The Hengli bull market in Dongguan originated in the late Ming and early Qing dynasties, and it is also called the "three bull markets" in Guangdong with the southwest of Sanshui and Shaping of Heshan. With a history of nearly 400 years, it is a "living fossil" that witnessed the prosperous history of Hengli's commerce and trade. At present, in addition to merchants from Southwest China, South China, North China and other regions, merchants from Southeast Asian countries such as Vietnam and Laos have traveled across oceans to carry out cattle trade and "cattle culture" exchanges in Hengli.

At this grand event, the opening ceremony of the centennial bull market, the international bull dance competition, the bull painting, the bull food shopping week, the bull handicraft exhibition, the bull technology contest, the bull mascot and the centennial bull LOGO collection contest, the photo contest of "discovering the beauty of Hengli", the gathering of single friends of masked balls, the mold skill contest and other 10 special activities will be staged with passion to fully display Hengli town.