 8: 2, while that in developed countries is 2: 8. In the operation of insurance companies, 80% of employees are in logistics, while 20% are in the front line; The formulation of policies and the introduction of measures often consider the opinions and interests of the majority of people accounting for 80%, rather than the laws of the market; Spend 80% time dealing with daily work, and 20% time doing 80% important things at work; In team management, most people in the middle 80% are considered, while the most prominent and backward people are ignored. In fact, it is best to spend 80% of their energy on management. In view of the high mobility of agents, companies are discussing how to increase the retention rate from 20% to 80%, and so far no company has succeeded; In the case of business promotion, it is not uncommon to see how to improve the performance of 80% people, improve the overall level, and put an end to the phenomenon of one-sided business and leading by stars, which often ignores the most efficient 20% people. There are many phenomena that violate the "28 Law".
Application of "28 Law" in Insurance Management
The Application of 1 and "28 Law" in Insurance Target Management and Time Management
People with different management levels and positions, no matter how different the content, have their own work goals and priorities. We must be clear about our goals, grasp the key points, make good choices, and concentrate on what we should do. Bosses spend more than 80% of their time and energy on considering business objectives, development direction, planning and decision-making, while business personnel must spend 80% of their energy on finding customers, doing the right thing first, and then doing the right thing. In terms of time management, we must spend 20% of our prime time on important things, and waste time on garbage disposal. Therefore, in life, we should really find out the factors that affect work efficiency, so that we only need to spend 20% of our time doing the important things that account for 80% of our daily life, really give full play to our advantages and easily achieve our goals.
2. The application of the "28 Law" in the retention rate and incentive of insurance agents.
The mobility of insurance agents is very high, and the retention rate is also "28", which requires us to find the right person when adding staff and selecting people, and then we can do the right thing. In order to improve service quality and productivity, we must find excellent talents at the beginning. Leaving 20% of the "right" people will reduce your operating costs and improve your work efficiency. Because excellent people make fewer mistakes, they can make your business more efficient, that is, productive. Even if you pay more, it is worth it, because you make yourself more efficient. If you find the right 20% people, it is possible that the retention rate will reach 80%.
3. The application of "28 Law" in personnel management
Insurance companies, like other sales companies, have 20% exhibitors selling 80% new insurance policies, and the phenomenon of one-sided business and stars leading the way can be seen everywhere. As long as we pay a little attention, whether it is a big team or a small team, the 228 phenomenon is everywhere. Therefore, insurance companies must pay special attention to the retention, further growth and influence of excellent salespeople on their colleagues. From the perspective of labor cost, these people have the lowest labor cost and the highest productivity. These 20% personnel are the vanguard, leaders and role models. Their growth speed will affect the growth speed of the whole team, and their pace of progress plays a decisive role in the whole team. Paying attention to this efficient group, insurance companies will get higher efficiency and benefit.
4. Application of "28 Law" in customer management
Insurance marketing is located in the fierce competition and the specific business environment of "supply exceeds demand", and it needs to find its own target customer base to avoid duplication and ineffective waste of marketing resources. From the beginning of your marketing, you should try to find the "right" customers, know how to choose customers, and find ways to "lock" them. Use 80% of your energy to find 20% of your own customers, and then use 80% of your services to satisfy these 20% people. For an insurance company or an insurance exhibitor, almost all of them are faced with such a phenomenon: 80% of their business comes from 20% of their customers. Insurance companies must pay special attention to these 20% major customers and key customer groups, and serve, consolidate and develop these 20% customers with 80% energy. They will win 80% of the target business for us. Under the premise of retaining old customers, the company should follow the law that "20% of big customers generate 80% of business income", set up a big customer department to directly serve these 20% of the best customers, provide VIP-style services through various ways, retain them, improve their loyalty, and then develop itself and improve economic benefits. Keeping this 20% high-quality customer base means keeping half of the business.
Valledo's Law (also known as the 28 th Law) has also been translated into "Pareto Law" in some places.
