Although "Speak" has just been launched, its popularity has even reached the point where people are empty. Many consumers have given up the traditional way of talking and chose "talking" as their communication tool. Some insiders said: "Let's talk", a completely free communication mode, first captures the most eager demand of the general public-free calls, so it can gain super popularity in an instant! Let consumers flock to it.
Communication business segmentation, come on, make "free phone" no longer a daydream!
In the past, "free phone" was a daydream. In particular, many modern people complain that their telephone bills are too high, and the situation that traditional operators outshine others makes consumers complain. In recent years, the VoIP industry in China has begun to show off, among which QQ and other chat software have stripped off the short message service of traditional operators, and traditional operators are facing reform!
Naturally, it is not as beautiful as colorful! Communication business segmentation is the inevitable direction of industry development! Because for traditional operators, they have monopolized the communication industry for a long time, and the development of high technology has not allowed this situation to develop. The emergence of excellent communication software makes it impossible for traditional operators to cover everything. As far as the current situation in China is concerned, it is unrealistic to take care of any mode of communication.
Bulls, operators are willing but unable!
A staff member of Speak pointed out: The subdivision of communication business is a happy event for the communication industry in China, which is a great test for operators. If operators want to get involved in all communication services, they will be unable to do so! Multi-head consideration can only make every communication service not conform to the user's habits. In fact, SMS, telephone, Internet traffic and other businesses in the communication industry belong to different branches. Although they are all communication services, they need different technical levels to support them. Only by refining each branch can we bring greater benefits to users.
Career makes life easier, just like "speaking" only focuses on voice communication business. It is because of concentration that you can make completely free calls! Now some VoIP phones on the market have just made achievements and started to set foot in SMS and video communication services. They are technically difficult, and their products can't meet the needs of consumers. In the end, I can only lose my wife and lose my soldiers!
The popularity is bursting, and the changes in communication data have caused panic among competitors.
The application characteristics of Shuo are very obvious, because it doesn't need both parties to install financial software or even telephone software, and it pays attention to the inner feelings of users. Citizens can register a "Speak" account on the official website of Speak, and then they can call any local mobile phone number in Shenzhen for free. Its online dialing is completely free, and these innovations have accelerated the development of the VoIP industry to a certain extent. In recent years, with the popularity of smart phones and the emergence of communication applications such as WeChat, people have a new view on the communication industry, and traditional communication operators have fallen into a dilemma of transformation. A person in charge of Speak, the first toll-free telephone operator in China, said that this is a great challenge to China's traditional communication industry and an encouragement to non-governmental communication. "Our goal is not as simple as doing a good job in consumer communication services, but more importantly, providing more concessions to consumers". The person in charge said.
Policy support, information consumption development is imperative!
On July 12, the the State Council executive meeting put forward the grand strategy of "promoting information consumption, stimulating domestic effective demand and promoting economic transformation", and it is very important to promote information consumption in this process, in which the most important role is the operator. Providing communication services anytime and anywhere for information consumption is the responsibility of every communication operator, and it is also a prerequisite for the rapid development of information industry in China. In promoting information consumption, operators shoulder a great mission.
Communication operators bring forth new ideas, and VoIP leads the low-cost communication mode.
Domestic high-quality communication software has been continuously introduced, among which there are many high-quality calling software that can call all over the country for 70 cents. The biggest advantage of VoIP is that it eliminates long-distance and roaming. In the past, VoIP technology was not mature enough to display the real phone number, but now several well-known brands, led by Le Hu VoIP, have realized the service of displaying the real number of incoming calls, making it more convenient for users to dial through VoIP.
The unique advantage comes from "speaking".
As a new thing that is different from traditional VoIP and voice calling software, "Speak" won the love of the general public as soon as it appeared. So what are its advantages? The author believes that for "talking", it is really different from traditional communication operators because it adopts the operation mode of completely free calling.
"Go" VS traditional telephone: Go, charge with 0! Both parties do not have to pay any fees for their own call process.
