Watermelon live video content is more and wider, such as games, music, daily life, outdoor and so on, with wider scope and wider audience. Wechat has a large number of users, and young people generally have their favorite platforms when watching live broadcasts. There should be relatively few young people watching WeChat live broadcast. On the contrary, many middle-aged and elderly people have never seen the live broadcast. The purpose of WeChat's live broadcast must be to attract these users and have their own viewing groups.

The new anchor chooses the live broadcast platform mainly according to the style of the content he intends to broadcast live and the main audience he wants to face. Choosing a live broadcast platform according to your audience makes it easier to attract more target audiences.