"Zero Time" provides a brand-new space for fragmented dialogue and communication for individuals, and Weibo has opened an era of high-speed information flow.
Now the pace of social operation and people's life is getting faster and faster, and the speed of information flow is getting faster and faster. Fragmented content is more suitable for reading than long expression, and the content in Weibo is more suitable for the needs of the times. Weibo fully meets the rapidly rising personal expression and communication needs of people in the modern fast-paced and high-pressure society.
The asymmetric interpersonal relationship between Weibo's attention and attention, combined with the unique broadcast information flow mode, brings people a brand-new way of communication. Within 140 Chinese characters, users are more willing to record and share ideas, publish new things, publish new ideas and publish new emotions, instead of editing a title and publishing an article about a single emotion and inspiration.
The appearance of Weibo is actually a manifestation that the Internet is more deeply rooted in people's hearts in the Internet age. Weibo provides a brand-new communication tool, which is a media tool between interpersonal dialogue and interaction and broadcasting.
2.？ Realize the reorganization of massive information
Through the personalized customization and forwarding function of information sources, Weibo has given the decision-making power of information organization and transmission link to individuals, and has also formulated a new order of information flow, realizing the reorganization of massive information.
First of all, everyone can develop personalized information sources. Everyone's demand for information is personalized. Massive information will really increase the cost of finding useful information. Weibo's attention function helps people to make their own personalized information sources. Although the total amount of information has increased, individuals have independently reorganized themselves in the vast amount of information.
Secondly, forwarding realizes the reorganization and value-added of massive information. Weibo gives the decision-making power of information organization and dissemination links to individuals through forwarding function. One of the measures of Weibo's information dissemination ability is the number of forwarding, which determines the length of information dissemination links. Weibo realizes the reorganization of massive information by forwarding, and realizes the value-added effect of information in the process of forwarding.
3.？ Fragmented information can be aggregated into new discourse power.
Although the information in Weibo is fragmented and scattered, there is a lot of useless information, which easily leads to information flooding. However, once these individual words are associated with an event that everyone is concerned about, the information maker becomes a witness, insider, experiencer and evaluator.
When a large number of pieces of information are concentrated under a theme, they may converge into an event stream/an idea stream, which will become a hot topic after a lot of accumulation, thus producing a new type of discourse power. This right to speak emphasizes restoring the truth.
"Event flow" is a dialogue in which many people participate. Participants are scattered all over the world. There are witnesses, analysts, and people who provide background or support knowledge. When information, opinions and knowledge come together, it has the power to restore the truth.
There is no "headline news" in Weibo, only a stream of breaking news, and a large number of the same news keywords make this topic a focus topic. In addition, Weibo's fragmented and discrete information mostly contains emotional elements added by users, which can be extracted and aggregated to track a topic, and sometimes people's overall emotions on a topic can be found.
Generally speaking, Weibo provides us with a channel to get all kinds of information, which enables us to get all kinds of information we are interested in quickly and conveniently.
1. Weibo, referred to as Weibo for short, is a kind of blog, which is a broadcast social network platform for sharing short real-time information through attention mechanism. Weibo is a platform for information sharing, dissemination and acquisition based on user relationship. Users can establish personal communities through various clients such as WEB and WAP, and update information with 140 words (including punctuation) to realize instant sharing. Weibo's attention mechanism can be divided into one-way and two-way ways. ?
2. As a platform for sharing and communication, Weibo pays more attention to timeliness and randomness. Weibo can better express his thoughts and latest trends all the time, while the blog focuses on combing what he has seen, heard and felt in a period of time. Weibo gave birth to the novel genre of micro-fiction. On the evening of March 27th, 20 14, Sina Weibo, which stood out in the domestic Weibo field, announced that it had changed its name to "Weibo" and launched a new LOGO, and the color of Sina gradually faded.
3. Weibo includes Sina Weibo, Tencent Weibo, Netease Weibo, Sohu Weibo, etc. Unless otherwise specified, Weibo refers to Sina Weibo. 2065438+200865438+1On October 27th, Sina Weibo was interviewed for violating laws and regulations.