Theme planning scheme of bank Valentine's Day activities 1 1. Overview of activities:
Theme of the event: Join hands to cross the Magpie Bridge and meet xx. Activity time: tentative date: XX year, XX month, xx day.
Target audience: xx bank debit card holders (family or couple)
Scope of activities: business outlets and community outlets of Nanjing Branch.
Objective: To increase the quality of existing customers and expand the number of new customers in the interaction between customers and employees through interactive experience and the popularity of the novel active communication xx Bank.
Second, the publicity of the previous activities
Material promotion:
1. In the early stage of the event, provide posters and leaflets to promote the landing activities.
2 in the business outlets, office buildings, cooperative units around the community to put promotional materials, promotional activities.
Telemarketing:
3. All business outlets invite customers to participate in the activities by telephone invitation and on-site visit to existing customers.
Media promotion:
4. Publish the relevant information of this event in soft text form on the WeChat public platform of xx Bank as one of the online promotion channels.
Three. Activities:
(1) Tanabata integral movable wall
1. A movable background wall is placed in the business outlet, and the background wall is printed with a love pattern or a LOGO pattern of xx Bank.
2. Insert roses at the designated LOGO on the background wall.
3. The customer takes photos in front of the background wall of the business outlet and sends them to a circle of friends to receive roses.
(2) Selection of photographic works
Commercial outlets collect photos taken in front of the silhouette wall. Participating customers can pose in front of the silhouette wall and take photos in front of the silhouette wall as entries.
(3) Finding the Right Person in the Destiny Wall
Collect the information of customers who need marriage and make friends, fill in the form and put it on the fate wall as an auxiliary function of the whole activity wall, which also makes the whole activity more suitable for the theme related to Tanabata.
Fourth, the rules of activities:
1. With the theme of "Crossing the Que Bridge hand in hand, Meeting the Hengfeng", and taking the pose in the silhouette wall as the expression form of photography works, the best works were selected.
2. Participating customers can bring their own shooting tools or be assisted by bank staff.
3. During the activity, the evaluation criteria are: the degree of gesture expression, creativity and novelty conveyed by the gestures of customers participating in the activity in the silhouette wall as the evaluation criteria.
Chapter II Planning Scheme of Bank Valentine's Day Activities On the Eve of Valentine's Day, in order to give back to customers, xx Branch launched a special Valentine's Day activity of personal e-banking with the theme of "One Hundred Years of xx Life".
I. Time
20xx year x month x day -x month x day
Second, the object
Personal online banking and mobile banking customers of xx Branch
Third, the content
(1) Open online banking for free and enjoy the sweet gift.
On March X-X, an individual customer can get a Dove chocolate by holding a valid ID card to the counter of xx outlet and opening personal online banking, mobile banking and telephone banking services in the wealth management version (or VIP version), which will make the couple more "happy" together. The number of gifts is limited until they are delivered.
(2) Easy account transactions, happy to win New Year gifts.
During the activity, individual customers can get prizes by making more than X designated transactions through online banking and mobile banking. Enjoy X prizes, give X pieces of Apple iPad2 and enjoy X prizes, each with X beautiful USB flash drives.
Designated transactions include transfer and remittance, time deposit, online payment, credit card transfer, agency payment, investment and wealth management (including xx wealth management plan, foreign exchange, gold, two-way treasure, funds, national debt, third-party depository, bank transfer, B-share silver bond transfer), settlement and sale of foreign exchange, inter-bank cash management and other transactions.
Four. explain
1. The transaction data of this activity shall be subject to the data of China banking system.
2. After the event, xx will announce the winners in xx Evening News and send a notification message to customers. Please pay attention in time. Please bring your valid ID card to the online banking bank to collect prizes.