It was discovered by the Italian economist Pareto at the end of 19 and the beginning of the 20th century.
He believes that in any group of things, the most important thing only accounts for a small part, about 20%, and the remaining 80% is secondary, although it is the majority, so it is also called the 28 th Law. The most popular saying is: "80% revenue comes from 20% customers." Also known as the 20/80 rule.
"Most of them can only have a little impact. A few, they have a significant influence. "
82 phenomena in real life:
The "28 Law" exists widely in life. 80% of business sales come from 20% of goods, and 80% of business income is created by 20% of customers;
In a sales company, 20% of the salesmen brought back 80% of the new business.
20% people own 80% of the total social wealth, and 80% people own 20% of the total social wealth. In our daily life, only 20% of our time is spent doing something meaningful, which can improve our quality of life. Another 80% of the time is a waste of time and energy. In the company, 20% of employees generate 80% of the company's benefits. We usually use 80% of our energy to do things that will only achieve 20% results. At present, "management" and "operation" in the management of domestic enterprises.
The key idea is "most people, they can only have a little impact." A few, they have a great and significant influence. "Therefore, when allocating resources, we should allocate them according to their importance, with the focus on achieving 20% to have the best impact on the whole world.
Law of Eighty-two-Plato's Law of Eighty-two Plato proposed that "a few key factors" and "a large number of subtle factors" should be distinguished by frequency distribution technology after fish bone diagram analysis and data collection.
This analysis method was initiated by the economist "Verfadu Plato" in the19th century. The purpose is to reorganize a large amount of data into a meaningful Plato diagram, so as to point out the causes of the problem and the priority relationship. Let's call it "Plato's analysis method".
The idea behind Plato's analysis is to arrange the data in order, which is generally displayed in Plato's table. Plato's analysis, like a bar chart, shows distribution, but the difference is that the arrangement of bars is from more to less. Plato used cumulative links to represent the total percentage of straight bars, which accumulated from left to right.
The well-known "82 Law" is a good example of Plato's analysis. Although the ratio of 82 is not absolute, some key digital modules can be obtained through data analysis, which can help us find the development law and priority relationship. So Plato's watch can help us find a solution to the problem.
In real life, there are indeed many cases that prove the regularity and rationality of the existence of the 8: 2 law intentionally or unintentionally.
Management scientists believe that 80% of the business of an enterprise often comes from 20% customers, and the remaining 20% comes from 80% customers.
Economists believe that 20% of people own 80% of the world's wealth, and 20% of the wealth can only be shared by 80% of people.
Psychologists believe that 20% people have 80% wisdom, and they lead 80% people and promote the development of society.
Energy experts believe that using 20% high-quality resources can produce 80% benefits. The remaining 80% energy can only produce 20% benefit.
Sociologists believe that only about 20% of people can achieve 80% of their wishes in their life, while 80% can only achieve 20% of their wishes.
Securities analysts believe that only about 20% of the shareholders have enjoyed 80% of the profits in the bull market, and the remaining 80% of the shareholders can only look at the ocean and sigh in the bear market.
Department leaders also believe that 20% of people are doing 80% of the work, 80% of people are doing 20% of the work at leisure, and so on.
But in the real society, the happy things are always in the 20% with a small base, and the depressing things are often in 80% of the things. How unreasonable and unfair!
I often get angry because I am on the wrong team. When I want to be 20%, I am often 80%, but when I finally become 80%, I just can't do it! Why are you busy all day without rest? Why is it always in the season of endless entrepreneurship and hard harvest? Why not have your own leisure life? Why can't you have a rest and relax in your busy schedule? A lot of why, let me puzzled.