"Speak" VS calling application software: The appearance of apps such as WeChat makes calling possible. The way of calling does not need to pay any communication fees, but it also has disadvantages in the use process, because WeChat requires both parties to install software to realize communication, but for people in reality, the coverage of apps such as WeChat is still not wide enough, so many times it is impossible to make calls with WeChat. For the bar, there is no need to worry about this problem at all. The way of online dialing lets you get rid of this embarrassment. You can dial as long as you enter the dialing interface, and you don't need to install APP application software on both sides.
Starting from the customer value, communication can also achieve zero bills.
How to promote information consumption? The person in charge of Speak, the first toll-free telephone operator in China, said that in order to really promote information consumption in China, the most important thing is to start from customer perception and make information consumers feel convenient in the process of communication.
As the first toll-free telephone operator in China, "Speak" has been committed to the construction of toll-free telephones. In recent years, although many high-quality VoIP brands have emerged, there are only a handful of truly free calling software, especially in China. For consumers, I hope their communication charges can be reduced, because now communication charges have become a more important part of many consumers' daily expenses. If you can reduce your communication charges, you can also reduce a lot of expenses, so citizens have a great desire for free telephones. 2 1 century is the era of rapid development of the internet, and the network society has changed the traditional way of life. At a time when all kinds of social software are emerging one after another and online dating is close to flooding, a free social software called "Speak" VoIP has emerged quietly and won the praise of the majority of netizens at an irreversible speed.
Social software plays an irreplaceable role in people's lives, and various social software are constantly emerging: QQ, WeChat, Yixin, Mi Chat, Mo Mo and so on. It has become a well-known social platform, and as the first voice free platform in China, it has also been widely welcomed by consumers and gradually become one of the most popular online social platforms. Compared with traditional social software, what are the advantages of "speaking" VoIP? What are the disadvantages? Let's take a look at why the new star of this social platform "Speak" can press all kinds of social software in a short time to get praise from netizens!
There is no need for both parties to install, and the call is not blocked anytime and anywhere.
Traditional social software needs to be installed by both parties. If either party is not installed, communication cannot be achieved. Take WeChat, a well-known social platform in China, which has become one of the most popular social software on the Internet. However, most people who use WeChat are the younger generation born in 1980s and 1990s. Even if the coverage is very wide, they will often face the embarrassment that the other party is not the user of the software. Let's just say that VoIP has completely broken this barrier! Please, there's no need to pretend. You can dial online for free through the Internet. You can call mobile phone numbers all over the country at will, which can be used by both parties, without * * *, and the call is not blocked anytime and anywhere.
Without the "free coat", the real free call mode is the most reliable.
Let's talk about it The biggest advantage of VoIP is that it can provide completely free communication, but for many social platforms, it can't realize the free process. Although social software has voice intercom, it still needs to pay a certain amount of traffic. As far as the authoritative data shows, the traffic fee has exceeded the traditional voice fee! This also shows that social software has unconsciously increased the burden of modern people's telephone bills. This kind of social software is covered with a "free coat", but its free coat is wrapped in a huge traffic fee! Let's talk about it Internet phone calls are made online, and there is no need to pay traffic charges at all.
Go ahead, dedicated browser, first-class call quality assurance.
When consumers use social software for voice intercom, they often find that "the sound quality is not very clear", especially when the cell phone signal is poor, they may not be able to hear each other clearly, so this is also a huge problem that puzzles the majority of social software lovers.
Let's start with VoIP, Google's only partner in this field in China. It adopts the most advanced voice calling technology in the world to ensure the quality of users' calls. In order to improve the user's call experience, it invested a huge sum of money to build a dedicated browser for VoIP, providing users with first-class call quality assurance. Many netizens said that its call quality is no different from that of traditional telephones, and it was well received. Internet is a battlefield without smoke. In recent years, all kinds of wars have never stopped. The competition among e-commerce, mobile software market and information market ... Among them, the competition among e-commerce has always been the highlight of the Internet, and the price war between JD.COM Mall and Suning and Gome is the most well known. This war set off an unprecedented price war, which was embarrassing for a while; The competition in the mobile phone software market is the most wonderful existence, while the competition in the information market is the most unexpected!
