Jingdong Mall continues to grow bigger and stronger with its good business model. Compared with Zhongguancun stores and other C2C platforms with mixed products. So what are JD.com’s business model and characteristics? Next, I will explain JD.com’s business model and characteristics for everyone, and I hope it can help you.
Jingdong’s business model and characteristics
1. Guaranteed quality invoices
2. Super fast delivery speed from the logistics network
3. Payment by credit card for self-operated products
1. Low price
With its low prices, JD.com has carved a niche in the B2C channel competition for domestic electronic product sales. Obtaining large-scale sales at low prices or even sacrificing gross profit margins to gain profits, in addition to profiting from manufacturer rebates and other subsidies, is a profit model of JD.com.
There are two main reasons why Jingdong Mall can adopt this low-price competition strategy. One is that it has done a good job in cost control; the other is Jingdong Mall’s continuous promotion tactics, which have great influence on promotional products. The types, brands, and timing of promotions are all perfectly grasped. For example, Jingdong Mall often selects some products that are smaller in volume, more classic and discontinued, and mark them with "Jingdong price" below for sale. At the same time, JD.com will occasionally select some mainstream products for price reduction promotions during the off-season, in order to attract attention.
2. Payment methods
Jingdong Mall now provides cash on delivery, online payment, bank wire transfer, post office remittance and company transfer and other payment methods. Among them, online payment is provided by four third-party payment service providers: Alipay, Tenpay, Huanxun Payment and Online Banking. In addition, JD.com also provides interest-bearing installment services with ICBC Peony International Credit Card and Peony Credit Card in Guangzhou.
(1) Online payment:
You can pay through Tenpay , Alipay, Kuaiqian and mobile payment.
(2) Cash on delivery:
Another natural advantage of Jingdong Mall to avoid risks is that it will be shipped only after the customer’s money has been received, without any risk, and these are all controlled by information systems. Due to the fast sales, the supplier's billing period is often kept at about 15 days, while traditional agents often take 100 days or more.
(3) Installment payment:
3. Delivery method
Jingdong Mall provides consumers with express transportation, post office general packages, express delivery (EMS), Road transportation, China Railway Express and other distribution methods. The distribution in urban areas of Beijing, Shanghai and Guangzhou is completed by our own distribution system, and the remaining areas are provided by outsourced logistics companies. In addition, we have set up multiple self-pickup points in Beijing, Guangzhou and Shanghai to provide self-pickup services to local users. , Jingdong Mall has set up campus agents in universities all over the country, and the agents will deliver the orders on campus for free for university students.
Jingdong’s development philosophy
Jingdong’s development first benefits from the development of people in the organization, because the development of people drives the development of Jingdong’s enterprises, and people are the key to Jingdong. core booster of development. JD.com believes that people's potential is unlimited, and people are the most basic driving force of JD.com. In-depth care and exploration of people is the thorough implementation of JD.com's development strategy. At the same time, JD.com firmly believes that innovation is the only law for JD.com’s development, and only people can promote development and innovation. Only JD.com people’s continuous pursuit of development and innovation can continue to create value for consumers.
JD.com’s business philosophy
Cooperation: Internationalization brings about globalization of competition, and China’s e-commerce field is undergoing rapid changes. JD.com, as the first flagship enterprise to bear the brunt, will inevitably usher in more changes. The business competition is fierce and even fierce. In the face of increasingly fierce market competition, JD.com always warns itself: We must not only strengthen close cooperation with strategic partners, but also cooperate with our opponents on the basis of full competition. The cooperation that JD.com understands is cooperation that leads to win-win development, and cooperation that is joint and complementary. The "competition, cooperation, win-win" brought about by cooperation is JD.com's eternal philosophy in seeking development.
Integrity: JD.com adheres to the people-oriented philosophy of putting people first before the enterprise in its development, and establishes the most harmonious cooperative relationship with users, suppliers, investors and other partners on the basis of integrity. "Sincerity" represents JD.com's sincerity attitude in cooperative relationships, while "Trust" represents JD.com's development creed based on "credit". It can be said that "integrity" is not only JD.com's code of conduct, but also JD.com's code of ethics.
Making friends: If JD.com is compared to a high-speed machine, then users, employees, investors, suppliers and other multi-party collaborators are an indispensable part of this machine. Only multiple parties can Only the close cooperation of collaborators can make this huge machine work properly. Therefore, in the process of doing business, JD.com strives to have more emotional exchanges with every customer or partner, and slowly transform the business circle into a circle of friends instead of pure business dealings. Doing business means being a good person, and you must first be a good person.
Corporate mission: Make life simple and happy.
Vision: Become the most trustworthy company in the world!
Core values: Customer first: consumers, suppliers, sellers; Gratitude, service, achievement; Integrity: Integrity, frankness, Have the courage to take responsibility and keep promises; Team: people-oriented, overall situation first, mutual trust and cooperation; Innovation: continuous learning, continuous improvement, tolerance of failure; Passion: only be the first, enjoy work, and never give up
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