Confused, I suddenly remembered the pen name of a friend on the "Tea Fragrance" website: "I often think about one or two". Perhaps my friend who "often thinks about one or two things" feels the same way about the "82 Law" and realizes that "nine times out of ten, thinking about one or two things is enough!" . "I often think about one or two things" has inadvertently revealed that unhappiness is the bottom of life. At this time, we should lower the low, but with a low mentality and low advantages, we can make good relations, constantly reflect on ourselves, sum up the past and make a comeback; If you can't calm down when you are at the bottom, and you are afraid that others will look down on you, you must put on an illusion to dress up and cover it up, and the result is counterproductive and confused. In fact, even when people are proud of their success, they should keep calm and keep a low profile. No matter whether you are a person or doing things, you can make fewer enemies and make more friends, reduce resistance and keep the momentum of continuous development. Only by facing up to the bleak life can we really live. Dare to face up to life and always keep a low-key and relieved attitude, in order to live freely and find a little bit of good pleasure in nine cases out of ten. From this point of view, my friend seems to have seen through the world and realized the true meaning of life. He often thinks a little and can put it down and face life with a smile!
This philosophical thought of "thinking a little often and laughing at life" may be another explanation and enlightenment from the "82 Law"! Law of Eighty-two-About Law of Eighty-two As for Law of Eighty-two, I think it is exactly the same as ABC's law, reflecting an essential phenomenon of * * *. Different things have different functions and different positions. (Note: This will be regarded as the principle below)
It is also a special form of Lorectz curve. Choose a point in this curve.
The coordinates of this point are (0.2, 0.8).
When we explain the Law of 82, most of them have a little influence, and a few have a great and significant influence. Numerically, 20 is 80% and 80 is 20%.
In fact, it can be said that 70% got 30%, and 30% got 70%.
It can even be asymmetrical, with 30% taking 60% and 70% taking 40%.
This "principle" can also be expressed.
Why choose 82 instead of 73 or 9 1?
Probably because 82 is closer to this difference.
If you choose seven or three, the difference is =49 divided by 9, which is probably a little more than five times. Not enough to express differences.
However, the multiple of 8 1 divided by 199 1 year 1, 9 1 is too large. It may be more vivid if it is expressed graphically.
In fact, if Law 82 is expressed in the form of a function, it will pass through three points.
Starting point: (0,0)
Endpoint: (1, 1)
Add this most important point; (0.2,0.8)
If it is 9 1 rule or 73 rule, this point is (0. 1, 0.9), (0.3, 0.7).
Figure 1 82 Law
For Lorenz curve, the well-known application is Gini coefficient, which is used to express the gap between the rich and the poor in a country. In my understanding, the 82 rule should be embodied in two areas (or levels).
First, it takes only 20% effort to give and harvest 80% knowledge, and the remaining 20% requires 80% effort.
This can be seen from the exam to some extent. Eighty points is easy, but it's getting harder and harder to go up every point.
Why? I think, to put it bluntly, the attributes (difficulty) of these knowledge are different. Some knowledge is understandable and easy to master, while others are not.
This also shows that if you just want to know a certain industry, it should not be difficult. You can master more content with a little effort, but it is quite difficult to become a professional.
It should be said that the vast majority of people are such people. In order to gain 80% knowledge, they can make 20% efforts, and then what? Then it's over.
This matter, unusual, unusual.
By the same token,
With 20% efforts, an enterprise can learn 80% of the benchmark, and developing countries can also learn 80% of the developed countries by biting their teeth.
However, it is only similar in shape but not in spirit. Hardware is easy to learn, high-rise building is easy to build, and software is difficult to do.
At the same time, we should realize that it is the remaining 20% that determines the role of 80%, that is, it plays a decisive role in whether the major is developed, and for these excellent enterprises and developed countries, they have also made 80% efforts for this 20%. Another area is distribution.
Needless to say, I believe everyone will understand the usual distribution of wealth.
And teachers spend 80% of their energy on 20% of people, which is what we have been seeing since we came here.
Something is being experienced.
20% people got 80% Offer of good jobs, and the remaining 80% people only left 20% good jobs.
Of course, in the days to come, we will see more such examples.
20% of enterprises get 80% of profits.
20% employees get 80% salary.
