You can choose a fitting place for your glasses according to your own emphasis.
At present, we can wear glasses in four places:
Traditional optical shops: including Wu glasses, bright glasses, glasses and Siming glasses.
Office optical shops: bosom friend glasses, eyesight glasses, Shen Hu Ophthalmology Optical Center, etc.
Fast fashion optical shops: including JINS, AOJO, LOHO, etc.
Large glasses city: Qiaobei glasses city, Danyang glasses city, etc.
Through data analysis, it is found that the post-80 s and post-90 s are more popular with fast fashion and office optical shops. Respondents said that the reason for choosing fast fashion is that most fast fashion optical shops are located in shopping malls, which can solve the problem of glasses matching when eating, drinking and having fun, and the styles are more in line with their needs.
The reason for choosing a building store is that with the wave of new beauty university and mobile internet, young people have more and more channels to obtain information, and they will also make new attempts through UGC content sharing and KOL recommendation. After all, brands and cost performance are more attractive to a new generation of young people. Generally speaking, the quality of glasses built in the store is higher than the average level, because it is mainly spread by word of mouth, and the cost performance is also high.
The post-60 s and post-70 s are completely different. Because of their relatively high consumption level and relatively little contact with new things and new optical shops, they often prefer traditional optical shops and optical shops. Respondents said that they chose traditional well-known optical shops because of their high professionalism and many styles. After market testing, they are more willing to pay for their services and features. At the same time, some respondents said that it is possible to shop around and not suffer.
According to the data analysis in 20021Glasses Industry Report, the number of office optical shops has increased year by year. Take Shanghai as an example, in 2020-202 1, the growth rate of office buildings and shops exceeded 120%, and that of Beijing exceeded 80%.
The following is our dry goods sharing with glasses in Nanjing:
1, bosom friend glasses
Office-style optical shops, which originated in Hong Kong, have lower office rents, so the same glasses will be half cheaper than stores, so this model of optical shops is more cost-effective.
This store has a 40% discount on eTV lenses and Zeiss lenses all the year round. At the same time, optometrists have more than ten years of work experience. If you graduate from optometry, you must have at least five years of work experience. And the in-store after-sales system is perfect, so don't worry about after-sales problems. It also provides on-site maintenance and adjustment services within five kilometers, which can be said to be the ultimate service.
There are still many shops in Nanjing, but most of them are in the form of joining, and there is no unified personnel standard, but the service is good; Ophthalmologists in Shen Hu mainly make their own products, and there are many choices of frames, which are suitable for consumers with low budgets.
Recommended index: ★★★★★★★
Cost performance index: ★★★★★
Professional index: ★★★★★
2. Bright glasses
Guangming is a well-known chain store in Nanjing. I went to the main store here in the Daxing Palace. At that time, I saw that the optometry equipment was very advanced and the whole process was very comprehensive. As a traditional street shop type, it has a large storefront, a simple environment and a wide variety of frames.
In particular, the optometrists, shopping guides and opticians in its flagship store are experienced experts in the industry, and pay great attention to every detail in the whole optician process, so the quality is quite guaranteed and it is a trustworthy brand. The bright management mode is the traditional store style, and the hard expenditure is relatively large, and the preferential strength is not prominent enough, but the benefits are that the quality is hard enough, and there is a door after sale, so you are not afraid of being cheated.
Recommended index: ★★★★★
Cost-effectiveness index: ★★
Professional index: ★★★★★★★
3. Qing Zi (JINS)
Qing Zi is a Japanese glasses brand, which has entered the China market for almost ten years.
Our main business is our own frames and lenses. Take the fast fashion route, but unfortunately Japanese products do not do as the Romans do, and the style is still relatively Japanese. The main package is 399,599,799, but it is cost-effective. However, optometrists in Qing Zi are generally junior and can only meet the most basic customer needs. If the requirements are higher, it is not recommended. Both LOHO and AOJO belong to the second echelon, and there is still a certain gap between them in quality and JINS.
Recommended index: ★★★★★
Cost performance index: ★★★★
Professional index: ★★
4. Qiaobei Optical City
At present, Nanjing has the largest glasses market. When you come here, you must shop around and learn to bargain. Fortunately, there are many optical shops and a wide range of choices. There is always one for you, but you have to understand that "a good thing, a price will not be much cheaper."
Recommended index: ★★★
Cost-effectiveness index: ★★
Professional index: ★★