I. Purpose of the activity:

Ground marketing, directly into the terminal, through free clinic, publicity and other activities, so that the authority, benefits and public welfare concepts of hospitals participating in free clinic are deeply rooted in the hearts of the people. Ask patients from the community, ask for benefits from free clinics, enhance visibility, and stimulate the benefit growth of participating hospitals.

Second, the marketing strategy

It is the advantage of our organizer to enter the community through a third party in the name of public welfare. Through this activity, the brand of participating hospitals can be enhanced and the visibility of participating hospitals can be improved. It is particularly important to focus on public service cards and enter every community to carry out terminal ground marketing for potential patients in hospitals.

Third, the free clinic time.

8-9 May (Saturday and Sunday)

Fourth, the location of the free clinic (tentative)

South Inner Ring 2 nd Community (Taiyuan South Inner Ring Street 106)

Verb (abbreviation for verb) publicity plan

1, the community consumes full-page advertisements;

2. Distribute and promote 3000 copies of "Community Consumption" in the South Inner Ring Community;

3. 200 posters were posted in the South Inner Ring Community.

Introduction to intransitive verbs community

South inner ring 2 nd community

Address: No.0/06, South Inner Ring Street, Taiyuan.

Coverage: South Inner Ring Community, Dahua Dormitory, Light Industry Dormitory, Jushan Dormitory, Tiyu Road Second Community, Tiyu Road Third Community, Tiyu Road Fifth Community, Tiyu Road Sixth Community, Production Materials Dormitory, Eighteen Households, Provincial High Court Dormitory, Guangming Community, Tap Water Apartment and No.205, Bingzhou North Road.

Community profile: South Inner Ring Second Community was founded in 196 1 year 10, which was the dormitory neighborhood committee of the former Second Construction Company. In the year of 65438+ 10, Xiaodian divided the neighborhood committee into Yingpan sub-district office, and changed the original neighborhood committee into the third neighborhood committee in the south inner ring. In June+February, 5438, when Yingpan Street adjusted its community, it merged the third neighborhood committee of South Inner Ring and the second neighborhood committee of South Inner Ring into the present second community of South Inner Ring.

Seven, free clinic process:

Free outpatient service process on the same day

1. The hospital staff attending the free clinic will arrange the materials needed for the free clinic before 8 o'clock, including blood pressure monitors, small gifts, publicity materials, etc. , the staff will be in place;

2. Distribute leaflets on the spot and explain the process of free clinic and our public welfare to people who don't know it in time;

3, select individual patients with severe rehabilitation to explain their pain, thank the free clinic experts, amplify the family effect of the free clinic, cause * * *, and close the feelings with the residents of the community (emotional sales);

4. Experts ask about the illness carefully, and nurses also record the patients who are interested in getting sick, including: name, degree of illness, address and contact information, so as to facilitate future tracking;

After the exhibition,

1. On-site service personnel shall make statistics on the data of medical examiners and patients today, make records and establish a patient information database;

2. Experts should call back in person on the third day to know the patient's condition exactly, participate in the hospital leaders' meeting to send people to the home, send doctors and medicines to the patient's home, and try to impress the patient to come to see a doctor with true feelings;

3. Experts should pay occasional visits, take phone records, make friends with patients, and win the trust of patients.

Let patients see a doctor voluntarily and comfortably, and experts should communicate with patients in time about recent hospital activities, including preferential policies for surgery;

Eight, the participating hospitals need to prepare the following items:

1, table: two; Bench: five to eight tablecloths: one, mainly covering the desktop with a little width;

2. Ambulance: sprayed with signs;

3. banners;

4, a number of patient statistics, pens (four);

5. Blood pressure monitors and related instruments for free outpatient service;

6, a number of on-site publicity materials (magazines, health information), 30% off;

7. Some small gifts and coupons;

8. Five ribbons, several paper clips, expert tooling, on-site exhibition board, Yi Labao;

(Reference: banners, brochures, promotional materials, small mirrors, X-stations, cameras; Scheduling of tables and chairs, tablecloths, stools, water cups, purified water and vehicles; Pen, register, sphygmomanometer, stethoscope, flashlight, height measurement, weight meter, hospital ribbon, work card, thermometer, sphygmomanometer, weighing scale. Health card (VIP card), patient file, do a good job in social investigation, establish personal health file)

9. Relevant documents of hospitals and medical practitioners.

IX. Participation fee

Booth specification: 5m*2m

Each booth: 3,000 yuan/free outpatient cycle

Give away hard Guangcai 1/4 for community consumption.