…
What is the "28 Law"? 28 law, also known as 80/20 law, Pareto law (law), also known as Balet law, the law of least effort, the principle of imbalance, etc. , widely used in sociology and enterprise management.
The 80/20 rule, which arranges priorities according to the importance of things, is based on the principle of "the important minority, the trivial majority". This principle was put forward by Italian economist and sociologist Vivredo Pareto at the end of19th century and the beginning of 20th century.
Its main idea is: in any particular group, important factors usually account for only a few, while unimportant factors account for the majority, so as long as the important few factors can be controlled, the overall nature can be controlled.
28 law, also known as 80/20 law, Pareto law (law), also known as Balet's law, the law of least effort, the principle of imbalance, etc. , widely used in sociology and enterprise management.
The 80/20 analysis method is used to test the relationship between two groups of similar data and change the relationship they describe. One of the main purposes is to find out the key reason of this relationship-20% input will produce 80% output, and reduce resource consumption while achieving the best performance.
If 20% beer drinkers drink 70% beer, then these people should be the objects that beer manufacturers should pay attention to. Try to get these 20% people to buy it, and it is best to further increase their beer consumption. For practical reasons, beer manufacturers may ignore the remaining 80% people who drink beer, because their consumption only accounts for 30%.
Similarly, when a company finds that 80% of its profits come from 20% of its customers, it should try to make those 20% of its customers willing to expand cooperation with it. This is not only easier than distributing attention to all customers equally, but also more worthwhile. Furthermore, if a company finds that 80% of its profits come from 20% of its products, it should make every effort to sell those products with high profits.
The second main purpose of 80/20 analysis method is to improve the production situation of 80% input and only 20% output, so that it can play an effective role.
Different from linear thinking, we should systematically and cautiously apply the 80/20 analysis method, because linear thinking will lead to misunderstanding and abuse of the 80/20 principle. "Don't think that a variable is the key easily, because others will pay attention to it ... this is linear thinking. The most valuable insights given by the 80/20 analysis method always test the nonlinear relationship neglected by others. "
What is the "28 Law"? There is a recognized corporate rule in the world, which is called "Mattel Rule", also known as "28 Rule". Its basic contents are as follows:
The first is the "28 Management Law". Enterprises mainly manage 20% of the backbone, and then use 20% of the minority to drive 80% of the employees to improve the efficiency of enterprises. The second is the "28 Decision Law". Grasp the most critical problems in the general problems of enterprises and make decisions to achieve the effect of sweeping the outline. The third is the "28 Financing Law". Managers should invest limited funds in key projects, so as to continuously optimize capital investment and improve the efficiency of capital use. The fourth is the "28 th Marketing Law". Operators should seize 20% of key commodities and key users, penetrate marketing, and take the lead and move the whole body.
In short, the "28 Law" requires managers not to "scratch their beards and eyebrows" in their work, but to grasp key personnel, key links, key users, key projects and key positions.
I remember when I was in school, our economics teacher was very excited when he talked about the "28 Law". She is especially angry at the accumulation of wealth by the rich. I didn't really understand it then. Now working in the unit is equivalent to mixing in the society for several years, and I gradually understand that it is helpless for wealth to tilt towards the rich, so it doesn't matter. In fact, the "28 law" does not necessarily refer to the relationship between two and eight. In my understanding, it is a relationship in which the status of the minority and the majority are exchanged and exist stably. For example, about 80% of the wealth in the world is in the hands of 20% people. In other words, 80% of the world's poor have only 20% of the wealth. At present, it is common that the "28 Law" is distorted and redefined (I personally understand). In the modern society that advocates "quantification", the concepts of two and eight have been defined quite concretely, such as the so-called "28 management law". I think this way of understanding the "28 Law" has distorted the original intention of Bayedo at that time. So please don't laugh at my ignorance My understanding of the "28 Law" only stayed in the research project of Baledo at that time, that is, about 80% of the world's wealth was in the hands of 20% people. In other words, 80% of the world's poor have only 20% of the wealth.