1. advertising language: such as "follow us and get the latest product information" or "join our live broadcast room and enjoy unlimited fun".
2. Theme tags: For example, "Fashion Wear", "Gourmet Cooking" and "Travel Adventure" can help viewers to understand the theme and content of the live broadcast faster.
3. Character introduction: For example, "The live broadcast room of anchor Xiao Zhang" or "Our anchor is a senior fashionista from new york".
4. Activity tips: For example, "There is a lucky draw in the live broadcast room this week, so please pay attention" or "There is an exclusive discount in the live broadcast room tomorrow, so don't miss it".
5. Corporate culture: such as company name, brand slogan or slogan, can show the company's image and brand value.
In short, the background text of the live broadcast room should be concise, instructive and attractive, which can attract the attention of the audience and improve the interactivity and participation of the live broadcast room.