1 and double eleven refer to165438+1October 1 1 every year. Because there are four consecutive "1" in the date of this day, this day is designated as "Singles' Day". "Singles Day" is one of the representative products of campus fun culture. As a group of students bid farewell to the campus, the atmosphere of "Singles Day" gradually spread to the society.

Many businesses hold some business activities on this day to attract young people to shop. On June/2009 1 65438+1October1day, Taobao Mall (Tmall) held a large-scale promotion activity. Although the effect was not as good as it is now, it still caused a big breakthrough in sales, and it was 165438 every year since then.

3. Ali Company filed an application for trademark registration of "Double Eleven" on 20 1 1. On the premise that other e-commerce platforms held large-scale promotion activities on11,

4. In 2009, Tmall (then called Taobao Mall) began to hold promotional activities on June165438+1October1Singles' Day. The earliest starting point is just to make a festival belonging to Taobao Mall, so that everyone can remember Taobao Mall. Choosing 165438+ 10/01is also a bit risky, because Singles Day is just in the middle of the traditional retail golden week and Christmas promotion season. But this time, the weather changes just when people buy winter clothes. At that time, I wanted to give it a try and see if online promotion activities could become a window to attract consumers. As a result, the "Double Eleven" became synonymous with the e-commerce consumption festival, and even had a certain impact on non-online shoppers and offline shopping malls.

Since then, "Double Eleven" has become a symbol, a symbol, a commercial activity, and the saying of Singles Day is rarely mentioned. More people scramble to buy what they want on this day.