For a long time, the three major domestic operators have been making changes for each other. China Mobile, China Telecom and China Unicom have been fighting for decades, only to find that their biggest competitors are not each other, but social software. The launch of various social software has made operators unexpected. The appearance of software such as WeChat has greatly weakened the information services of operators, and the appearance of VoIP has impacted the voice services that operators have always been proud of.
In fact, the mobile social market has never been calm. Ali worked hard for Tencent, investing in mobile social software such as Momo, constantly exploring new changes, and investing in Sina Weibo and Tao Wei. At the same time, Ali also invested 6.5438+million yuan to build a "network" in an attempt to challenge Tencent; Tencent did not show weakness and began to get involved in mobile e-commerce. Recently, the timely payment function launched by WeChat is even more embarrassing. The emergence of mobile applications such as App Bao has become a threat to Ali, and the erosion of Tencent WeChat on the mobile e-commerce market is also a challenge that Tencent poses to Ali in the e-commerce market.
Undoubtedly, Tencent, as a big tree in the mobile social market, is now unshakable, and both WeChat and mobile QQ are unshakable. In this huge market, there are many similar products, among which VoIP is a very special product. Both VoIP and social software are impacting traditional communication, which forces traditional operators to make changes. Take the rookie in the VoIP industry as an example, the software provides consumers with a completely free policy, that is, consumers can make calls directly from the webpage without paying any fees and installing any software, which largely satisfies consumers' yearning for free calls.
Let's talk about the free temptation of the big show. This temptation attracts more and more people to pay attention to VoIP, and the high telephone charges of traditional operators make many consumers unwilling to bear it. It can be said that the emergence of excellent VoIP such as Let's talk makes the competition in the Internet communication market more intense. However, we find that consumers are the ultimate beneficiaries of this huge competition in the Internet market. Fierce competition forces operators to improve their services and reduce prices. Benign competition on the Internet will change the communication market and bring more favorable services to consumers. Domestic 3G network coverage is mature, and the arrival of the 4G era makes the network environment better and better. The major OTT application operators operating in the network environment are trying to improve their services and try to share a piece of it. Some experts pointed out that after the issuance of 4G licenses, it is a huge challenge for Internet operators and the traditional three major operators.
According to statistics, nearly 30% of mobile Internet users in China have started to use VoIP for communication, and the number of VoIP users has increased by 10 times in recent years! However, this does not mean that all domestic VoIP operators will definitely win. In fact, the competition of OTT applications has intensified in recent years, and many private capital operators complain that they cannot face such a fierce market environment.
VoIP is a special industry of OTT application, which has developed rapidly in recent years. The reason why VoIP is welcomed by consumers is mainly based on its two advantages. The first is that the tariff is relatively low, and the second is that the user experience is relatively rich. Let's take domestic well-known VoIP brands as an example. At present, we have launched a free mode, through which users can realize nationwide free communication without time limit; At the same time, a variety of service methods have been opened, and a large number of popular application functions based on the network, such as chat rooms, will be launched in the near future. These diversified services quickly made Speak the first choice for young users.
Facing the accumulated market competition, the development team of VoIP said that the fierce competition in the Internet communication market is actually a kind of power and pressure for the existing operators, which will subtly promote the progress of Internet communication technology in China.
The relevant person in charge of Speak Bar said that as a VoIP phone with free telephone as its main support at present, it is still necessary to develop the social function of VoIP phone in the future and become a comprehensive social free communication platform. And we know that in order to optimize the user experience, we have spent a lot of money to build a dedicated browser. It seems that in order to cope with the peer competition of the mobile Internet, we have also tried our best.
The insiders believe that there are many VoIP brands with social functions in China, but the only brand that can really provide free calls is Speak, so no matter how to develop social functions, its ultimate advantage lies in the free mode it provides. This temptation of free calls will make more users willing to use Speak, thus expanding the user base of Speak.
In fact, we can also summarize the future development of VoIP from the current operation mode and future development direction. Today, the competition for OTT applications is intensifying. Only by truly understanding users' needs and conforming to users' habits, can we get the attention of information consumers. For private capital operators, it is necessary to comprehensively consider the market direction, determine their unique product advantages (for example, the free telephone model created), form their core competitiveness, and thus gain a stable position in the Internet war.