Samsung Group, formerly known as Samsung Chamber of Commerce, was founded in 1938. Mainly engaged in the export of dried fish and fruits, which is a typical small business. Let's talk about the story of how Samsung changed from sparrow to phoenix in the field of semiconductor storage. Li Bingzhe felt insulted. Many people think that Samsung Semiconductor started in the era of Lee Kun-hee, but it actually started with his father Li Bingzhe (founder of Samsung).
Samsung was originally a grocery store selling dried fish, but by 1970, Li Bingzhe had turned Samsung into a home appliance company, producing household appliances such as refrigerators and televisions, which looked very upscale. But three years later, Samsung's high-end business is not good. Because the semiconductors needed by Samsung's household appliances were purchased from Japanese companies, the global oil crisis broke out in 1973, and the Japanese were very stingy with Samsung and did not supply semiconductors. As a result, Samsung's TV and refrigerator had to stop production.
Samsung's involvement in semiconductors began at the earliest, and NEC's refusal made lijian determined to enter semiconductors. The business of home appliances is good because the semiconductor production is stopped and the Japanese don't sell it. Li Bingzhe felt insulted (personally, being in a bad mood because he didn't make money was also one of the reasons). However, Li Bingzhe also has two brushes to turn the grocery store into a formal big company. He found that at that time, Japan began to adjust its industrial policies nationwide, from heavy industries such as steel, cement and shipbuilding to high-tech emerging industries such as semiconductors, computers and new materials.
With a keen sense of smell, Comrade Li Bingzhe immediately smelled the smell of money. Based on the principle that "you can make money and I can make money", he decided that Samsung should also be a tall semiconductor. Li Bingzhe found a good friend, President of NEC, and proposed to study semiconductor technology. Li Bingzhe felt insulted again. Comrade Li did this for a reason: it takes a thousand days to make friends, and it is time to test friendship. He forgot the old adage of "business is business" and "settling accounts with his brother", and fell out with the boat of friendship of NEC President, and immediately turned against him.
President of NEC said: Li Ge, you can borrow money, but you can't borrow technology! So, Li Bingzhe felt insulted again, which was the biggest insult in his life. After returning, he gave a dead order to Samsung management: "Be sure to surpass NEC!" But determination belongs to determination, and how to let go is the most important thing.
Samsung set up a special working group at 1982. After six months of information collection and analysis, the most important thing is to find Korean engineers and scientists working in American semiconductor enterprises and universities to help study the market and determine technology suppliers. They successfully found Micron Technology, which was mired in losses and willing to sell technology, and bought 64K.
Technical license for DRAM chip design.
Since then, Samsung has entered the circle of semiconductor friends. However, in this circle, Samsung has been a small follower for almost 10 years. By 1992, Samsung was tired of being a soldier and wanted to challenge the production of 256MB DRAM. At that time, the world had not produced such large-capacity equipment. Samsung invested 654.38+07 billion won, spent two years developing equipment, and developed the corresponding design and process production technology. 1In August, 994, Samsung launched 256MB in the world.
DRAM is ahead of Japan and America.
Samsung Semiconductor achieved the goal of surpassing its rivals in the hands of Lee Kun-hee. Later, everyone became familiar with the story. Samsung took the lead and surpassed its opponents one after another. Japanese semiconductor companies gradually retired from the position of the boss, and a large number of Japanese semiconductor companies began to embark on the declining life of selling their property. To sum up briefly, Samsung's secret of turning sparrows into phoenixes in the semiconductor field:
Constantly challenge the industry first, and at the same time formulate supporting measures, including organizational adjustment, business division and detailed implementation plan, set goals beyond the existing capabilities of employees, force managers to have a sense of crisis, and drive work enthusiasm and efficiency; Counter-cyclical tactics, when the industry is depressed, Samsung will increase investment in equipment and process research and development against the trend. When the industry recovers, Samsung can lead competitors to invest in new products early and seize the market; In order to learn technology, I don't care whether the road is wild or not.
The typical way is to find a way (all kinds of postures, as long as you can learn) to learn the technical experience of suppliers, digest and absorb it into your own technology, and then find a way to apply for a patent; Product development has its own set. The usual practice is to buy competitors' products, carefully analyze the gap between Samsung products and competitors, find out the reasons and background of the gap, formulate solutions to the gap, determine the methods of surpassing, and then launch products that surpass competitors.