First, the company website production standards
Before making a company website, you need to know what the company wants visitors to do on the website. The specific thing that the enterprise wants visitors to do is your website goal. The goals of the website should not be too many, otherwise there will often be conflicts when designing the website, and it is difficult to decide whether to let visitors do this or that. A single goal is the most beneficial. At most, when a single goal is difficult to achieve, add an auxiliary goal. Never cover everything. When designing a website, enterprises don't know what visitors are required to do, and visitors naturally don't know what to do when they come to your website. If the goal of the website is to promote products, then the design of the web page may need more fancy designs, and even some animation effects can be added to highlight the advantages and characteristics of the products, instead of just "moving the specifications of the products online".
Company website production is generally divided into: website planning, website production, website maintenance and website promotion.
Second, website planning
The website plan defines the purpose of the website as mentioned above, and the specific practical steps of the website should be as follows. The content of website planning needs to be operable. If it is just empty talk, it is better not to! Questions to be answered in website planning:
1, build a station
Website planning needs leading enterprises to build websites. Make website creative cases, planning cases, demand documents and other programs. Understand the needs of website construction, find out what station we want to build, why we want to build this station, how we build this station, and how we make money at this station. Analyze the market and competitors, and make a complete website planning plan including website demand determination, website demand evaluation, website market research, website positioning, website profit model, website construction plan, website promotion and operation plan, budget, etc. At the same time, guide and coordinate the implementation of relevant personnel, solve various problems in the process of website construction, and ensure the orderly construction of enterprise websites. Website planning needs to deal with everyone on the website development team.
2. promotion. Website promotion is still one of the tasks of website planning. Even if the website operation team has professional marketing planners, at the beginning of the website establishment, the website planners need to figure out how to promote the website strategy, formulate or work with the promotion planners to formulate the promotion plan and organize its implementation.
3. operation. Website planners should be proficient in the relevant knowledge of website operation and have rich experience in operation. How can people who have never done website operation do website planning? If he doesn't know how to operate the website and how to make a profit, how can he know what kind of website to build? For example, websites are like physical stores in reality. Then, to put it bluntly, building a website is just like buying a storefront decoration. Website promotion is to promote this store, and website operation is the daily operation of a store. We open a store to make money, relying on ordinary operations, not that I decorate a store beautifully.
Third, the company website production
The website production stage is often very fast. In the network era, even if you write your own program, you will download CMS system, debug and install it, optimize the code, and put in original content. Usually it can be done in a day or two. At present, mainstream enterprises like to use php to build websites, because the realization of web pages is faster than CGI, Perl and ASP, and it has good openness and expansibility. Dedecms, phpCMS, DirCMS, etc. Are based on PHP source code! Of course, you can also use asp.net, js, etc. That's the specific requirements of the website. If the enterprise doesn't have a technical team and doesn't want to ask the network company to build a website at a high price, then the self-help website building tool-building a website treasure chest is the best choice. The website treasure chest is based on php language and mysql database. Based on the in-depth analysis of tens of thousands of small and medium-sized enterprise users' needs, the template consists of hundreds of websites with quick functions, mobile websites and website promotion. At the same time, it supports three languages: Chinese website, traditional website and English website. With a powerful management platform and a click of the mouse, it can make a beautiful website immediately. Enterprises do not need to write any programs or web pages, learn any related languages, or write or manage websites on behalf of third parties. The system is easy to learn and understand, and it can easily generate personalized and exquisite enterprise websites by applying various powerful and rich functional modules provided by the system. The system allows users to quickly establish corporate websites belonging to their own companies in a short time.
Fourth, website maintenance.
A good website needs to update its content regularly or irregularly in order to attract more visitors and increase the number of visitors. Website maintenance is to make your website run stably on the Internet for a long time.
1, maintenance of servers and related software and hardware, evaluation of possible problems and formulation of response time;
2, database maintenance, effective use of data is an important part of website maintenance, so database maintenance should be paid attention to;
3. Updating and adjusting the content;
4. Formulate website maintenance regulations to make website maintenance institutionalized and standardized;
5. Do a good job in website security management, prevent hackers from invading the website, and check whether the website functions and links are wrong.
Verb (abbreviation of verb) website promotion
To put it simply, website promotion is a promotion activity with the Internet as the main means to achieve certain marketing purposes. Website promotion refers to the promotion of websites to well-known domestic websites and search engines.
1, use the online advertising platform to promote the website efficiently;
Forms include banner advertisements, keyword advertisements, classified advertisements, sponsored advertisements, and mail advertisements.
2. Use good media to publish information for website promotion.
Forms include yellow pages, classified advertisements, guest books, forums, chat rooms, news groups, blog sites, supply and demand information platforms, industry websites and other information release for promotion.
3. Use promotion methods to promote websites.
4. Be good at using software to promote websites efficiently.