Community free clinic activity plan 2

I. Introduction

Going to various communities for free clinics is an indispensable activity of our Tuina Chinese Medicine Association, and it is also a traditional activity of our association. It has all kinds of extraordinary meanings. While making voluntary contributions, we also coordinated our relationship, increased our respective abilities and consolidated our knowledge. Gannan Medical College Massage Chinese Medicine Association is a warm family. We help each other and make progress together, hoping to pass on the warmth for a long time. In the warm spring sunshine, flowers are in full bloom, and everything is revived and full of vitality. We should also improve ourselves and contribute to others with flowing youth in this beautiful spring day!

Second, the theme of the event

1, serving community residents

The pace of life in modern cities is getting faster and faster, which leads to sub-health status becoming more and more common, and the incidence of hypertension, cervical spondylosis and scapulohumeral periarthritis is also high among urban residents. The free clinic mainly measures blood pressure for the citizens in view of these problems, and cooperates with massage to treat cervical spondylosis and scapulohumeral periarthritis, relieve pain and relax body and mind.

2. Strengthen the publicity of TCM massage knowledge.

Chinese medicine is a traditional culture in China, and massage, a branch of Chinese medicine, still has a very good effect on diseases that are difficult to treat in modern medicine. Popularize massage knowledge and arouse the public's attention to massage therapy.

3. Strengthen students' practical and management abilities.

During the activity, we will promote the communication between the public and college students, provide an opportunity for social practice, increase the experience of directors and members, and increase their confidence in themselves.

Three. Organizer: Gannan Medical College Massage Chinese Medicine Association

Four. The contact telephone number of the person in charge of the activity is Zhang Qingqing/kloc-0 159xxxxxxx.

Verb (abbreviation of verb) Activity theme: Youth flows and warmth passes.

6. Time and place: 20xx/315, Yaofuli Community (Sunday)

Seven. Activity flow

1. Before the activity, the organization department should contact the community and improve related matters.

2, the propaganda department completes the posters, publicity and notice.

3. The person in charge led the team to the community clinic.

4. After the activity, all departments should summarize the activity.

Eight. budget

Banner: 40 yuan

Chinese food: 200 yuan

Mineral water: 30 yuan

Total: 270 yuan

Community clinic activity plan 3

1. Activity time: July 20xx 15-25.

2. Location: XX Community

3. Activities: Well-known experts in China provide free clinic and treatment for the public.

4. Significance of the activity: publicize the meaning of "selfless dedication, taking it from the people and using it for the people" to the society.

5. Publicity content: The most famous medical experts in China provide free and voluntary medical services for the general public.

6. Publicity priorities:

(1) The first stage: on July 5, 20xx before the free clinic, a news column of 1/2 was opened in the district-level print media; Conduct news and column publicity in the whole region, and publicize the free clinic activities on July 15, 20xx in large quantities, and the publicity frequency is once a week. In order to attract people to see a doctor.

(2) The second stage: On the day of the free clinic on July 20xx 15, the radio and television stations in Zhaoji District and Changping Weekly went to the site of the free clinic for direct reporting and publicity. Link all online media to Changping News Network website and change the main page of the website to red. And a large number of pictures and words were publicized on the spot.

(3) The third stage: The number, photos, contents and feelings of thank-you items such as "pennants" and "thank-you letters" given by patients after receiving treatment are posted on the homepage of the website in the form of photos, words and videos, causing a sensation from all walks of life and making the people more sure and support the social and public welfare significance of Kant's public welfare activities of traditional Chinese medicine.

7. Contact medical experts: The medical experts who conducted the free clinic on July 15, 20xx completed the contact confirmation before the free clinic.

8. Contact information of the free clinic hospitals: xuanwu hospital, Peking University Hospital, People's Hospital and Union Medical College Hospital, which were free clinics for the deaf on July 30th, 20xx, were contacted and publicized by the public relations department and the external liaison department under the activity organizing committee, and the work was completed on August 30th, 20xx. 10.

