As a small street noodle shop with an inconspicuous location and only eight tables, the owner Wu Xinli borrowed a smart noodle machine and a WeChat ID to earn 800,000 yuan for himself. Moreover, he bought this noodle shop. The store only lasted a year.
Do you want to know how Wu Xinli runs this noodle shop? This has to start with the store he bought -----
Wu Xinli opened a small restaurant near a community in the High-tech Zone last year, specializing in selling fried noodles, fried rice and other pasta. The main customer groups are office workers in nearby communities and office buildings, as well as nearby small traders. His store is very small, with only eight small tables per day. Each small table can only seat four people. It is very clean and hygienic, without any decoration. The dining table is also the most common wooden table. This is the most ordinary small restaurant, but it is overcrowded every day.
In October 2018, he resigned from a hotel. He wanted a restaurant of his own, so he looked for a shop everywhere. After several days of inquiries, he found that the rent for a shop in a good location was very expensive, and he was in an office building. A nearby shop, more than 80 square meters, has a monthly rent of 40,000 yuan, and requires half a year's rent and a two-month deposit.
Wu Xinli didn’t have much money on hand, and he didn’t dare to buy such a high-priced shop. Near a community, he saw a store for transfer, with an area of ??more than 20 square meters. Because the price was cheap, he I spent a transfer fee of 20,000 yuan and a rent of 60,000 yuan to take over this store.
He thought that as long as his craftsmanship was good, he would not worry about running out of business. However, after taking over, it was not like he imagined that the noodles would be delicious, but the business would be good after a month. It was deserted, not many people came to the store all day.
Wu Xinli is a cheerful and optimistic person. He is also very young and likes to make friends. He often invites friends to the store for dinner at night. For entertainment, he cooks various flavors and unique shapes for his friends. In the meantime, his friend took a photo of the lively dinner party and uploaded it to WeChat Moments, and sent it to WeChat friends, which often led to a lot of interactions, because they are all young people who love to play and often add strangers nearby. Game to see who can add more people.
What Wu Xinli didn’t expect was that these actions would bring him customers.
Three months after opening the restaurant, people kept placing orders through WeChat, some making reservations in advance, and some ordering takeout. Slowly, the popularity of his restaurant gradually increased, which gave Wu Xinli his influence on WeChat. Watch with admiration.
Later, Wu Xinli accepted the suggestion of a friend of his and ran a promotion. That is, he paid 20 yuan to apply for a card, forwarded the event poster to Moments three times, and then he could go to the store and present the card. Drink 50 bottles of beer or drinks.
Subsequently, this activity brought him 1,000 people to apply for cards and add 1,000 friends. Because the store was too small, before lunch time, there was a long queue outside. The customer couldn't wait and asked for a refund and not to eat here.
His store has not been open for half a year, and his income is limited. It is impossible to rent another house and open a store. So, he thought how to solve this problem? After thinking about it all night, I finally came up with a solution. This method is: to give a bowl of bone soup and a bottle of beer to people who don't eat noodles in the store. He prepares disposable tableware and lets customers take away the noodles. If you eat in the store, soup will not be given. If you have a card, you will get a bottle of beer. If you don't have a card, there will be no gift.
As the number of customers increases, he has hired two guys to help. The most important job he does in his spare time every day is to show off his working status and shoot some short videos for everyone to see. Seeing the process of making noodles and stir-frying dishes satisfies customers' curiosity and eliminates their doubts. Although he had no choice but to drop out of school and work, Wu Xinli loved reading and writing.
Wu Xinli’s ability to control words has conquered friends in his circle of friends. As long as you open his WeChat circle of friends, you will feel as if you are watching the documentary "Noodle House on the Tip of the Tongue", the selection of ingredients and the production of each bowl of noodles. The methods are all beautifully interpreted through pictures.
At this time, a friend told him that you are too tired to make noodles by yourself. Now there is a smart noodle machine that only takes 9 seconds from flour to noodles, and the noodles made are so chewy and refreshing. It is smooth and tastes good. I suggest him to learn about the machine, free himself, and think more about how to make 1 million yuan.
