In what year did Douban become popular? It was October 8, 2009. On October 8, 2009, "Morning News Weekly" talked with Huang Xiuyuan, author of "Douban, the Secret of Popularity", and seven Changsha Douban experts to share the secrets about popularity and reading.

N years ago, we basically used the ideological framework to analyze and criticize the Mandarin Duck and Butterfly School, criticize "The Wasted Capital", and discuss Jin Yong, Gu Long and Qiong Yao. But our criticism never seems to enter the core of popular culture.

Douban, the secret of popularity is different from these previous criticism methods. It follows the direction of "Long Tail Theory" and "Tipping Point-How to Create Popularity", using Douban as an incision, they are like Sun Wukong , enters the inside of the popular world and explores its laws. Concern for popular things is also a way of respecting oneself in this mortal world.

The development history of Douban

In September 2004, Yang Bo produced a business plan for his travel website, and named the website. Development began in October 2004, and he experienced for 5 months.

On March 6, 2005, Douban was officially launched, and users registered on the first day. On April 9, 2005, the group book collection function was opened. On April 12, 2005, the group speech modification function was added; Comments on a certain book are separated from comments and discussions on a certain book; search results for keywords are determined to be sorted by the number of collectors on the site.

On April 14, 2005, Douban’s interface, especially the collection section, was greatly updated, and the URL was also simplified. On April 19, 2005, people with the most similar tastes to you were added, and some The introduction page of the book lists books that Douban members think are similar.