According to the report on the consumption habits and preferences of the elderly in China, the consumption market of the elderly in China has exceeded 3 trillion yuan in 20 19, and it is expected to exceed 10 trillion yuan in 2030. In addition, the consumption expenditure of the elderly in tourism, health, education and other aspects has increased particularly rapidly, showing the great potential and consumption power of the middle-aged and elderly market.
The reasons why middle-aged and elderly people like these online celebrities may include the following: First, the consumption habits of middle-aged and elderly people on social media are different from those of young people, and they are more inclined to get information, entertainment and socialize faster on short video platforms such as Tik Tok and Aauto; Secondly, these online celebrities can provide content that meets the needs of middle-aged and elderly people, such as medical care, family life, emotional stories and so on. , in line with the life experience and hobbies of middle-aged and elderly people; In addition, these online celebrities are often able to convey information in an easy-to-understand way, which is more easily understood and accepted by middle-aged and elderly people.
To sum up, the consumption power of the middle-aged and elderly market is huge. These online celebrities can provide content and easy-to-understand information that meet the needs of middle-aged and elderly people, so they are loved by middle-aged and elderly people. It should be noted, however, that the reason and influence of the ban on Scholar, the anchor of Tik Tok's millions of fans, are still unclear, and we need to know more about the specific situation. In addition to the points mentioned above, the reasons why middle-aged and elderly people like these online celebrities include the following:
Fill spiritual emptiness: After retirement, middle-aged and elderly people often lose their original jobs and social roles, and easily feel lonely and lost. These online celebrities can provide some sense of companionship and attention to fill the spiritual emptiness of middle-aged and elderly people.
Get new knowledge: some online celebrities will share some common sense of life, health knowledge and so on. These contents are very valuable for middle-aged and elderly people and can increase their knowledge and experience.
Pursuit of novelty: Middle-aged and elderly people have experienced different times and societies, and their curiosity about new things is stronger than that of young people. These online celebrities can provide some novel and interesting contents and experiences to satisfy the curiosity of middle-aged and elderly people.
Social identity: In the live broadcast or fan groups of some online celebrities, middle-aged and elderly people can find like-minded friends and establish new social circles and sense of identity.
To sum up, middle-aged and elderly people like these online celebrities for many reasons, including filling spiritual emptiness, acquiring new knowledge, pursuing novelty and social recognition. At the same time, the consumption habits of middle-aged and elderly people on social media are different from those of young people. These online celebrities can provide content and easy-to-understand information that meet the needs of middle-aged and elderly people, so they are loved by middle-aged and elderly people. In addition, the reasons why middle-aged and elderly people like these online celebrities include the following:
Recalling the past: Middle-aged and elderly people often have deep feelings and memories of past events and experiences. These online celebrities sometimes share songs, movies, stories and so on. Stimulate the memories and emotions of middle-aged and elderly people.
Pursuit of entertainment: Middle-aged and elderly people need some relaxing entertainment activities to relieve stress and enrich their lives. These online celebrities can provide some entertaining and interesting topics and contents to meet the entertainment needs of middle-aged and elderly people.
Looking for self-worth: Middle-aged and elderly people are often looking for self-worth and positioning, hoping to prove their sense of existence and value. While displaying their talents and characteristics, these online celebrities can also stimulate the self-identity and self-display desire of middle-aged and elderly people.
In short, middle-aged and elderly people like these online celebrities for many reasons, including filling spiritual emptiness, gaining new knowledge, pursuing novelty, social identity, recalling the past, pursuing entertainment and seeking self-worth. These online celebrities can provide content and easy-to-understand information that meet the needs of middle-aged and elderly people, so they are loved by middle-aged and elderly people. In addition, the reasons why middle-aged and elderly people like these online celebrities include the following:
Family feelings * * *: These online celebrities often interact with the audience in the live broadcast, sharing the details of family life and feelings, which is easy to cause family feelings of middle-aged and elderly people. Middle-aged and elderly people have deep feelings and recognition for family and affection, which can stimulate their emotions and thinking.
Time background * * * Ming: Different times background will have an impact on people's thoughts and values. Some online celebrities will share some songs, movies, stories and so on. Contemporary, reflecting the background and values of the times at that time, is easy to arouse the admiration and recognition of middle-aged and elderly people.
Regional culture * * * Ming: Cultural characteristics and customs of different regions will also affect the preferences and recognition of middle-aged and elderly people. Some network celebrities will share some regional cultural characteristics and customs, which will easily lead to the regional cultural and emotional connection of middle-aged and elderly people.
To sum up, the reasons why middle-aged and elderly people like these online celebrities include filling spiritual emptiness, gaining new knowledge, pursuing novelty, social identity, recalling the past, pursuing entertainment, seeking self-worth, family affection, time background and regional culture. These online celebrities can provide content and easy-to-understand information that meet the needs of middle-aged and elderly people, so they are loved by middle-aged and elderly people. At the same time, the consumption habits of middle-aged and elderly people on social media are different from those of young people, and these factors also promote their love and recognition of these online celebrities.