3. The two prizes won at the same time in this activity are different, and the prize with higher value shall prevail.
4. All gifts are not convertible into cash, and the final interpretation right of this activity belongs to xx Branch.
The theme planning scheme of bank Valentine's Day activities Chapter III The operation of preferential merchants has always been the focus of the fiercest competition among banks. Due to the characteristics of preferential merchants, all walks of life have problems such as serious homogenization, blind pursuit of scale, low maintenance efficiency, poor publicity effect and poor cooperation, and merchants have gradually lost their enthusiasm. For XX Bank, this is both an opportunity and a challenge. In order to carry out the in-depth business of merchants more effectively and build the leading brand of our bank card, a dessert-themed catering activity was initially planned in 20xx. By screening out the merchants with good reputation, good brand and recognized by everyone in the XX market, and rewarding cardholders with XX card discounts, the merchants with word-of-mouth effect are bursting, thus achieving a good situation of win-win for merchants, cardholders and XX Bank.
I. Activity planning
Activity theme:
"True love lasts forever, accompanied by XX!" XX bank x discount special season
Activity positioning:
White collar workers, young people.
Activity time:
20xx March X to 20xx June xx
Participants:
Industrial Bank customers above gold card
Activity content: During the period from March X, 20xx to March xx, 20xx, a dessert shop will be launched every day, and customers who meet the standard of XX Bank Gold Card can get a meal voucher, with which they can enjoy the specified package discount X (the details are subject to the announcement in the store).
Merchant Name Activity Content Activity Time
XXXX specifies the package X discount every Monday.
XXXX specifies the package X discount every Tuesday.
XXXX Designated Package X Discount on Wednesdays
XXXX specifies a package X discount every Thursday.
XXXX specifies X discount for package every Friday.
Second, the promotion of activities
1, newspaper promotion: website homepage and activity column promotion.
2, SMS sending
3. DM single/folding X-frame/Yi Labao and banner publicity in all branches.
4. Electronic display screen: use the electronic display screens of branches and sub-branches to promote activities.
5. Newspaper publicity; Soft-text publicity was conducted in the mainstream media before and during the event.
6. Broadcast publicity.
Merchant channel
1. Make a unified activity logo to remind customers.
2. Arrange X- display stands, posters/stickers/tables/leaflets according to the specific situation of each business.
3. In-store broadcasting in shopping malls, with uninterrupted broadcasting of activities.
4. Set up XX bank activity channel to promote activities.
Theme planning scheme of bank Valentine's Day activities 4 I. Activity time
February 20xx13 —— February 20xx 14
Second, the event gifts
Roses (packaging), beautiful cards (write a message with the theme of Valentine's Day in advance, and leave the customer's name at the end)
III. Contents of activities
1. Customers who newly open xx card, open mobile banking and online banking at the same time, and handle a business with mobile banking on site can get 1 rose (with card);
2. Give a warm rose to the first batch of 14 customers who handle business at the outlets;
3. Customers who keep time deposits with the other half will get a rose;
4.10-65438+ potential customers who deposit more than 50,000 yuan in February will also receive roses;
Bank Valentine's Day Theme Planning Scheme 5 I. Event Theme: "Valentine's Day Marketing"
The theme of this activity is "Valentine's Day Marketing", which aims to express our sincere desire to share our efforts with high school and mass customers and create a better future together, and to spread the business philosophy that our personal banking business is customer-centered and committed to achieving "win-win" between banks and customers. On this basis, banks can refine the main "selling points" of activities into sub-topics according to the characteristics of their own activities.
Second, the activity time:
20xx September 26th-65438+1October 3rd1.
Third, the purpose of the activity:
Taking Valentine's Day as the tipping point, focusing on personal high-end customers and cardholders, focusing on consolidating and developing customers, promoting the use of savings cards, and improving the handling fee of Express Huitong, focusing on expanding the shopping, tourism, catering and entertainment markets and related markets, while expanding product coverage, promoting the multi-frequency and multi-variety use of customers, and promoting the all-round development of personal banking business; At the same time, through Valentine's Day marketing activities, we will establish our brand social image, enhance customers' knowledge and feelings about our three-level personal financial services (VIP service, community service and self-service), improve the distribution efficiency of electronic channels, and effectively improve business performance.
Four. Activity content
Activities mainly include the following contents:
(1) "Happy Valentine's Day Marketing Product" promotional gifts.
