First of all, you must be familiar with your product, be able to fluently express its advantages and disadvantages, and simulate answers to questions that customers may ask. Then you must have an understanding of the customer's situation. Preliminary understanding, such as the customer's personality, etc. If it is the first time to meet, you can appropriately talk about some off-topics, such as some hot news, etc., but you must grasp the scale and time. This is to slow down the mood of both parties and pull them together. To get close to each other, the topic will then turn to introducing your company's products. During this period, customers may compare your products with similar products. You should focus on introducing the advantages of your products, and of course you cannot attack other products. , you must maintain a fair attitude. During the negotiation process, you must take the initiative in the negotiation and appropriately design some questions for the customer to control the situation. Finally, if the customer talks about price, this is the key. You You must control your emotions, take your time, fully demonstrate your confidence in your products, and emphasize that the product's cost-effectiveness is very high among similar products. Of course, within your own price scale, you can make a profit more quickly by giving some profit appropriately. Orders can also give customers psychological comfort.