9. Related equipment:

(1) Vehicles: 4 medium-sized buses and 8 small cars;

(2) Nursing staff: 20 nurses.

(3) promotional materials: (15mX 1.5m) 4 banners, 8 giant banners (20Mx3m), 120 pennants (1.2mX0.8m), printed with the activity LOGO, mascots, 60 posters and brochures.

(4) Tables and chairs: 60 desks (1.2mx0.8m), 180 seats and 400 waiting seats;

(5) Bulk products: a number of papers, pens and notebooks, 8 signs and 60 flower baskets;

(6) Mineral water: 20 boxes

10. Supporting media: local radio stations, TV stations, print media and online media.

1 1. Remarks: In July, 20xx, the propaganda article of Changping Weekly needs to be written: those who can't attend the free clinic in July, 20xx 15 -25 due to family poverty can submit a written application to the organizing committee of the event. After the investigation by the organizing committee is correct, the organizing committee of the event will submit an application by mail.

Community clinic activity plan 4

I. Theme of the event

Xinxing street community clinic

Two. I-word duration

20** years1October 24th 10.

Three. Venue

Xikang road

Four. Purpose of the activity

Conduct a free clinic for passers-by to answer health-related questions.

Verb (abbreviation for verb) participant

Wu Youlan, Chen Binbin, Chen Ying, Xie

Activity flow of intransitive verbs

After arriving at Xikang Road, we arranged the meeting place with community workers, followed by free clinic and health consultation, and finally cleaned up the meeting place and completed the activity.

Seven. Activity feeling

Accompanied by Chaoyang, we participated in the community clinic organized by the Social Practice Department for the first time outside the school. Our hearts are tense and excited. Our activity place is on Xikang road, where there is a pedestrian clinic.

When we arrived at the activity site, I suddenly felt how glorious and sacred it was to be a volunteer. After we put on the "Nursing College Volunteers" in m-girls, we sat behind the sign of "Nursing in Medical University", smiled at our grandmothers and grandfathers, and answered them seriously and in detail.

1. Summary of community residents' free clinic activities (five articles) 2. Demonstration articles of hospital's participation in community free clinic activities (four articles) 3.202 1 year community free clinic activities planning scheme (two articles) 4.20 1 year medical students free clinic activities planning scheme (three articles) 5.20638+0 years hospital went to the countryside. Summary of community free clinic activities in 20021year (three articles) 7.202 1 year medical units launched World Health Day publicity free clinic activities 8.20 19 year hospital orthopedics held World Arthritis Day free clinic activities 9.205438+09 year central hospital launched World Arthritis Day publicity free clinic activities 38+00.200000000.

I deeply know that as medical students, our duty is to let people live a healthy and happy life, so when we can provide reasonable advice to the elderly, we also feel warm and gratified to see the smiles on their faces. We are always in a good mood in this activity. Although our professional knowledge is limited, we always try our best to answer questions for those in need. Moreover, through this activity, the knowledge of medical life was publicized, which provided a good exercise platform for our freshmen and enhanced our sense of responsibility, spirit of cooperation and further mastery of medical knowledge. For me, this activity is of great significance. Let me gradually understand the society, broaden my horizons, increase my talents, and recognize my position in social practice activities, find my own shortcomings, and objectively evaluate my own value. This invisibly gave me a real position on myself and enhanced my confidence and perseverance in studying hard. In this free clinic, I learned something that books can't. What is a university? University is a small society. Stepping into a university means stepping into half a society. We are no longer flowers that can't stand the wind and rain in the ivory tower. Through the tempering of social practice, I deeply realize that social practice is a fortune. I have improved my ability to communicate with others, consolidated my vague and unimpressive knowledge in theory, made up for the deficiency in theoretical practice, and deepened my understanding and digestion of basic theoretical knowledge. "Only by participating in social practice can we find our own shortcomings and create good conditions for going out of school and entering the society in the future, and we can learn useful things, become talents in practice and grow up in service.

At the end of this activity, I couldn't help thinking: "Doctors are also art, and doctors are also benevolent." Exploring medical skills to the extreme to make it an art and bringing medicine to the extreme to benefit all beings may be what our medical students need to pursue all their lives. No matter whether our work is easy or heavy in the future, as doctors, we should uphold the same mentality and do our bit for the development of the medical cause in the motherland. ;