In order to encourage cardholders to spend by credit card and pay without paper, promote the rapid growth of various business volumes of bank cards and self-service devices, maintain and enhance the competitive advantage of Express Huitong business, and promote the sustained and rapid development of remittance business, the following preferential promotions and gifts are specially carried out:
1. "Valentine's Day Marketing. Self-help gift delivery "
(1) During the activity, customers who pay twice on the self-service equipment in the province with our savings card can exchange the payment voucher and deposit and withdrawal voucher for a gift worth 200 yuan at their local business outlets. First come, first served, until it is delivered. The voucher must be the payment voucher of the same savings card. After the gift exchange, we will take back the payment voucher.
(2) Customers who sign the payment agreement during the activity can get a gift worth 200 yuan. Send it after signing the contract, one for each household, first come, first served, until it is delivered.
The event gifts are purchased by the bank itself.
2. "Valentine's Day marketing. Kaqing Double Festival "
(1) During the activity period, the annual fee of the current year will be exempted.
(2) If the credit card consumption reaches a certain standard, you can use the POS documents and bank cards of consumer transactions to collect the gifts of the corresponding standard at the designated place of the local CCB until the consumption is finished.
Spend more than 1000 yuan (inclusive) and give gifts with a value of 100 yuan;
Spending more than 5,000 yuan (inclusive) by credit card, giving away the value of 150 yuan gift;
Credit card spending 10000 yuan (inclusive) or more, giving gifts of 200 yuan value;
Spend more than 20,000 yuan (inclusive) by swiping the card, and give gifts worth 300 yuan;
Gifts should fully cater to customers' psychology of holiday leisure shopping. Suggestions for spending less than 5,000 yuan by credit card include zoo tickets, park tickets, and packages of fast food restaurants with elegant dining environment such as McDonald's around shopping malls. These are all set by the bank itself.
Banks should actively screen 3-4 special merchants with large consumption transactions, such as large shopping malls, high-end hotels and high-end restaurants, according to local actual conditions, and take the form of on-site gifts to customers who meet the consumption standards that day to enhance the sensational effect of the activities.
As the activity lasts for more than one month, banks should reasonably arrange the rhythm of gift delivery, determine the number of gifts of various grades every day, and deliver the gifts on the same day; At the same time, banks should actively give gifts to customers with different cards.
3. "Valentine's Day marketing. Express Huitong discount "
During the activity, the remittance fee for express Huitong was reduced by 20%.
(2) "Valentine's Day marketing. The website "Happy Delivery of Products" held silverware product display and quality service activities.
Take business outlets as the unit to carry out "Valentine's Day marketing, happy to send products" quality service and "one product, one silver" exhibition activities. These activities mainly include:
1. Hang publicity banners at business outlets, and post and place marketing activity posters and activity leaflets of provincial branches (issued recently) to attract customers' attention with novel and rich visual appeal.
2. Tellers in outlets wear work badges uniformly, which increases the affinity of employees and highlights the warm and cordial service image of our employees.
Bank marketing activity plan 3 activity plans
3. During the activity, outlets should set up special publicity information desk and be equipped with storage guide, strengthen dynamic publicity, guide customers to handle ordinary deposit and withdrawal and payment business through self-service channels provided by banks, and actively do related exchange work.
4. Actively carry out high-quality service of outlets, improve the service quality of counters of express Huitong and other businesses, strengthen the communication between counter personnel and customers, and effectively enhance the service image of outlets.
5. Do a good job in providing customers with green channel services, provide preferential services to customers in strict accordance with relevant requirements, and create a good holiday service environment for customers.
(3) Community activities of "Valentine's Day Marketing, Happy Product Delivery".
1. Expand the penetration of community marketing, close community relations, and steadily promote community marketing as planned.
Seize the favorable opportunity of Mid-Autumn Festival and National Day, carry out the community marketing activities of "Valentine's Day Marketing, Happy Delivery of Products", and steadily promote the second phase of community marketing. Through the close combination of excellent service, outdoor exhibition, community finance class and community publicity of marketing team, the image of community service will be established in an all-round way, the connection between community financial service outlets and target communities will be strengthened, the feelings between outlets and community customers will be brought closer, and community marketing will be steadily promoted.
