Some institutions have conducted statistics and research on LGBT groups, and it is generally known that gay people account for about 5% of the whole population. The Financial Times 20 13 reported that the number of LGBT groups in Asia exceeded 200 million and their purchasing power reached 800 billion US dollars. From a global perspective, the number of this group exceeds 400 million, and the purchasing power is as high as 3 trillion US dollars.
The lesbian community has great market potential in China: as China is still a "virgin land" and China has a huge population base, the gay population in China is conservatively estimated at 70 million, with more than 40 million potential users. Among them, there are more than 40 million comrades and more than 20 million lesbians.
Compared with heterosexuals, LGBT people have less family burden and higher requirements for quality of life, and will invest a lot of money in entertainment, fitness, tourism, clothing and so on.
As early as July 20 13, Liao, the founder of letv, contacted famous angel investors. Before this project was formed, Xue Manzi expressed his great interest in this project. "This young man is good, you should go home first today", and he has a strong desire to invest.
Unfortunately, in August, a "famous" storm at that time sent Xue Manzi to prison. It was not until he was released from prison, in June, 2065438+2004+0 1, that Liao got millions of pre-A investments. During Xue Manzi's imprisonment, Lala Park was preempted by Wang Zhongping, a well-known angel investor in Guangdong, and his team in June 20 14.
In terms of social applications, social apps such as Ledo, Lala Park and the L are the main gathering places for lesbian people. L, with a global target of 200 million users, has taken the lead in opening up online celebrity economy (e-commerce, live broadcast, brokerage and other services), gay film and television cultural resources, and delivering content and idols to the mass female market!
L is the world's largest lesbian social application, known as the lesbian version of Facebook, and is currently raising funds in a crowdfunding house, led by Wang Zhongping, a well-known angel investor.
There is still a lot of room for LGBT people's business, and their main needs are social interaction, shopping guide and O2O. In fact, we can regard this market as a vertical field. In the vertical fields such as mother and baby, the elderly are divided according to a certain stage of life, and this division can run through a longer time.
Zhonglu has invested in adult products and remote adult products, and can also combine with friends and even create new hardware products. In the future, LGBT people will bring unlimited imagination to the business world.