Wu Xinli thought about it. He should find a machine to make noodles instead of himself, so that he would have more time to study how to make the noodles more delicious and increase his income. So, he In the evening, he searched for commercial smart noodle machines on the Internet and saw that Shaanxi Daming Puwei Kitchen Equipment Co., Ltd. produced such a machine. After asking relevant questions, he decided to go to Xi'an to inspect and try the machine himself. After the inspection, he bought a smart noodle machine and came back. The manufacturer gave him an e-book called "Passwords for Collecting Money for Event Planning".
After reading the e-book, he was enlightened and enlightened. It turned out that a noodle shop could make a lot of money in this way, so he spent three nights planning activities and following the methods in the e-book to attract customers and establish a business. Relationship, and then launched the recharge of 500 yuan, you can eat noodles for a month, the recharge of 1,000 yuan can eat noodles for half a year, the recharge of 3,000 yuan can eat noodles for a year, those who recharge on the same day can participate in the prize-winning activity of rotating the carousel, and the pointer of the rotating carousel points to 500 yuan. You can get 500 yuan in cash. If the pointer points to 1,000 yuan, you will get 1,000 yuan in cash. If the pointer points to 3,000 yuan, you will get 3,000 yuan in cash. Top up 500 yuan to enjoy one lottery chance. Top up 1,000 yuan to enjoy 2 lottery chances. Top up 3,000 yuan. Enjoy 3 lottery chances.
Since he launched this activity, he received 1.86 million yuan within 20 days and locked in more than 500 members.
After he had money, he purchased a fully automatic cooking machine with three pot heads from Daming Puwei Company. Through testing, he learned about customers’ preferences and came up with 18 dishes that customers liked. So he signed contracts with three food delivery platforms and also started a food delivery business. Now he can earn an average daily turnover of more than 20,000 yuan.
Doing business requires hard work to survive in the competition. He has established a set of methods for managing customers. As time goes by, customers have a pattern of eating. Some are long-term reservations, and some are regular customers. They come at a fixed time, and he also divided the status of customers' dining into those who often come at noon and those who often come at night...
He also made a special spreadsheet to clarify the time patterns of customers. , just like planning the ingredients you need every day, it can sometimes resolve tension at the dinner table.
He also cultivated a large number of regular takeout customers to order food, and his profit in one month increased five times from the previous month.
Most of the people who come to the restaurant to eat are young white-collar workers. They are in a hurry and want to be quick. He prepares the day's ingredients in the morning and freezes them in the refrigerator, and then stir-fries them directly when the guests arrive, which is exactly in line with their fast pace.
On the takeout side, he broadcasts live cooking scenes every day. If the customer's problem can be solved, he will solve it immediately. If it cannot be solved, he will answer the customer as soon as possible and explain the reason. It is a question of service, while products are the core competitiveness. Make every bowl of noodles and every bowl of rice carefully, and marketing is just the icing on the cake, not a timely help. If the food is delicious and marketing helps, you will make money quickly. If the food is not good, no matter how good the marketing is, it cannot solve the problem of customer sources and cannot help you make money.
Wu Xinli also said that restaurants must be clean. No matter how big a restaurant is, once you eat dirty food, you will have a psychological shadow and will definitely not come back again.
Indeed, although his store is not big, it is clean and tidy, and Wu Xinli often posts pictures of himself purchasing ingredients and the process of making them to his circle of friends. The ingredients he chooses are all purchased at the vegetable market. They are absolutely made from real materials and will not cut corners to ensure food safety.
In Wu Xinli’s view, conscience is the balance in one’s heart between conscience and economic interests. ?
Everyone can open a restaurant. Not just anyone who opens a restaurant can get a steady stream of customers. His noodles have developed his own style. After everyone comes, they find it delicious and they will come often. ?
, and will also bring friends.
This is his successful experience. No wonder, one of his small restaurants earned a net profit of more than 800,000 yuan in one year.