2. Determine the target customers of the community, actively expand the relevant business volume in combination with the promotion content of the activity, and effectively improve the business performance of community marketing.
(1) Actively expand express Huitong business.
Banks carry out marketing activities to enjoy preferential remittance with student ID cards or admission notices, attract student customer groups and expand educational community market business; For people with high remittance frequency in cities, such as business people and migrant workers in commercial communities, actively carry out community marketing activities to improve the effectiveness of marketing activities; For large remittance companies with potential and national and trans-regional enterprises with demand for paying wages in different places, banks can conduct one-to-one marketing through public-private linkage, and strive for batch remittance services such as paying wages in different places.
(2) Effectively promote personal savings deposit business.
The target communities of personal deposits should be determined as commercial communities such as campus communities and wholesale markets, so as to effectively grasp the seasonal characteristics of students' tuition fees and frequent business contacts and vigorously absorb savings deposits. Seize the business opportunity of the National Day stock market closed, focus on marketing "personal notice deposit", seize the opportunity of freshmen to enter school, and focus on marketing "education savings deposit". In marketing propaganda, we should pay attention to the innovative advantages of our notice deposit assistant and education deposit only twice. During the National Day, banks should make good arrangements. During the activity, banks should arrange special personnel to be on duty to properly handle customer complaints or meet customers' special needs.
(3) Effectively develop personal car loan business and various personal consumer credit businesses.
During the activity, banks should strengthen the publicity and marketing of automobile consumption credit and personal consumption credit business of our bank in commercial communities such as automobile distribution market, home appliance wholesale market and house decoration market. Strengthen the marketing of high-end customers and promote the cooperation of car purchase service for group customers; At the same time, we will strengthen communication and cooperation with PICC P&C company and automobile dealers, increase the expansion of the group's customer resources, and promote the steady growth of personal automobile loan business.
During the activity, banks should speed up the efficiency of business acceptance and approval, and strive to provide convenient and efficient services to customers on the basis of standardized operation.
(3) "Happy Valentine's Day Marketing Product Delivery" activity.
Taking this activity as the breakthrough point, through the establishment of the customer return visit system, we can understand the customer's holiday needs, make full use of the service functions of the cooperative units, and provide customers with all-round VIP value-added services; At the same time, seize the favorable opportunity that high-end customers have leisure to consider personal or family financial planning during the "Eleventh" period, and introduce personal financial services to high-end customers to further enhance the attractiveness of Ledangjia financial services. The main contents are:
During the 1. activities, banks will send holiday cards made by provincial branches to customers by letter or manual delivery, and prepare a certain amount of gifts at the same time. Gift bags are uniformly produced and distributed by provincial branches, and gifts are provided by banks.
2. Cooperate with local high-end cooperative institutions in catering, entertainment and other industries to provide discounts for customers who hold my card during the event; Joint airports, stations and other transportation departments provide VIP services to customers.
3. During the National Day, customers go out more, and banks should ensure the normal operation of wealth management centers, wealth management counters and customer-specific windows; At the same time, organize business outlets, personal loan centers and other operating institutions to effectively implement customer green channel services and various preferential services to create a good holiday service environment for customers; In addition, we should cooperate closely and strictly implement the standard of "roaming service" to ensure that V customers of the head office can get special services all over the country and honor brand promise. This is the music owner.
Four. moving target
Through this series of activities, our personal banking business strives to achieve the following objectives in xx:
1. The number of new customers exceeded the best level in the same period in history, the customer structure was improved and the quality was further improved;
2. The social popularity and utilization rate of the card have been further improved. Compared with the same period of last year and xx this year, the credit card consumption transaction volume increased significantly this month, and the proportion of peers increased on the basis of xx;
3. The competitive advantage of Express Huitong has been consolidated and improved, which has promoted the sustained and rapid development of the business, and the fee income has increased to the best level in the same period in history;
4. The transaction volume of agency business such as self-service equipment deposit and withdrawal increased by 10% compared with September.
5. Successfully complete various business indicators.